Demographics U.S. BloggersEuropean Bloggers Asian BloggersMale 57% 73% 73%Age18-34 years old 42% 48% 73%35+ 58% 52% 27%Single 26% 31% 57%Employed full-time 56% 53% 45%Household income >$75,000 51% 34% 9%College graduate 74% 67% 69%Average blogging tenure (months) 35 33 30Median Annual Investment $80 $15 $30 Median Annual Revenue $200 $200 $120 % Blogs with advertising 52% 50% 60%Average Monthly Unique Visitors 18000 24000 26000平均ブログ収入 $104 $100 $72

6,124 4,417 2,935訪問者1万人あたり収入

U.S. Bloggers European Bloggers Asian Bloggers0%

10%

20%

30%

40%

50%

60%

70%

80%

Male

Male

U.S. Bloggers European Bloggers Asian Bloggers0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

訪問者 1万人あたり収入

訪問者 1万人あたり収入

U.S. Bloggers European Bloggers Asian Bloggers0%

10%

20%

30%

40%

50%

60%

70%

80%

Male

Male

U.S. Bloggers European Bloggers Asian Bloggers0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

訪問者 1万人あたり収入

訪問者 1万人あたり収入