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After years of being in business, it's easy to forget the fundamental principles of marketing and branding your products and services. This Pecha Kucha style presentation takes you back to the basics of strategic marketing reminding us that "strategic" means planned. A strategy based on research insights that gives you the competitive edge to reach your market more efficiently.
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1C R E A T I V E I N F I N I T I . C O M
A Practical Approach ToStrategic Marketing
By: Laura Sherman
©
2C R E A T I V E I N F I N I T I . C O M
A HOLE IN THE MARKETPLACE
3C R E A T I V E I N F I N I T I . C O M
THE SHOTGUN APPROACH
4C R E A T I V E I N F I N I T I . C O M
STRATEGIC APPROACH
5C R E A T I V E I N F I N I T I . C O M
RESEARCH REVELATIONS
6C R E A T I V E I N F I N I T I . C O M
THE MARKETING CONCEPT
7C R E A T I V E I N F I N I T I . C O M
WHO’S YOUR CUSTOMER?
8C R E A T I V E I N F I N I T I . C O M
BRANDING & POSITIONING
9C R E A T I V E I N F I N I T I . C O M
DIFFERENT * RECOGNIZABLE * MEMORABLE
10C R E A T I V E I N F I N I T I . C O M
COMPETITION
11C R E A T I V E I N F I N I T I . C O M
WHICH CHANNELS?
12C R E A T I V E I N F I N I T I . C O M
ONLINE CHANNELS
13C R E A T I V E I N F I N I T I . C O M
SOCIAL WITH CONTENT & EVENTS
14C R E A T I V E I N F I N I T I . C O M
EMAIL MARKETING
15C R E A T I V E I N F I N I T I . C O M
MOBILE
16C R E A T I V E I N F I N I T I . C O M
OFFLINE CHANNELS
17C R E A T I V E I N F I N I T I . C O M
INTERGRATE OFFLINE & ONLINE
OFFLINEONLINE
18C R E A T I V E I N F I N I T I . C O M
STRATEGIC PLAN = ROAD MAP
JAN
JUNE
DEC
19C R E A T I V E I N F I N I T I . C O M
MEDIA SCHEDULE
20C R E A T I V E I N F I N I T I . C O M
THANK YOU!
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