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Deloitte’s Analytics Symposium 2010 Using advanced workforce analytics to make business-driven Human Resource decisions
Russell ClarkeJohn HoustonHoward Hamilton, ESPN
October 2010
Copyright © 2010 Deloitte Development LLC. All rights reserved.1 Using advanced workforce analytics to make business-driven Human Resource decisions
• What we are seeing in the marketplace
• Workforce analytics approaches
• Deploying point solutions: Solving
specific problems
• Workforce planning and optimization
• Recruiting and predicting performance
Agenda
What we are seeing in the marketplace
Copyright © 2010 Deloitte Development LLC. All rights reserved.3 Using advanced workforce analytics to make business-driven Human Resource decisions
A great book about workforce analytics, not baseball
Copyright © 2010 Deloitte Development LLC. All rights reserved.4 Using advanced workforce analytics to make business-driven Human Resource decisions
• In 1999, the Oakland A’s ranked 12th out of 14 in National League
payroll
– How could the A’s compete with richer teams to attract top players?
• The A’s manager (Billy Beane) decided to take an analytic approach
– He hired an analyst (Paul DePodesta) out of Harvard to try to predict player’s
future performance
– Example of DePodesta’s calculations
Runs Created = (Hits + Walks)*(Total Bases)/(At Bats + Walks)
• Beane used this model to hire excellent baseball players who had been
undervalued by the market
• The result?
– ―In 2006, the A's ranked 24th of 30 major league teams in player salaries, but
had the 5th-best regular-season record. This reflects a typical pattern
throughout Beane's stewardship.‖ — Wikipedia entry on Billy Beane.
The Moneyball story
Copyright © 2010 Deloitte Development LLC. All rights reserved.5 Using advanced workforce analytics to make business-driven Human Resource decisions
Visibility into analytics can help business leaders make decisions more
accurately, objectively, and economically — a rapidly developing
consensus in business, education, law, medicine, and even professional
sports.
The importance of business analytics
Copyright © 2010 Deloitte Development LLC. All rights reserved.6 Using advanced workforce analytics to make business-driven Human Resource decisions
The importance of business analytics (cont.)
Analytics Description
Descriptive reporting Summarize and compare operational and/or financial data
on key workforce variables within defined time frames.
These are used primarily to create lagging indicators.
Retrospective analytics Analyze one or more internal data sources to discover
useful information. Used to create both lagging indicators,
performance benchmarks, and insights.
Predictive analytics Mathematical models are applied to multiple internal and
external data sources to predict future workforce events.
Used to create leading indicators and focus limited
resources on critical employee populations.
Copyright © 2010 Deloitte Development LLC. All rights reserved.7 Using advanced workforce analytics to make business-driven Human Resource decisions
• Continued investment in technology infrastructure
– Enterprise Resource Planning (ERP) systems/data marts aggregate data
– HR process move to automated point solutions
• New type of HR leaders
– Come from finance and operations
– Common practice to use data and analytics for more effective business
decision making
• Challenging economy is forcing organizations to embrace change
– Visibility into business issues reduces risk for senior management teams
– Managing talent spend critical (one of the top three P&L line items)
• Dashboard overload
What’s driving interest/demand for analytics in HR?
Copyright © 2010 Deloitte Development LLC. All rights reserved.8 Using advanced workforce analytics to make business-driven Human Resource decisions
Positive financial impacts from workforce analytics
Company Impact
Top-ten national bank Increased redeployment activities from 12% to 18%
saving the corporation $18M
Global services company Improved their recruiting yield (hiring ratio) without
adding additional headcount, driving a $5.6M savings
Major airline Reduced their Full Time Employee (FTE) headcount
within their Reduction In Force (RIF) services group by
50%, saving the company $600,000 annually
National financial services
company
Projected a cost savings of over $7M by reducing
voluntary turnover of key employees by 1%
Leading wireless company Accelerated their decision/selection process during a
large M&A, saving $5.7M for every 1,000 employees
separated
Workforce analytics approaches
Copyright © 2010 Deloitte Development LLC. All rights reserved.10 Using advanced workforce analytics to make business-driven Human Resource decisions
1. Building an HR business analytics capability
2. Deploying point solutions: Solving specific problems
– Workforce planning and optimization
– Recruiting and predicting performance
Clients are following two paths
Copyright © 2010 Deloitte Development LLC. All rights reserved.11 Using advanced workforce analytics to make business-driven Human Resource decisions
We utilize the Deloitte HR business analytics maturity model when we
work with our clients in implementing reporting and workforce analytics
solutions. These steps are demonstrated to help companies reduce their
risk, optimize their spend, and facilitate executing an integrated
approach:
• There needs to be a single source of the truth
• Tools and data need to be created across all work streams
• Help to ensure that data is consistent, timely, well defined, and careful
• Tools need to be tailored to the business needs and the knowledge and
capabilities of the user; not one size fits all
• Evolve adoption over time, as capabilities, skills, tools, and data improve
Where they are and where they want to be
As used in this document, ―Deloitte‖ means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see
www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
Copyright © 2010 Deloitte Development LLC. All rights reserved.12 Using advanced workforce analytics to make business-driven Human Resource decisions
1. Tie reporting and analytics to business-driven issues.
2. One technology is not the answer. Rather, a component strategy is
the key to success.
3. Implement in phases.
Keys to implementing an effective analytics strategy
Copyright © 2010 Deloitte Development LLC. All rights reserved.13 Using advanced workforce analytics to make business-driven Human Resource decisions
Objective: Build a highly-effective human capital business analytics
capability and organization that is scalable and sustainable.
Bu
sin
ess A
naly
tics
Phase I
Nonexistent
Phase II
Developing
Phase III
Defined
Phase IV
Advanced
Phase V
Leading
Business Analytics Capability
In addition to
periodical reports,
management utilizes
data to test
hypotheses and
improve the quality
of business
operations
Building workforce analytics capabilities and delivering benefits
Analytics are not
used in business
operations
Analytics are used
on an ad-hoc basis
to improve business
operations
The organization
produces periodical
reports which
management uses
in decision making
Sophisticated
predictive modeling
is used in scenario-
based analysis; data
points management
to opportunities for
improving operations
and mitigating risks
Copyright © 2010 Deloitte Development LLC. All rights reserved.14 Using advanced workforce analytics to make business-driven Human Resource decisions
Key business analytics enablers
Enabler Key Questions
People What kind of organization do we need? How will we
design our organization to leverage current analytical
capabilities and understand what gaps we have?
Process What is the impact of analytics on how we do business?
Can we improve our decision-support process to more
effectively manage our ―People‖ supply chain?
Technology What solutions do I need, and when? How do I stitch
together the required technology components to enable
data-driven decision making?
Data How do I get the most out of my internal and external
data?
Security/
Governance
How are analytical decisions made? Who should be
accountable for facilitating the analysis and leveraging its
insights?
Copyright © 2010 Deloitte Development LLC. All rights reserved.15 Using advanced workforce analytics to make business-driven Human Resource decisions
“People” maturity dimensions: Definitions
Leadership and
strategy
Sponsorship leaders provide for championing workforce business
analytics capability and the approach an organization takes towards
this goal
Talent attraction Ability to attract and recruit the talent that the service organization
needs
Competency
development
Skills and capabilities that should be demonstrated by the people to
meet the objectives of the organization
Organization
structure
Structure of the organization designed to deliver maximum value and
capability
Cross-functional
integration
Level of cross-functional interaction required to make informed and
business driven workforce decisions
Job design Identification and definition roles and jobs to achieve the service
organization’s objective
Culture Extent to which analytics driven business decision making is
embedded in day-to-day operations, customs, and behaviors
Example: Workforce business analytics maturity model: People
Copyright © 2010 Deloitte Development LLC. All rights reserved.16 Using advanced workforce analytics to make business-driven Human Resource decisions
Leadership
and strategy
We have limited focus on developing
workforce business analytics
capability.
Our leadership is educated on the
importance of workforce business
analytics.
Our workforce business analytics
capability is an essential component
of our business strategy and
leadership focus.
Our workforce analytics
strategy and our business
strategy are seamlessly
integrated and directionally
consistent.
Our business strategy is informed and
influenced by our workforce insights and
predictions.
Talent
attraction
We rarely seek analytical skills in
future hires, only transaction-oriented
Information Technology (IT) skills.
We seek ―soft skills‖ in analytics and
transaction- oriented IT skills.
We seek candidates with strong
backgrounds and experience in
statistics and analytical decision
making.
For hiring talent, we focus on
cross-functional business
analytics and advanced
technological capabilities.
Candidates must have prior experience
in advanced analytical analysis and
relevant background in the subject.
Competency
development
We have limited focus on
development of analytical skills
through training or hand-on
experience.
Our employee training touches on a
high-level analytics for limited
functions.
We have training for designated
analysts for BI, Analytic
Applications, Data Management,
and new technology software.
We focus on cross- functional
business analytics and
advanced technological
capabilities.
We encourage associates to get
involved in analytics-driven
experimentations, and seek
opportunities to collaborate on business
analytics across functions.
Organization
structure
We currently do
not have any
workforce
analytics
capability or
service
organization.
We have some ad
hoc local
resources helping
us generate
generic workforce
reports without any
specific reporting/
organizational
structure.
We have a
dedicated group
of individuals and
a defined process
in place for
generating
standardized
workforce
insights.
We have
implemented an
organizational
structure (Shared
Service Center or a
Center of
Excellence) for the
right service
level/cost/capability.
Cross
functional
Integration
While taking workforce decisions, we
often do not interact with other parts
of the business.
We realize the importance of
interacting across functions to make
workforce decisions and are looking
for ways to improve it.
We have a well-defined process of
engaging business partners to
provide insight in interpreting data
and taking business decision.
We are seamlessly integrated with other
functions for generating business-driven
workforce analytics as a service to other
business functions .
Job designWe currently have not identified any
job or role responsibility for attending
to workforce analytics.
Job responsibilities, skills and
reporting structures are defined to
support workforce business
analytics as a core capability.
Culture
All of our workforce decisions are
based on hindsight and no analytic
applications.
The current decision-making culture is
primarily hindsight driven, but we want
to move to data-based decision
making.
We give high importance to
data/analytics driven decision
making and it is linked to
competitive differentiation.
There is initial adoption of data
mining and predictive modeling
tools. Analytics is the key to
sustainable competitive
advantage.
We emphasize on acceptance of
analytic applications and predictive
modeling by mainstream. Analytics and
analytics-driven insights drive strategy
development.
Example: Workforce business analytics maturity model: People (cont.)
Nonexistent Developing Defined Advanced Leading
“P
eo
ple
” m
atu
rity
dim
en
sio
ns
Copyright © 2010 Deloitte Development LLC. All rights reserved.17 Using advanced workforce analytics to make business-driven Human Resource decisions
Bu
ild
cen
tralized
cap
ab
ilit
ies
“People” Maturity Dimensions: Definitions
Roadmap Development
It’s a journey and regardless of your strategy, most large organizations want to
create an internal capability that is scalable and sustainable. Understanding,
upfront, what are the required components and ―when‖ to invest will allow for an
efficient use of investment dollars.
Accelerating progress — Building a high-performing capability and organization
Phase Year 1 Year 2 Year 3
Model
Development
Develop New and Renewal
Underwriting Models for LOB 1
Develop New and Renewal
Underwriting Models for LOB 2 and
LOB 3
Recalibrate Models for LOB 1
Interim ScoringScore LOB 1 New and Renewal
Business Off-Site at Deloitte
Consulting
Technology
Integration
Develop and Deploy Scoring
Engine for LOB 1
Develop and Deploy Scoring
Engine for LOB 2 and LOB 3
Integrate LOB 1 Models into Policy
Administration Systems for New
and Renewal Business
Integrate LOB 2 and LOB 3 Models
into Policy Administration Systems
for New and Renewal Business
Communication
& Training
Develop Communications Training
and Conduct Pilots for LOB 1
Launch Communications Training
to all LOB 1 Underwriters
Develop Communications Training
and Conduct Pilots for LOB 2 and
LOB 3
Launch Communications Training
to all LOB 2 and LOB 3 Underwriters
Monitor, Assess, and Revise
Training as Necessary
Business
Integration
Develop New and Renewal
Business Rules, Pricing Rules, and
Reason Messages for LOB 1
Establish Performance Metrics for
LOB 1
Develop New and Renewal
Business Rules, Pricing Rules, and
Reason Messages for LOB 2 and
LOB 3
Establish Performance Metrics for
LOB 2 and LOB 3
Monitor, Assess, and Revise
Business Rules and Pricing Rules
as Necessary
Monitor Performance Metrics
Prioritized Opportunities
Low Cost/
Defined Service Level
Knowledge Transfer/
Management Involvement
Center of Expertise
• Expertise Focus — Ability to Leverage
• “Best Practice”Development
• Issue/Knowledge Intensive
• Organized by Region
Transaction Processing
• Consolidated Organization
• Operational Focus
• Standardized Services
• Process Intensive
• Could Cover Countries or Region
Business Partner
• Aligned with Function/ Unit
• Line/Management Focus
• Knowledge & Know-How Transfer
• Decision/Action Intensive
Site Support
• Distributed to Location(s) for Local Service Needs
• Required for Local Input/ Data Capture or Local Programs
• Manual or End-User Intensive
Method of adding value
Rela
tio
nsh
ip t
o t
he b
usin
ess
Focus on enhancing skills and governance and deploying
operationally
Focus on enhancing skills and governance
Focus on standardizing local delivery
Focus on segregating and optimizing efficiency
Sp
ecif
ic (
sit
e,
un
it,
reg
ion
)
Gen
eric
(co
mp
an
y-w
ide)
Service Delivery Model
Bu
sin
ess I
nte
llig
en
ce Phase I
Nonexistent
Phase II
Developing
Phase III
Defined
Phase IV
Advanced
Phase V
Leading
Business Analytics Capability
People Process Technology Data Security / Governance
What kind of
organization do we
need? How will we
design our organization
to leverage current
analytical capabilities
and understand what
gaps we have?
What is the impact of
analytics on how we do
business? Can we
improve our decision-
support process to more
ef fectively manage our
customers, employees,
distributors and
suppliers?
What solutions do I
need, and when? How
do I stitch together the
required technology
components to enable
data-driven decision
making?
How do I get the most
out of my internal and
external data?
How are analytical
decision made? Who
should be accountable
for facilitating the
analysis and leveraging
its insights?
Business Analytics Enablers
Analytics are not used
in business operations
Analytics are used on
an ad-hoc basis to
improve business
operations
The organization
produces periodical
reports which
management uses in
decision making
In addition to periodical
reports, management
utilizes data to test
hypotheses and
improves the quality of
business operations
Sophisticated predictive
modeling is used in
scenario based
analysis, data points
management to
opportunities for
improving operations
and mitigating risks
Capability Assessment
• Further independent
variable considerations
and design
• Modify target variables
• Modify independent
variables
• Develop Univariate
Reporting System
• Document Univariate
Analysis results
• Discuss and document
model validation
techniques
IT
Un
derw
riting
Mark
eti
ng
Operations
Advanced Analytics Enable Business Strategies for Success
Underwriting Excellence
• Improve pricing precision
• Increase objectivity throughout the
underwriting process
• Enhance risk selection and risk
avoidance capabilities
• Improve pricing competitiveness in
prof itable segments
• Improve underwriter negotiation
capabilities
Operational Efficiency
• Reduce transaction costs
• Straight through processing of select risk
segments
• Improve ease of doing business with
agents
• Improve claims management activities
• Improve customer service
Marketing and Retention
• Target the right risks for non-renewals
• Improve retention of prof itable risks
• Increase cross-sell opportunities
• Identify geographic and product
expansion opportunities
• Enhance recruiting of prof itable
producers
Enhanced Decision Making
• Increase f raud detection capabilities
• Improve monitoring of underwriting
performance
• Enhance ability to react to market forces
sooner
• Increase information processing
capabilities and data governance
Strategic Alignment
Roadmap
Deploying point solutions: Solving specific problems
Copyright © 2010 Deloitte Development LLC. All rights reserved.19 Using advanced workforce analytics to make business-driven Human Resource decisions
Typically, a bottom-up approach creates a gap between data and business
problems by emphasizing the data, leading to a common complaint:
―We have a lot of data, but no useful information.‖
Traditional, bottom-up approach
Workforce data is often not
available. Business drivers
do not dictate what data is
collected and how.
Data sits in multiple
repositories. It is not
translated into a useful
business format and does
not correlate with critical
business drivers.
Relevant, real-time
workforce data needed to
make informed decisions.
Company’s data repository
GAP
Translating data into a
useful format
Having relevant data to inform
decision making
Market pressures
Profitability
Credit crunch
Customer demographic shifts
Technological change
Globalization
Cost containment
Growth
Shrinking workforce
Evolving workplace
Risk and regulatory compliance
Copyright © 2010 Deloitte Development LLC. All rights reserved.20 Using advanced workforce analytics to make business-driven Human Resource decisions
A top-down approach can bridge the gap between data and business problems by
providing a repeatable framework for achieving resolutions.
Alternative, strategic approach
Workforce Solution Sets
Workforce
planning
and
optimization
Recruiting
Workforce
transition
Organization
design and
modeling
Training &
learning
Leadership
development
Retention
Workforce
productivity
Predetermined Workforce
Solution Sets incorporate
leading-practice lessons to
provide leaders with the
information they need to take
action.
Existing internal and external
data can be leveraged for
relevant workforce data to
populate the predetermined
Workforce Solution Sets.
A top-down approach
determines that business
drivers dictate which workforce
metrics are necessary to make
informed decisions.
Company’s data repository
Market pressures
Profitability
Credit crunch
Customer demographic shifts
Technological change
Globalization
Cost containment
Growth
Shrinking workforce
Evolving workplace
Risk and regulatory compliance
Using data
to enable
better
business
decision
making
Copyright © 2010 Deloitte Development LLC. All rights reserved.21 Using advanced workforce analytics to make business-driven Human Resource decisions
Deloitte has worked with our clients to develop and deliver innovative analytical
solution sets that are tied directly to today’s pressing business workforce issues.
Using analytics to help solve the HR business issues
Descriptive reporting Retrospective analytics Predictive analytics
Solutions set Benefit
Workforce planning and
optimization
Increases accuracy of predicted revenue and talent demand by
incorporating valuable third-party data
Workforce transitions Allows for enhanced compliance and financial oversight through
centralized reporting
Recruitment analytics Confirms that every resume is reviewed and considered in the
recruitment process
Retention risk analytics Changes the paradigm to a proactive strategy that mitigates risk by
predicting the attrition problem among critical workforce
Leadership development
modeling
Provides an insight into the recognizable characteristics of those who
will thrive in leadership roles
Organization development
modeling
Simulates to-be structures to right size the organization with optimal
management layers and spans of control
Workforce planning and optimization
Copyright © 2010 Deloitte Development LLC. All rights reserved.23 Using advanced workforce analytics to make business-driven Human Resource decisions
Workforce planning and optimization forecasts and visualizes the supply
and demand of individuals for critical roles and provides the foundation to
evaluate the actions needed to meet the corresponding talent
management objectives.
Workforce planning and optimization — Creating more business value
From lagging…
• Once a year, annual planning
• Macro-level planning
• Reactive organization
• Ad-hoc reporting
• Time-intensive and labor-intensive
• Historical view of data
• Internal data only (HR, finance,
operations, sales)
• Limited alignment with strategy
…to leading practices
• Continual monitoring and planning
• Micro-level planning at employee level
• Proactive organization
• Enterprise-level reporting
• Automated and real-time data visibility
• Forecasting and scenario planning
• Internal and external data with
macroeconomic insights
• Integration with business and
HR strategy
Copyright © 2010 Deloitte Development LLC. All rights reserved.24 Using advanced workforce analytics to make business-driven Human Resource decisions
A broad approach to planning considers combinations of data from multiple sources:
Workforce planning and optimization process
Step 3: Scenario
planner
Allows for ―what if‖
planning
Step 4: Report and
monitor
Provide real-time data,
enterprise data to
leadership and
stakeholders
Accelerate workforce planning and optimization
Deloitte’s supply, demand, and scenario planning approach leverages
existing systems and data to help organizations make business decision
on talent solutions.
Step 2a: Supply
projector
Visualize the organization
down to the individual
level and calculate
―inflow‖ and ―outflow‖
trends (i.e., attrition, hires,
mobility)
Step 2b: Demand
projector
Incorporate
macroeconomic
data and drivers to
project workforce demand
for the organization
Industry specific
Finance
Operations
Macroeconomic
data
HR
Internal
benchmarks
Data sources
External
Labor market
Internal
Benchmarks
Sales pipeline
Step 1:
Data collection
Copyright © 2010 Deloitte Development LLC. All rights reserved.25 Using advanced workforce analytics to make business-driven Human Resource decisions
Current approach
• Develop one annual plan
• Labor- and time-intensive process to develop plan
• Plan is closely monitored, but adjustments are infrequent because it requires
same investment of labor and time
Current approach to workforce planning
What is new in demand estimation?
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
FY start
Long
planning
process
FY plan
developed
Plan in action
1
Copyright © 2010 Deloitte Development LLC. All rights reserved.26 Using advanced workforce analytics to make business-driven Human Resource decisions
Proposed approach
• Develop annual plan and monthly forecasts
• Internal and macroeconomic data incorporated into plan
• Prior month’s information may be incorporated into next month’s forecast,
enabling frequent comparisons between the forecasted and actual demand
• Adjustments to the plan can be made regularly as new information is available
Proposed approaches to workforce planning
What is new in demand estimation?
FY start
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
Shorter
planning
process
Plan
developed
Plan in action
(more accurate with macroeconomic data)
1
New data included
for
reforecasted model
Updated plans (monthly or as
needed)
2
Copyright © 2010 Deloitte Development LLC. All rights reserved.27 Using advanced workforce analytics to make business-driven Human Resource decisions
Demand model application — Using reforecastingcapabilities
Demand estimation models are ran frequently to reforecast projections (e.g., monthly updates)
Salary estimation Salary excess Year-end headcount Opportunity cost
Apr-Mar Required $108,873,457 1,139
Client Plan (@ Mar XX) $133,463,223 $24,589,766 1,698
ModelFcst0 $124,386,621 $15,513,164 1,499 ($9,076,602)
ModelRFcst2 $121,124,778 $12,251,321 1,436 ($12,338,444)
ModelRFcst4 $117,157,213 $8,283,756 1,312 ($16,306,009)
ModelRFcst6 $113,911,222 $5,037,765 1,167 ($19,552,001)
800,000
900,000
1,000,000
1,100,000
1,200,000
1,300,000
1,400,000
1,500,000
1,600,000
1,700,000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Project Hours
Actuals
Baseline Plan (3/xx)
Model Fcst 0
Model RFcst 2
Model RFcst 4
Model RFcst 6
Recruiting and predicting performance
Copyright © 2010 Deloitte Development LLC. All rights reserved.29 Using advanced workforce analytics to make business-driven Human Resource decisions
Companies still struggle managing the top of the recruiting pipeline…how to more efficiently
manage and optimize prospects and suspects. How do we identify qualified candidates who
most resemble our best employees while decreasing recruiting cost and time?
Recruiting/talent acquisition — Sourcing more competitively
People Process Technology Data
25,000 Applicants
12,500 career profiles
6,250 background checks
3,500 candidate interviews
2,000 new hires
1,000 Employees at Year-End
(Yield: ~4%)
Defining your target (what you are trying to
replicate) is extremely important in modeling. By
segmenting the group of hires, you can define and
compare smaller subsets such as high performers
and/or long-term employees. This insight can be
invaluable throughout the entire hiring process.
Copyright © 2010 Deloitte Development LLC. All rights reserved.30 Using advanced workforce analytics to make business-driven Human Resource decisions
Traditional application/recruiting data can make it difficult for recruiters to
differentiate between prospects.
Traditional recruiting data
Fred
• Twelve years of work experience
• Four previous employers in past
10 years
• Current employer is small
company
• Has completed several relevant
courses
Bill
• Fifteen years of work experience
• Two previous employers in past
10 years
• Currently unemployed
• Has completed no relevant
courses
Joe
• Twenty five years of work
experience
• One previous employer in the
past 10 years
• Current company is a
large company
• Attended community college
Who would be the most successful?
Who would be the long-term employee?
• Traditional recruiting data makes it difficult to differentiate
people
– Simple set of rules comparing work experience and/or education and
training levels
– Uniform approach across candidate base
Copyright © 2010 Deloitte Development LLC. All rights reserved.31 Using advanced workforce analytics to make business-driven Human Resource decisions
Expanding the data elements from internal/external sources provides a more
comprehensive and detailed view.
Advance analytics — More detailed view
Predictive models built from these and hundreds of other data elements can better
quantify the likelihood and reasoning of future individual employee events.
Fred
• Twelve years work experience
• Length of residence — two years
• No children
• Currently renting a home
• Four previous employers in past
10 years
• Foreclosure/bankruptcy
indicators
• Medium-estimated household
income
• MVR negative correlations
• Owns pickup/SUV
• Hobbies — Sports
• Low regional economic growth
Bill
• Fifteen years work experience
• Length of residence — 10 years
• Household size is four with
small children
• Owns home
• Reading: Science Technology
• Urban single cluster
• Premium bank card
• Medium/high-estimated
household income
• No MVR data
• Owns two midsized cars
• Hobbies — Techie
• Medium regional economic
growth
Joe
• One employer in past 10 years
• Twenty five years work
experience
• Current company is large
company in a different industry
• Attended community college
courses in relevant topic area
• Renting a home
• Length of residence — one year
• Household size = one
• Revolve large monthly balances
• Suburban Striver Psychographic
Cluster
• High-estimated household
income
• MVR neutral correlation
• Owns three or more cars
• High regional economic growth
Copyright © 2010 Deloitte Development LLC. All rights reserved.32 Using advanced workforce analytics to make business-driven Human Resource decisions
Workforce Analytics uses new and traditional sources of information to quantify
the likelihood and reasoning behind future employee events. If effectively
implemented, it allows scarce resources to be better focused, resulting in
measurable benefits.
More detailed view enables better recruiting
Fred Bill Joe
Likelihood of future event
40% less likely than average to be a successful hire and stay with the company for three years
60% more likely than average to be a successful hire and stay with the company for three years
30% more likely than average to be a successful hire; however, low retention indicators
Top three reasons
• Suboptimal employment history
• Low household responsibilities
• Poor financial indicators
• Optimal past employment history
• High household responsibilities
• Good financial indicators
• Suboptimal employment history
• No household responsibilities
• Higher financial indicators
Possible actions
• Unlikely pursuit — Third tier • Actively pursue — Primary tier
• Possible Pursuit — Second tier
Copyright © 2010 Deloitte Development LLC. All rights reserved.33 Using advanced workforce analytics to make business-driven Human Resource decisions
The marketplace shows a developing
interest/demand for analytics in HR as
evidenced by:
– Continued investment in technology
infrastructure
– New type of HR leaders
– Challenging economy is forcing organizations to
embrace change
– Dashboard overload
Use an HR business analytics maturity model
when implementing reporting and workforce
analytics solutions. This helps reduce risk,
optimize spend and facilitate an integrated
approach.
Summary: Using advanced workforce analytics to make business-driven Human Resource decisions
Copyright © 2010 Deloitte Development LLC. All rights reserved.34 Using advanced workforce analytics to make business-driven Human Resource decisions
Workforce planning and optimization forecasts
and visualizes the supply and demand of
individuals for critical roles and provides the
foundation to evaluate the actions needed to
meet the corresponding talent management
objectives.
Predictive models built from hundreds of data
elements can better quantify the likelihood and
reasoning of future individual employee
behavior and events.
Summary: Using advanced workforce analytics to make business-driven Human Resource decisions (cont’d)
Questions?
Copyright © 2010 Deloitte Development LLC. All rights reserved.36 Using advanced workforce analytics to make business-driven Human Resource decisions
Russell Clark
Director
Deloitte Consulting LLP
John Houston
Principal
Deloitte Consulting LLP
Contact information
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or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte, its affiliates, and related entities shall
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