5 Neuroscience Nuggets to Drive Compliance

Who are we?

Stella Collinswww.stellarlearning.co.uk@stellacollins

Beth Curlwww.hyproformance.com@bethcurl

www.pocketbook.co.uk @manapocketbooks

The challenges Can’t pay attention

boring

What does this mean to me?

This looks complicatedWhat’s important?

English isn’t my first language

Wave if you:Enforce compliance

Have to complyHave failed to comply

Right hand Read compliance

information

Left hand Write compliance

information

Take noticeUnderstand

&Take action

Limbic

Brain stem

Cortex

Emotion sticksAmygdala – limbic systemDopamine

Make it simpleWorking memoryDorsolateral Prefrontal Cortex

The first and most important rule of woodworking is to wear appropriate safety equipment. While hearing protection is necessary for some very noisy tools such as routers and surface planers, and latexgloves may be necessary when applying finishes, there is no time in the wood shop that you should be without your safety glasses. Put them on when you enter the shop, and don't take them off until you leave. Your eyesight is too important to take chances.

Pictures tell a 1000 words

Active images save livesJournal of Consumer Research 2015Visual Cortex

Outcome focusBrian Earp – Yale University 2010

95% of our patients turn up 5 minutes before their appointments

Highlight compliant behavioursPrinciple of social proofNHS Bedfordshire Study 2013

Top TipsInclude emotionMake it simpleUse active imagesFocus on outcomeHighlight compliant behaviour

For more ideas about using neuroscience at work come and talk to us atManagement Pocketbooks Today – until 2:30Tomorrow – from 2-3

Connect with uswww.stellarlearning.co.uk@stellacollinsandwww.hyproformance.com@bethcurl

www.pocketbook.co.uk @manapocketbooks