5 keys to trade show succes 2

5 KEYS TO

SUCCESSFUL TRADE SHOWS

A brief overview of 5 key issues involved in the proper preparation of trade show participation

ruud van uden exhibition support

http://www.ruudvanuden.nl/EN/

1. OBJECTIVESYou better start with clear and measurable objectives. That’ll make it a lot easier for you to make the best possible decisions on all following subjects.

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2. CAMPAIGNPRESS RELEASES Start planning your press releases and publish the first one as soon as you confirmed your participation.

PROMOTION Consider which available channels will do good for you. Online profile at trade show portal, business magazines, etcetera.

GET SOCIAL Don't use Social Media just for promoting yourself but also to show interest in your target group by asking them why they will visit the trade show, which questions they have and what they would like to see at the event.

Make sure that the people you wish to meet and speak will actually visit your exhibition stand.





3. STANDSTRATEGIC BOOTH LOCATION AND DIMENSIONS Consider choices with regard to the location and dimensions of your stand. A place near your biggest competitor? Near entrance, toilets, on-site terraces?

THE VISITOR'S ATTENTION SPAN Note that people's attention span when walking along your exhibition stand is only about 2,5 seconds. Use crystal clear communication targeting your audience.

EFFICACY The stand is your home during the exhibition. It should be designed in a way that supports your people in doing their work. Routing, storage, available space for longer and shorter meetings.

A good exhibition stand supports your people in their work and clearly communicates your message at a glance.



4. STAND STAFFSTAFF TRAINING Teach your people how to recognise prospects, how to ask the right questions and how to lead a conversation. Hence, converting a conversation into a warm lead becomes a whole lot easier. A good Exhibition Training for Stand Staff offers your people the tools they need to achieve this.

EMPATHIZE! Who are the people you actually want to speak? What are their daily activities and what are trends in their market segment? Try to find out what's going on in his professional life. It'll make it easier for you to show interest, to come up with relevant questions hence, to keep the attention of your potential customer.

Your people are key to the success of your exhibition participation. Give them the tools they need.





5. FOLLOW-UPWHO'S FIRST? What contacts are most important to you? And which are less important? Qualify the leads and start following-up on those with most potential.

BACK TO BUSINESS AS USUAL? How many hours per person do you have available for adequate follow-up after the exhibition? Block agendas in advance to make sure you actually have the necessary amount of time time available.

REALLY INTERESTING? Take your agenda and suggest to plan a meeting when wrapping up a conversation. If you 'potential customer' hesitates, it's better to know it now than spending even more time on him.

How to quickly follow-up on acquired leads and boost your sales results immediately after the exhibition.



Find more useful tips and ideas about participating at trade shows and exhibitions at

Ruud van Uden exhibition support


Business

5 keys to trade show succes 2