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A short summery of the 6 major digital trends. Trends that impact us today and tomorrow will learn us how our lifestyles will connect with digital ones.
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#1 WEARABLES
#2 QUANTIFIED SELF
#3 3D PRINTING
#5 BIG DATA
#4 SECOND SCREEN
#6 HACKING
6 BIG TRENDS IN DIGITAL MARKETING
#1 WEARABLES
• Integratie tech in offline products and services• Augumented self gives insights• Integrated in all offline /digital lifestyles• Superpowers for everyone. Online is integrated.
Nissan Nizmo
Glass
#2 QUANTIFIED SELF
• Monitor your body• Apps for sports• Sensors that can give feedfack about your body:
– Heart & blood– Cancer– Biotech– Food– Cardio– Monitor sleeping & eating
Talking shoe
#3D PRINTING
• Printers are cheaper• Make everything yourself, no limits!• A big leap in the distribution chain • Also used to create sofware models of 3D images• Intellectual property is an issue• Examples: tools, models, food and a complete space station…
#4 SECOND SCREEN
• Over 50% user penetration• Possibilities for growing m- en e-commerce• Direct interaction with mass media to single users
Philips Hue + Ambilight
#5 BIG DATA
• Hype or change?• Volume, Velocity and Variety determine the success of structuring data to strategic
business information• It is difficult to big data in progress to convert without KPI’s• Real-time visibility, near time, right time, real-time or not?
#6 HACKING
• For rapid (self)-improving or optimizing a product or service• Hackathons are used in companies to quickly find another way to improve products• All customer data can convert into improved products • It’s an opportunity to reinvent services or products based on direct feedback
visit: www.qibiq.comfollow: @qibiq / @pitchen