4 TRENDS THAT WILL INFLUENCE

SMALL BUSINESSES IN 2015Tips, suggestions, and inspiration from GennGlobal

INTRODUCTION

The beginning of a new year is the best time to look

ahead and prepare for the future—this is especially

true for small business owners.

2015 looks to be a year of many changes, and

small business owners must adapt to these

changes to keep their businesses going.

Next, we will discuss 4 projected trends for 2015

that will influence small businesses around the

world.

“BUY BUTTONS” ON SOCIAL MEDIA

As early as the summer of 2014, social media

websites started experimenting with the option of

adding “buy buttons” to their websites.

A “buy button” is a functionality that allows social media

users to make purchases on another site without having

to leave their social media platform.

The potential for omnipresent one-click purchases

on social media sites would revolutionize the world

of e-commerce.

Business insiders expect this technology to launch

sometime in 2015.

THE VALUE OF MILLENNIALS

Millennials, referring to the people born roughly

between the years of 1981 and 2000, are a

valuable demographic with a lot of buying power.

Worldwide, millennials have a net worth of roughly

$2.45 trillion dollars.

With so much buying power, millenials as a

demographic cannot be ignored.

Therefore, it is crucial to include - if not exclusively

cater to - millennials in your marketing strategy.

OPTIMISTIC SMALL BUSINESS OWNERS

Small business owners are largely optimistic about

2015.

Why is there optimism for this year specifically?

According to a CAN Capital Small Business Health

Index survey, 40% of small business owners believe

they can grow their businesses in 2015 utilizing new

advertising and marketing opportunities.

It is fair to suggest that some of this optimism

comes from the growing options for advertising and

marketing small businesses are seeing.

One example of a new marketing strategy is the “buy

buttons” we discussed earlier.

ANALYTICS DATA WILL BE A VITAL TOOL

As with many things, having more information available to you allows for smarter decision-making.

This is true for all businesses, and especially important for small businesses, where there is less room for error.

Utilizing analytics data will allow your small business to learn more about its customers’ ecommerce experiences, what demographics you currently cater to most, and much more.

Luckily, there are many big data tools that are very affordable, including Google Analytics, Tranzlogic, and others.