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For more information, go to www.alpfasanfrancisco.org
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SAN FRANCISCO CHAPTERBOARD OF DIRECTORS
PresidentJaime BautistaFosters Group
Co Vice PresidentFabian GonzalezKPMG
Co Vice PresidentCristina EscalantePricewaterhouseCoopers
SecretaryJorge RochaPricewaterhouseCoopers
Director at LargeAdriana KeenanCisco Systems, Inc.
Director of EventNadya RiosIcon Estates
Director of MembershipMiguel Angel HinojosaDattani & Company
Director of CommunicationsGabriela BermudezPricewaterhouseCoopers
Director of Student AffairsFrank AyalaAyala Realty & Investments, Inc.
Director of Student AffairsFernando PinedaKPMG
WebmasterJessica Curiel
SILICON VALLEY CHAPTERBOARD OF DIRECTORS
PresidentMaria RojasDeloitte
Vice PresidentGeorge FuentealbaCisco Systems, Inc.
SecretaryOscar EspinozaPricewaterhouseCoopers
TreasurerDavid SteffaAgilent Technologies
Director of EventsSandra AmaranteKPMG
Director of MembershipPrisco MorelosKPMG
WOMEN OF ALPFA COMMITTEE
Event ChairAdriana KeenanCisco Systems, Inc.
Jaime BautistaFosters Group
Cristina EscalantePricewaterhouseCoopers
Sandra AmaranteKPMG
Fabian GonzalezKPMG
Jessica Curiel
Diana HernandezPricewaterhouseCoopers
George FuentealbaCisco Systems, Inc.
Joan Johnsen
Nadya RiosIcon Estates
A MESSAGE FROM THE ALPFA
BAY AREA CHAPTER PRESIDENTS
01 3rd Annual Bay Area Women of ALPFA Summit Performance Is Key, But It Isn’t Everything 02
Bienvenidos!
The ALPFA San Francisco and Silicon Valley boards would like to welcome you to the first joint Women
of ALPFA (WOA) event. In the last couple of years we have enjoyed two great WOA celebrations,
but this year marks the first time the two Bay Area chapters have joined efforts to put together what
should be our best WOA event yet. Thank you all for coming; we are sure you will enjoy the event.
For those of you who are new to our organization, here’s a little background. ALPFA was established
in 1972 to meet the needs of the growing ranks of Latino professionals in the areas of finance and
accounting. What began as a small group has grown nationally to 36 Chapters with close to 9,000
members. In the Bay Area we have more than 400 members and growing rapidly: +33% over the
last year! This has been the result not only of the hard work of your board members and the backing
of our corporate sponsors but also the support of our membership, a support that is clearly shown
today in the form of a full room!
Our topic for today is “Performance is Key But it Isn’t Everything: Discovering Your Unrealized As-
sets.” As you will see throughout the discussion, our panelists are a clear example of the type of
qualities and experiences that are extremely helpful in attaining success in the professional world.
High performance is a must-have but it is not the only ingredient required for a successful career.
Special thanks go to our panelists and mistress of ceremony as well as all the committee members
and volunteers who put so much effort into making the 2009 Women of ALPFA event a success. Same
goes for all the support our local corporate sponsors have given; without their commitment we would
not have these type of events. On that note, a very big and special thank you to Prudential as their
WOA sponsorship at the National and Local level has made this afternoon a reality. Let’s begin!
Jaime Bautista Maria RojasPresident President
ALPFA San Francisco ALPFA Silicon Valley
OUR VISIONTo inspire and develop Latina business leaders to break barriers, achieve life and career as-
pirations and celebrate their unique Latin culture.
OUR MISSIONTo develop Latina business leaders by providing Best in Class educational programs and creating
opportunities for them to demonstrate leadership, network and influence others.
ABOUT THE WOMEN OF ALPFAThe Women of ALPFA program was launched nationally in 2002 with the purpose of cre-
ating opportunities and empowerment for professional Latinas through leadership skills,
training, mentoring and career advancement.
The Women of ALPFA program has a significant role at the Annual Convention and involves
a day-long program that includes panel discussions, workshops focused on women issues,
networking receptions, a student scholarship award, a Women of ALPFA award, and partic-
ipation of renowned female leaders in business, law, government and the community.
Through its diverse approach in addressing women initiatives, the Women of ALPFA pro-
gram also creates a forum for discussion on overcoming cultural and gender-based barriers.
The interest in the program has expanded beyond the national level leading to execution
of the program at the chapter level with a vision to have a formal program developed within
each ALPFA chapter. For more information on the San Francisco or Silicon Valley Chapters,
visit: www.alpfasanfrancisco.com or www.alpfasiliconvalley.com
ABO
UT
TH
E W
OM
EN
OF
ALPFA
In Association with
EV
EN
T S
PO
NSO
RS
Gold
Silver
Bronze
Lead
03 3rd Annual Bay Area Women of ALPFA Summit Performance Is Key, But It Isn’t Everything 04
AG
EN
DA
11:30 AM Welcoming RemarksALPFA Bay Area Presidents
Introduction of ModeratorAdriana Keenan, Director at LargeALPFA San Francisco Chapter
Panel Discussion
ModeratorSandra Patterson, Director of Accounting, North America OperationsThe Clorox Company
PanelistsAna Corrales, Vice President of Operations for the Advanced Planning Team Cisco Systems
Peggy Hammond, Information Technology Audit DirectorWells Fargo Bank
Valerie Houts, First Vice PresidentMerrill Lynch
Laura Martinez, PartnerPricewaterhouseCoopers LLP
Elena Otero, Vice President, International MarketingThe Clorox Company
Presentation of AwardsSandra Amarante, Director of EventsALPFA Silicon Valley Chapter
Closing RemarksALPFA Bay Area Presidents
Performance Is Key,But It Isn’t EverythingDiscovering Your Unrealized Assets
05 3rd Annual Bay Area Women of ALPFA Summit Performance Is Key, But It Isn’t Everything 06
MODERATORSandra Patterson
Director of Accounting, North America Operations
The Clorox Company
Sandra Patterson joined The Clorox Company in 2006. She is currently the
Director of Accounting in charge of North America Operations. In this role
she is the finance process owner for the Build Relationships with Customers and Build Brands
processes where she oversees the accounting, reporting and controls for these areas and she
leads the North America Operations Accounting Group. Sandra has 15+ years of finance and
accounting experience including areas such as: SEC reporting, international accounting, con-
solidations, corporate accounting, budgeting/forecasting, and public accounting which she ob-
tained at companies such as Oracle Corporation, PeopleSoft, Raychem and Arthur Andersen.
Sandra holds a B.A. in Business Administration from San Francisco State University and is a
California C.P.A.
PANELISTSAna Corrales
Vice President of Operations, Advanced Planning Team
Cisco Systems
Ana Corrales is the Vice President of Operations for the Advanced Planning
Team. The organization serves as a key driver in setting the strategy and
business architectural plan for operations company wide, enabling new business models
across Cisco. Before assuming her current role, Ana led the Quote-to-Cash team in Cus-
tomer Service & Support Operations. The team is responsible for transforming the customer
purchasing experience end to end.
Ana has held several key leadership positions within Cisco, including Director of Finance and
Manufacturing Plant Director. A native of Costa Rica, Ana earned her Master's in Engineering
from Stanford University.
Peggy Hammond
Information Technology Audit Director
Wells Fargo Bank
As an Information Technology (IT) Audit Director for Wells Fargo, Peggy is
responsible for assessing technology risk across the enterprise to ensure
adequate audit coverage as well as providing oversight and support for Wells
Fargo project audits. Peggy started her career with Wells Fargo in 1990 as a teller. Since
then she has audited a variety of technologies deployed throughout the enterprise. She has
managed operational audits and provided data analysis programming support for internal
audit. During the Y2K years and Wells Fargo/Norwest merger years, she was a project man-
ager supporting Wire Transfer Systems. Peggy is a Certified Information Systems Auditor
(CISA) and holds a Bachelor of Science degree in Computer Information Systems from Col-
orado State University.
ABO
UT
TO
DA
Y’S
GU
EST
SABO
UT
TO
DA
Y’S
GU
EST
S
Valerie Houts
First Vice President
Merrill Lynch
In December 2008, On Wall Street named Valerie #11 in its “Top 40 Under
40” list of financial advisors. Valerie joined the Venture Services Group at
Roberson Stephens in 1999 and brings over 15 years experience in re-
stricted stock strategy & trading to the team. At Merrill Lynch she concentrates on equity
distributions and overseas the operational aspects of the team including account procedures
and regulatory matters. Before joining Robertson, she spent six years at Montgomery Se-
curities in the Private Client Department handling restricted stock transactions, diversifica-
tion & hedging strategies, and comprehensive asset management for wealthy individuals and
foundations. In 1992, she studied economic public policy in Washington, D.C. under then-
California Congressman Christopher Cox, recent Chairman of the Securities and Exchange
Commission. Valerie received her BA in Economics from the University of California at Irvine
and her MBA from the Haas School of Business at the University of California at Berkeley.
Laura Martinez
Partner
PricewaterhouseCoopers LLP
Laura has 19 years of experience with PricewaterhouseCoopers specializing
in serving investment companies, investment partnerships, hedge funds, and
investment advisors. Laura also serves as an industry controls specialist
and dedicates time to internal controls, enterprise risk management and internal audit related
projects. She has led the execution and reporting of numerous engagements to many of the
industry's largest and most prestigious investment management firms. Laura is a frequent
instructor in PwC’s training programs for investment management professionals. She is also
the Partner Champion for PwC's Audit recruiting efforts at UC Berkeley and is the Partner
in charge of recruiting for our San Francisco Audit practice. Laura has a Bachelor of Science
Degree in Business Administration from the University of California at Berkeley and holds
CPA licenses in California and Missouri.
Elena Otero
Vice President, International Marketing
The Clorox Company
Elena Otero joined The Clorox Company (Clorox) in 2002 and currently
serves as the V.P. of International Marketing. In addition to successfully grow-
ing the Clorox market share in Latin America, Elena was instrumental in
leading the rollout of Clorox's women's employee resource group, SHOW (Support, Heart
& Opportunity for Women) across the International division. Prior to her current role at
Clorox, Elena served as the General Manager for Clorox Puerto Rico, Caribbean and the
Dominican Republic and prior to that as General Manager of Clorox Venezuela/Colombia.
Prior to joining Clorox, Elena spent 12 years with Procter & Gamble. Elena holds bachelor’s
and master’s degrees in electrical engineering from Boston University. She also obtained a
master’s degree in business administration from the Institute of Advanced Management Stud-
ies in Caracas, Venezuela.
07 3rd Annual Bay Area Women of ALPFA Summit Performance Is Key, But It Isn’t Everything 08
The
ALPFA San Francisco &
Silicon Valley Chapters
would like to thank
for supporting the Bay Area
Women of ALPFA Summit and
helping to inspire Latino leaders.
The
ALPFA San Francisco &
Silicon Valley Chapters
would like to thank the
Committee Members
Your dedication to empower
Latinas is greatly appreciated!
In Association with
09 3rd Annual Bay Area Women of ALPFA Summit Performance Is Key, But It Isn’t Everything 10
The Prudential Insurance Company of America and ALPFA are separate entities.