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InCC Sales Academy Go to: www.in-cc.nl/videos How to analyze your message with Jarco Penning

4 tips for effective sales communication

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In this presentation we share our thoughts about a communication model. We take a close as an example scentence to analyze a message between sales representative and customer / prospect. About InCC Trainingen International sales training company InCC offers professionals free inspiration with the sales academy podcast in itunes, YouTube channel videos and blogpost about selling.

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Page 1: 4 tips for effective sales communication

InCC Sales Academy

Go to: www.in-cc.nl/videos

How to analyze your message

with Jarco

Penning

Page 2: 4 tips for effective sales communication

How to analyze your message

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Page 3: 4 tips for effective sales communication

How to analyze your message

The model

An example: closing the deal

Wrap-up

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Page 4: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Sales Rep.

Page 5: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Sales Rep.

Page 6: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

messageSales Rep.

Page 7: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

messageSales Rep.

Page 8: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

messageSales Rep. Prospect

Page 9: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

messageSales Rep. Prospect

Business

Page 10: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

messageSales Rep. Prospect

ExpressiveBusiness

Page 11: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

messageSales Rep. Prospect

Business

Relational

Expressive

Page 12: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

messageSales Rep. Prospect

Business

Relational

Expressive

Appealing

Page 13: 4 tips for effective sales communication

An example 1/2You are at a prospects' company. And you just finished your presentation about the services you sell.

The transfer of enthusiasm took place: your prospect reveals his enthusiasm about the way your services will help him make more money, lower cost or gain market share for example. You assume that the prospect is ready to start the collaboration.

So you want to close the deal.

You close by saying: 'When would you like to start?'"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Page 14: 4 tips for effective sales communication

An example 2/2

Let's analyse this – very important – little scentence

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Page 15: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

messageSales Rep. Prospect

Business

Page 16: 4 tips for effective sales communication

The Business Aspectexample: 'when would you like to start?'

Definition of the Facts

Ready when you are!

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Page 17: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

messageSales Rep. Prospect

Page 18: 4 tips for effective sales communication

The Expressive Aspectexample: 'when would you like to start?'

Gives information about the sales rep. (sender of the message)

You would like to start a collaborationYou would like to plan things aheadYou would like to start now

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Page 19: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

messageSales Rep. Prospect

Page 20: 4 tips for effective sales communication

The Relational Aspectexample: 'when would you like to start?'

Reveals: how the sales rep. thinks about the prospect

He is enthusiastic about my company, our services, my presentation and meHe has the authority & power to sign the contractHe can appreciate result-driven sales reps.

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Page 21: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

messageSales Rep. Prospect

Page 22: 4 tips for effective sales communication

The Appealing Aspectexample: 'when would you like to start?'

Reveals the goal of the sales representative

You want the prospect to sign the contractYou want the prospect to act now

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Page 23: 4 tips for effective sales communication

The Model

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

messageSales Rep. Prospect

Business

AppealingRelational

Expressive

Page 24: 4 tips for effective sales communication

The Model - miscommunication

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Sales Rep.

Page 25: 4 tips for effective sales communication

The Model - miscommunication

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Sales Rep. Prospect

Page 26: 4 tips for effective sales communication

The Model - miscommunication

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Sales Rep. Prospect

Page 27: 4 tips for effective sales communication

The Model - miscommunication

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Sales Rep. Prospect

Talks'Business Aspect'

Hears / Thinks'Expressive Aspect'

Page 28: 4 tips for effective sales communication

The Model - miscommunication

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Sales Rep. Prospect

Talks'Business Aspect'

Hears / Thinks'Expressive Aspect'

Page 29: 4 tips for effective sales communication

The Model - miscommunication

"How to analyze your sales call message" Go to: www.in-cc.nl/videos

Sales Rep. Prospect

Talks'Expressive

Aspect'

Hears / Thinks'Expressive Aspect'

Page 30: 4 tips for effective sales communication

Go to: www.in-cc.nl/videos

InCC Sales Academy

How to analyze your message

with Jarco

Penning

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