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Channels and Revenues
Channels – How to get our product to customers?
WebsiteLanding PageFacebookAd Words
8%6%
55%
21%
4% 4%
In which of the media channels do you spend most time?
TV Radio Social Media (Twitter, Instagram, Facebook)
News Websites Newspapers Other
We believe that our business segment prefers online channels
When 35 interviewsCollect 50% positive answers
Channels – How to get our product to customers?
WebsiteLanding PageFacebookAd Words
WebsiteDirect MailCold Calls
8%6%
55%
21%
4% 4%
In which of the media channels do you spend most time?
TV Radio Social Media (Twitter, Instagram, Facebook)
News Websites Newspapers Other
Validation Board
Revenues – How will Wash Me make money?
We believe that consumers are willing to pay at least 1,8€ per shirt
Revenues – How will Wash Me make money?
We believe that offering bundles will increase demand
Revenues – How will Wash Me make money?
We believe that offering bundles will increase demand
Revenues – How will Wash Me make money?
We believe that offering bundles will increase demand
16 Views20%
conversion
33 Views 18%
conversion
26 Views17%
conversion
Revenues – How will Wash Me make money?
Pay-per-useConnected to bank account
Cost BasedCost of 0,7€ p.p
Margin desired: 0,5€ p.p
Value BasedClients would pay 1€-
1,6€
Margin of 0,5€ per piece which increases as transportation costs
decrease
Revenues – How will Wash Me make money?
Revenues – Which price should we charge?
Cost BasedCost of 0,7€ p.p
Margin around 0,4€ p.p
Competitive MarketDifferentiate through
Price
Charge around 1,1€ p.p to companies