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Shawn Boday
5 KeyCommunicationGoals for AnyBusiness Leader
Speak with confidence
Using a firm but intimidating tone whenspeaking with co workers at the office isthe perfect way to bridge the twoqualities together. According to a surveyof 700 managers by Pearson, 85%considered upspeak to be a sign ofinsecurity and emotional weakness,which can hurt other employees’perception of the leader.
Storytelling
The ability to analyze data and translate thenumbers into a story your employees andconsumers can believe in is a quality reflective ofa strong, personable leader. Stories not onlyprovide an emotional framework that help peopleremember what you said, but they also give you aplatform to tie emotional sentiment into yourbusiness model. This creative quality also allowsleaders to connect with people internally, alongwith applying a face to a product in the market.
Do your homework
Preparing for a meeting or a conference is thebest way to both showcase your knowledgeand most effectively utilize everyone’s time inthe room. Basically, if you want people to takeyou seriously, it is important to do research inorder to better understand a new markettrend or the latest tactic on Twitter to drivetraffic to your company’s site.
A recent study showed that Americans attend 11million meetings every day, and unproductivemeetings cost the US economy $37 billion everyyear. Regardless of the meeting’s nature, youneed to be as informed as possible with the topicat hand. Supporting this knowledge with stats,data, and asking yourself how to improve willprepare you for any questions people may ask.
Stay informed
The main takeaway is to do anything andeverything to stay as informed as possible. Sincescience and technology are becomingincreasingly relevant in the business world,keeping up with these industries’ latest trends isabsolutely vital as a leader in the company. Youset the example for other entry level, uppermanagement, and mid‐level positions.
Don’t become arrogant
Balancing confidence and humility is the key tonot become arrogant in the process. Trulyconfident people are not afraid to admit that theyin fact, do not know everything. In other words,leaders who are confident but are not arrogantare willing to essentially learn from others. Infact, the best way to show your confidence isown up to you what you want to learn, need toimprove on, and will ask questions to betterunderstand how to get there.