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The Brigantine Case Study
MiresBallBrand Design619 234 6631miresball.comTwitter: @miresball
MiresBallBrand Design
Our brand overhaul positioned a regional seafood institution as a classic destination for new a generation of diners.
ChallengeOrganic growth over the Brigantine’s 45-year history resulted in a confused brand identity, outdated web presence and inconsistent brand expression across restaurant communications.
Approach MiresBall modernized the Brig brand with a new strategic foundation, unified visual identity, focused voice and smart customer touchpoints.
OutcomeThe Brig’s brand expression now amplifies its renowned food, service and facilities, while its new online presence is driving increases in reservations, site visits and social media engagement with today’s mobile audience.
Company Background
Iconic San Diego-area restaurant group
Family owned and operated since 1969
Seven diverse locations, reflecting local communities
Multi-generational clientele
Scope of Work
Brand strategy
Identity
Visual system
Website
Collateral
Photography
The Brigantine: Overview
MiresBallBrand Design
“Public reaction has been over the top. The staff and guests love it, driving new and repeat customers, and a lot of good buzz. Now the look of our brand matches our food, service and facilities.”Mike MortonCEO, Brigantine Family of Restaurants
The Brigantine: Brand Expression
MiresBallBrand Design
The Brigantine: Results
OpenTable® reservations up over 200% at select locations, and nearly 40% overall*
~$400K estimated yearly increase in sales opportunities from OpenTable reservations*
Length of site visits up by over 30%**
Social followings and engagements on the rise**
* August 2014 vs. August 2013
** Since site launch in July 2014
Press
View entire case study >
Featured brand by authoritative identity resource >
San Diego Magazine feature, August 2014 issue >
Featured menu solution in global design catalog >
MiresBallBrand Design
Please contact:Elisha LutzDirector of [email protected] 234 6631 x213
Thank you
