5 Basic Principles of Social Media Marketing

By Omer Rosenbaum SOCIAL MEDIA MARKETER

5 Basic Principles of SMM• Hybrid Advertising• Organizational Structure• Relationship With Customers• Strategic Planning• Social Media Professionals

Hybrid Advertising

– Social media marketing is not marketing per se. It is also:• Advertising• PR• Costumers service

Organizational Structure

– New vacancy: community manager• Duties• Qualifications• External & Internal Communication

Relationship With Customers

– Customer relation management in social media is changing.• Personalized• Determined by the client• Synchronization

Strategic Planning

–Making sense and order in the social cluster.• Demographic• Platforms• Tools

Social Media Professionals

– Social media marketing is not surfing in social networks.• ROI as the top goal• Agenda Setting• Rules & Ethics

Contact Me

– In order to market Social media you have to be there. • Email: omerosen@gmail.com• Facebook: omer.rosenbaum• Twitter: @omerosen• YouTube: omerosen81• Slideshare: omerosen