Bill Fries, CEO of Hiregy

5 QUESTIONS WITH...

One of the best ways to see if inbound marketing will work for your company is to hear from those who have been in your shoes. We asked Bill Fries, CEO of Hiregy, a recruiting company a few questions about his experience with inbound marketing and his unique perspective as a CEO. This is a recap. Click here to read the rest of the story.

1. WHAT CHALLENGE DID YOU HAVE THAT

IMPLEMENTING AN INBOUND MARKETING

PROGRAM WAS THE BEST SOLUTION FOR?

We had many potential hiring managers visiting our website but we had no idea who they

were and we gave them no reasons to raise their hand to

let us know they were interested in learning more.

2. WHAT HAS BEEN YOUR BIGGEST CHALLENGE

WITH INBOUND MARKETING, AND HOW

WERE YOU ABLE TO OVERCOME IT?

Our biggest struggle with inbound marketing has always

been giving it enough priority to provide the program

consistency. For one reason or another, we thought we could do this part-time when it was

convenient. Not the case.

3. IS INBOUND MARKETING

WORKING FOR HIREGY?

We had immediate results when we launched our inbound marketing program. I was

skeptical in the beginning but was quickly convinced that

inbound works when we had hiring managers requesting free

consultations.

4. WHAT QUESTIONS WOULD YOU RECOMMEND

OTHER CEOS ASK TO DETERMINE IF INBOUND

MARKETING IS RIGHT FOR THEIR COMPANIES?

• How much business are you potentially leaving on the table from prospects visiting your website?

• How much faster would your business grow if you could attract more prospects to your website?

• Are you perceived as a thought leader in your industry?

5. WHAT’S A GOOD WAY FOR COMPANIES TO GET STARTED?

Definitely don’t go it alone. The best way to get started with an

inbound program is to find an inbound marketing expert like

we did. Hopefully, you will find someone like LeadG2 as they

made inbound marketing very easy for us.

Read the rest of the interview here, and

subscribe to the LeadG2 website here

.