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Hutch says, "Product management is the most interesting and dynamic work you'll find in companies, drawing on multiple disciplines and affected by many emerging market trends. Using Twitter to bring people together to cover the issues and trends is a great way to open up the discussion. I look forward to engaging with the Global Product Management Talk community."
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_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com
Sponsor us http://bit.ly/gF0Tt3 Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
Transcript from March 5, 2012: Global Product Management Talk
Hutch Carpenter, VP Product at Spigit, @bch3
Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
Hutch Carpenter, Vice President of Product for Spigit, spoke at the weekly Global Product Management Talk on Twitter Monday, March 5, 2012 using the hashtag #ProdMgmtTalk. Each week, The Global Product Management Talk is a real time event featuring an expert guest speaker who asks questions of the participants on Twitter in a Socratic discussion, with a simultaneous audio discussion broadcast over BlogTalkRadio. The transcript of Tweets and podcast are available for on-demand consumption on the web and mobile devices.
INTRO Two factors are driving an interest in expanding the process of innovation beyond R&D, product and strategy inside companies. First, we're seeing a general move, inside organizations and out in the streets, toward broader participation in decisions. Second, studies are confirming the value of diverse inputs in the innovation process. This talk discusses ways to address these emerging opportunities.
Podcast: http://bit.ly/ABeDc1 Links: http://bit.ly/yFiaKW
ABOUT HUTCH CARPENTER Hutch Carpenter is Vice President of Product for Spigit, working on blending the crowd with traditional evaluations to get the best ideas funded. Previously, he worked in social software and has more than 7 years experience in the enterprise software market. Prior to becoming a product manager, he transitioned from being a banker. Hutch earned his MBA from the University of Virginia.
This week is sponsored by the AIPMM, The Association of International Product Marketing and Management (AIPMM) http://www.aipmm.com QUESTIONS FOR DISCUSSION Please introduce yourself, where you're tweeting from & your involvement with #prodmgmt
Q1. What is the "customer job" (Clay Christensen sense) that needs to be filled by innovation management software? Q2. Which employees are "right" for participating in the innovation process?
Hutch says, "Product management is the most interesting and dynamic work you'll find in companies, drawing on multiple disciplines and affected by many emerging market trends. Using Twitter to bring people together to cover the issues and trends is a great way to open up the discussion. I look forward to engaging with the Global Product Management Talk community."
_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com
Sponsor us http://bit.ly/gF0Tt3 Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
Transcript from March 5, 2012: Global Product Management Talk
Hutch Carpenter, VP Product at Spigit, @bch3
Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
Q3. How do you find high potential ideas from a high volumes of them? Q4. What are some models for engaging employees in a process that falls outside their "day jobs"? Q5. Isn't this a popularity contest for ideas, and what company would operate that way? Q6. What does it mean to "evaluate" an idea? Q7. How to say 'no' to an idea, and not discourage future participation? Q8. What are some best practices for running an employee innovation program? Q9. What about expanding beyond employees, and bringing customers directly into the innovation process? Q10. Where does a crowdsourced innovation management platform fit within the enterprise software ecosystem?
TWEET CHRONOLOGY Join Global Product Management Talk! http://linkd.in/jRmwRx Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf Can't participate on Twitter? Listen to the podcast! Follow Us on BlogTalkRadio http://t.co/rgVn1HbN Put it on your calendar! #prodmgmt Speaker Schedule (through April!) http://t.co/xJ9kLkSb
What is the Global Product Management Talk? http://t.co/WxgIN6Oz
When is the best time/day for you to participate on Twitter? http://t.co/Wzt7Lb96
ProdMgmtTalk Thank you to @AIPMM for sponsoring today's#ProdMgmtTalk Check out 3/16 webinar: http://t.co/7P1mFoD9#prodmgmttalk #prodmgmt ProdMgmtTalk Join #ProdMgmtTalk on #innovation Never participated in a twitter chat? FAQs http://t.co/AuZ0fHg1#prodmgmt -2:41 PM Mar 5th, 2012 ProdMgmtTalk Today on #Innovation: Learn How to participate in Socratic Twitter Talk via Global #ProdMgmtTalkhttp://t.co/EBe91eUW #prodmgmt -2:41 PM Mar 5th, 2012 ProdMgmtTalk Can't participate on Twitter? Listen to the podcast! Follow Us on BlogTalkRadio! http://t.co/rgVn1HbN#prodmgmttalk #prodmgmt -2:41 PM Mar 5th, 2012 ProdMgmtTalk Put #ProdMgmtTalk on your calendar!#prodmgmt Speaker Schedule (through May!)http://t.co/xJ9kLkSb -2:41 PM Mar 5th, 2012 ProdMgmtTalk What is the Global Product Management Talk?http://t.co/WxgIN6Oz #prodmgmttalk #prodmgmt #twitter#chat -2:41 PM Mar 5th, 2012 bhc3 OK, almost time...at 3 pm Pacific, I'll be on the#prodmgmttalk radio show, talking "Expanding the Innovation Pie" http://t.co/nAlnaBH5 -2:48 PM Mar 5th, 2012 pamroes RT @compellingmktr: Thanks @ProdMgmtTalk for the RT - cu online soon for #prodmgmttalk for "Expanding the Innovation Pie" http://t.co/48o1YM8z -2:49 PM Mar 5th, 2012
_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com
Sponsor us http://bit.ly/gF0Tt3 Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
Transcript from March 5, 2012: Global Product Management Talk
Hutch Carpenter, VP Product at Spigit, @bch3
Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
ProdMgmtTalk Welcome @pamroes @Jabaldaia #prodmgmttalk-2:55 PM Mar 5th, 2012 PGopalan very excited to be on the tweetchat today with@cindyfsolomon @bhc3 for "Expanding the Innovation Pie"http://t.co/y97hwvp7 #prodmgmttalk -2:56 PM Mar 5th, 2012 cindyfsolomon RT @Jabaldaia: RT @cindyfsolomon: @Jabaldaia<1 hr #ProdMgmtTalk @bhc3 of @Spigit w @PGopalan Expndng#Innovation http://t.co/byscN0Sp http://t.co/ALbT4THe -2:57 PM Mar 5th, 2012 cindyfsolomon RT @bhc3: OK, almost time...at 3 pm Pacific, I'll be on the #prodmgmttalk radio show, talking "Expanding the Innovation Pie" http://t.co/nAlnaBH5 -2:57 PM Mar 5th, 2012 ProdMgmtTalk Welcome our speaker @bhc3 and our co-host@PGopalan for today's talk resources: http://t.co/4pYsWl4V#prodmgmttalk -2:59 PM Mar 5th, 2012 ProdMgmtTalk Welcome to #ProdMgmtTalk! Please introduce yourself, where you're tweeting from & your involvement with#prodmgmt -3:01 PM Mar 5th, 2012 ProdMgmtTalk Intro to our speaker, Hutch Carpenter @bhc3 VP Product @Spigit blends crowd w/traditional evaluations to get best ideas funded #prodmgmttalk -3:01 PM Mar 5th, 2012 ProdMgmtTalk Welcome today's co-host Prabhakar Gopalan@PGopalan strategy consultant based in Austin, Texas & corporate strategist at Dell #prodmgmttalk -3:01 PM Mar 5th, 2012 ProdMgmtTalk Intro co-host Prabhakar Gopalan @PGopalanfounded Whole Mind Consulting innovation driven management consulting firm #prodmgmttalk #prodmgmt -3:01 PM Mar 5th, 2012 ErikaLAndersen Hi all...Erika checking in from Salt Lake City into #prodmgmttalk -3:05 PM Mar 5th, 2012
ProdMgmtTalk Q1. What is the "customer job" (Clay Christensen sense) that needs to be filled by innovation management software? #prodmgmttalk -3:05 PM Mar 5th, 2012
ProdMgmtTalk Our format – we’ll post questions one at a time with Q1, Q2, Q3 Please answer using A1, A2, A3#prodmgmttalk #prodmgmt -3:06 PM Mar 5th, 2012
ProdMgmtTalk Welcome! @ErikaLAndersen: Hi all...Erika checking in from Salt Lake City into #prodmgmttalk -3:06 PM
Mar 5th, 2012
lmckeogh Managing to check out #prodmgmttalk & @bhc3. It's been a while, glad to be back. #prodmgmttalk -3:07 PM
Mar 5th, 2012
ProdMgmtTalk @bch3 answers Part1: When seek #innovationsstreamlinng ops & cust engagement want to leverage full cognitive diversity of org #prodmgmttalk -3:07 PM Mar 5th, 2012
compellingmktr Customers buy products to get a job done.#prodmgmttalk -3:08 PM Mar 5th, 2012
ProdMgmtTalk Welcome Larry @lmckeogh and Tom Evans@compellingmktr! #prodmgmttalk -3:08 PM Mar 5th, 2012
ProdMgmtTalk RT @compellingmktr: Customers buy products to get a job done. #prodmgmttalk -3:08 PM Mar 5th, 2012
bhc3 Links to information about jobs-to-be-done:http://t.co/3Mlz4ZdV #jtbd #prodmgmttalk -3:08 PM Mar 5th, 2012
_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com
Sponsor us http://bit.ly/gF0Tt3 Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
Transcript from March 5, 2012: Global Product Management Talk
Hutch Carpenter, VP Product at Spigit, @bch3
Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon RT @bhc3: Links to information about jobs-to-be-done: http://t.co/3Mlz4ZdV #jtbd #prodmgmttalk -3:09
PM Mar 5th, 2012
ErikaLAndersen RT @compellingmktr: Customers buy products to get a job done. #prodmgmttalk -3:09 PM Mar 5th, 2012
ProdMgmtTalk @PGopalan says "Job to be done is betw cust & end result - many ways to get job done" #prodmgmttalk -3:09 PM Mar 5th, 2012
SpigitProduct RT @bhc3: Links to information about jobs-to-be-done: http://t.co/3Mlz4ZdV #jtbd #prodmgmttalk -3:09 PM
Mar 5th, 2012
ProdMgmtTalk @bhc3 responds to @PGopalan - customers know better than any1 else what is the job to be done - need to prioritize to solve #prodmgmttalk -3:10 PM Mar 5th, 2012
ProdMgmtTalk Welcome @SpigitProduct ! #prodmgmttalk -3:10 PM Mar 5th, 2012
ProdMgmtTalk @bhc3 says Rewired Group & Strategen group doing a lot of work on this: frameworks to articulate what are customer needs #prodmgmttalk -3:11 PM Mar 5th, 2012
ErikaLAndersen RT @ProdMgmtTalk: @bhc3 - customers know better than any1 else what is the job to be done - need to prioritize to solve #prodmgmttalk -3:11 PM Mar 5th, 2012
johnpeltier Joined in and listening from Atlanta! #prodmgmttalk-3:11 PM Mar 5th, 2012
cindyfsolomon RT @johnpeltier: Joined in and listening from Atlanta! #prodmgmttalk -3:11 PM Mar 5th, 2012
ProdMgmtTalk Welcome @johnpeltier listening from Atlanta!#prodmgmttalk -3:11 PM Mar 5th, 2012
ProdMgmtTalk Listen in now at http://t.co/lIT8Wugt#innovation w/ @bhc3 and @PGopalan #prodmgmt#prodmgmttalk -
3:12 PM Mar 5th, 2012
ProdMgmtTalk Innovation Software relies on both crowdsourcing & social - @Spigit @Jive @Yammer @IBMconnections @Sharepoint2010 #prodmgmttalk -3:13 PM Mar 5th, 2012
ProdMgmtTalk @bhc3 ideas get stuck at dept level in email, conversations, reports - this opens all levels up to tap & grow #prodmgmttalk -3:13 PM Mar 5th, 2012
lmckeogh Christensen talks about the jobs to be done using technology matched to a market. New innovation software expands approach #prodmgmttalk -3:13 PM Mar 5th, 2012
ProdMgmtTalk From @PGopalan collection of Innovation Software Platforms available http://t.co/uHUxAiPv #innovation #prodmgmt #prodmgmttalk -3:14 PM Mar 5th, 2012
ProdMgmtTalk @PGopalan says people want to innovate - what better way than to use a tool developed for this purpose! #prodmgmttalk -3:14 PM Mar 5th, 2012
ProdMgmtTalk RT @lmckeogh: Christensen talks about jobs to be done using tech matched to a market. New innovation software expands approach #prodmgmttalk -3:14 PM Mar 5th, 2012
ProdMgmtTalk @bhc3 important to know if other people share concerns- imp. to get culture correct - social is common platform prev missing #prodmgmttalk -3:15 PM Mar 5th, 2012
_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com
Sponsor us http://bit.ly/gF0Tt3 Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
Transcript from March 5, 2012: Global Product Management Talk
Hutch Carpenter, VP Product at Spigit, @bch3
Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
lmckeogh Innovation management head across the entire value chain. Take a look at new opportunities via partners, crowds, peers, & open #prodmgmttalk -3:16 PM Mar 5th, 2012
ProdMgmtTalk Over last decade, transform on expectations of software & capability - it enables - it doesn't solve problem#prodmgmttalk -3:16 PM Mar 5th, 2012
compellingmktr At a SaaS conference, one topic was the importance of Community Management. How does this relate to Innovation Management? #prodmgmttalk -3:16 PM Mar 5th, 2012
ProdMgmtTalk RT @compellingmktr: At a SaaS conference, 1 topic was import of Community Management How does this relate to Innovation Mgmt? #prodmgmttalk -3:17 PM Mar 5th, 2012
rewiredinc RT @cindyfsolomon: RT @bhc3: Links to information about jobs-to-be-done: http://t.co/fxqYPljk #jtbd #prodmgmttalk -3:18 PM Mar 5th, 2012
lmckeogh Innovation mgmt sw is the facilitator for the variety of players that can contribute to new ideas #prodmgmttalk -3:18 PM Mar 5th, 2012
chriscbs RT @SpigitProduct: RT @bhc3: Links to information about jobs-to-be-done: http://t.co/Jb8qhrxI #jtbd #prodmgmttalk -3:18 PM Mar 5th, 2012
cindyfsolomon RT @rewiredinc: RT @cindyfsolomon: RT @bhc3: Links to information about jobs-to-be-done: http://t.co/fxqYPljk #jtbd #prodmgmttalk -3:18 PM Mar 5th, 2012
ProdMgmtTalk @compellingmktr Great question! @bhc3 says every1 can participate in innovation mgmt - not about edu level - dif points view #prodmgmttalk -3:19 PM Mar 5th, 2012
ProdMgmtTalk Welcome @chriscbs @rewiredinc ! Today's resources: http://t.co/4pYsWl4V #prodmgmttalk -3:19 PM Mar
5th, 2012
lmckeogh "Crispy edge" and "Crispification" two similar terms heard in different areas/contexts. New buzz word? Stay tuned...#prodmgmttalk -3:20 PM Mar 5th, 2012
ProdMgmtTalk @PGopalan says why not democratize the innovation process itself? crowd, globalization, etc. enables this - any1 contributes #prodmgmttalk -3:20 PM Mar 5th, 2012
bhc3 @lmckeogh ;-) #prodmgmttalk -3:21 PM Mar 5th, 2012
ProdMgmtTalk @PGopalan says this is making the decision process more transparent for evry1 to add value#prodmgmttalk -3:21 PM Mar 5th, 2012
ProdMgmtTalk Creators, thinkers, getting work done, value add@PGopalan #prodmgmttalk -3:22 PM Mar 5th, 2012
lmckeogh Participants in innovation is a 2x2 matrix btwn the user & company on X-Y access w/ variety of interactions C2C, B2C, B2B, C2B #prodmgmttalk -3:23 PM Mar 5th, 2012
ProdMgmtTalk Discussing "isn't crowdsourcing a popularity contest?" @bhc3 idea struck nerve w/front line employees deserves attention #prodmgmttalk -3:23 PM Mar 5th, 2012
ProdMgmtTalk RT @lmckeogh: Participants in innovation is 2x2 matrix btwn user & co on X-Y access w/ variety interactions C2C, B2C, B2B, C2B #prodmgmttalk -3:24 PM Mar 5th, 2012
_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com
Sponsor us http://bit.ly/gF0Tt3 Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
Transcript from March 5, 2012: Global Product Management Talk
Hutch Carpenter, VP Product at Spigit, @bch3
Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
ProdMgmtTalk @bhc3 today so much more engagement, dynamic, iteration w/social than before - not popularity - about valued ideas #prodmgmttalk -3:24 PM Mar 5th, 2012
OlafKowalik RT @bhc3: Links to information about jobs-to-be-done: http://t.co/3Mlz4ZdV #jtbd #prodmgmttalk -3:25 PM
Mar 5th, 2012
lmckeogh Social platform facilitates the ecosystem to innovate. Ideas still need to come from somewhere. Social by itself not the end #prodmgmttalk -3:26 PM Mar 5th, 2012
ProdMgmtTalk Welcome @OlafKowalik from Portland(ia!)#prodmgmttalk -3:27 PM Mar 5th, 2012
ProdMgmtTalk @bch3 expects that long term will grow bigger - recalling @Dell podcast - easier to learn w/internal employees than customers #prodmgmttalk -3:27 PM Mar 5th, 2012
ProdMgmtTalk We've been speaking to Q2. Which employees are "right" for participating in the innovation process?#prodmgmttalk -3:28 PM Mar 5th, 2012
ProdMgmtTalk Next: Q3. How do you find high potential ideas from a high volumes of them? #prodmgmttalk -3:28 PM Mar
5th, 2012
ProdMgmtTalk We're broadcasting live on the air! Listen in now at http://t.co/lIT8Wugt. #BlogTalkRadio #prodmgmttalk -3:29 PM Mar 5th, 2012
ProdMgmtTalk @bch3 asked @PGopalan "how do you filter these ideas?" he says - look at purpose of org to filter/match intention #prodmgmttalk -3:30 PM Mar 5th, 2012
bhc3 Fisher Price is sourcing ideas from customershttp://t.co/v0KLBqko #prodmgmttalk -3:30 PM Mar 5th, 2012
ProdMgmtTalk @PGopalan says consider inherent talent & ability to execute on ideas in order to proceed #prodmgmttalk-3:30 PM Mar 5th, 2012
MarkTamis RT @bhc3: Fisher Price is sourcing ideas from customers http://t.co/v0KLBqko #prodmgmttalk -3:30 PM Mar
5th, 2012
lmckeogh High pot. ideas get created & recognized by peers. If you don't fully understand the concept, cannot appreciate its expression #prodmgmttalk -3:31 PM Mar 5th, 2012
ProdMgmtTalk Welcome @MarkTamis from France! Bonjour!#prodmgmttalk -3:32 PM Mar 5th, 2012
nickdemartino RT @bhc3: Fisher Price is sourcing ideas from customers http://t.co/v0KLBqko #prodmgmttalk -3:32 PM
Mar 5th, 2012
ProdMgmtTalk RT @lmckeogh: High pot: ideas get created & recognized by peers If you dont fully understnd concept cant appreciate expression #prodmgmttalk -3:33 PM Mar 5th, 2012
ProdMgmtTalk Yes! says @PGopalan to @lmckeogh point re: High potential ideas #prodmgmttalk -3:33 PM Mar 5th, 2012
ProdMgmtTalk Welcome @nickdemartino #prodmgmttalk -3:33 PM Mar 5th, 2012 lmckeogh Revolutionary part is not RT @bhc3: Fisher Price is sourcing ideas from customers - its the enabling conversation#prodmgmttalk -3:34 PM Mar 5th, 2012
_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com
Sponsor us http://bit.ly/gF0Tt3 Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
Transcript from March 5, 2012: Global Product Management Talk
Hutch Carpenter, VP Product at Spigit, @bch3
Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
ProdMgmtTalk @bhc3 says @Spigit #custserv people are on top of it - their feedback may be buried in CRM instead of innovation view #prodmgmttalk -3:36 PM Mar 5th, 2012 lmckeogh Yes, you've heard it hear first. Crispy is new popular buzz word. Use it today! #prodmgmttalk -3:36 PM Mar 5th, 2012 ProdMgmtTalk Edit: @Spigit its #community managers who get this feedback #prodmgmttalk -3:36 PM Mar 5th, 2012 ProdMgmtTalk Q4. What are some models for engaging employees in a process that falls outside their "day jobs"?#prodmgmttalk -3:37 PM Mar 5th, 2012 ProdMgmtTalk A4 Modern innovation mgmt has community mgmt built into it #prodmgmttalk -3:37 PM Mar 5th, 2012 ProdMgmtTalk A4 Intrinsic motivation - people who feel pain points want to contribute. Credentials - contributing reflects well on employee #prodmgmttalk -3:38 PM Mar 5th, 2012 saeedwkhan @ProdMgmtTalk A4 -- Ask them for input in structured ways and engage them like one would a customer or prospect. #prodmgmttalk -3:38 PM Mar 5th, 2012 ProdMgmtTalk Tie performance perks to participation in innovation process - not yet common but intriguing results produced! #prodmgmttalk -3:39 PM Mar 5th, 2012 ProdMgmtTalk Welcome @saeedwkhan ! #prodmgmttalk -3:39 PM Mar 5th, 2012 saeedwkhan @ProdMgmtTalk A4 Don't waste their time by asking for input and then ignoring it. Kills any incentive to contribute. #prodmgmttalk -3:40 PM Mar 5th, 2012 ProdMgmtTalk @jasonlittle Move to a 4 day work week and give employees 1 day per week to do whatever they wanthttp://t.co/pnGSciie #prodmgmttalk -3:40 PM Mar 5th, 2012 ProdMgmtTalk A4 Creating methods of engagement to encourage participation- gamification, rewards, leaderboards, competition #prodmgmttalk -3:41 PM Mar 5th, 2012 lmckeogh Caution around tying perks to participation in innovation prgm. Look for more of the intrinsic to create quality vs. quantity #prodmgmttalk -3:41 PM Mar 5th, 2012 ProdMgmtTalk @PGopalan says A4 employees should have time off from jobs to be innovative (like at Google) #prodmgmttalk -3:42 PM Mar 5th, 2012 saeedwkhan @prodmgmttalk A4 - Also, companies MUST get employee input w/ an open mind, & not w/ an agenda. Seen that too many times. #prodmgmttalk -3:43 PM Mar 5th, 2012 ProdMgmtTalk @PGopalan is suggesting 5 day vacations to immerse in other industries/ learning/ creativity/ Astrophysics to cross polinate #prodmgmttalk -3:43 PM Mar 5th, 2012 lmckeogh Innovation time sounds good in theory. Reality coming to light is hard to carve out. Used to makeup day-to-day needs, #2bad #prodmgmttalk -3:44 PM Mar 5th, 2012
_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com
Sponsor us http://bit.ly/gF0Tt3 Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
Transcript from March 5, 2012: Global Product Management Talk
Hutch Carpenter, VP Product at Spigit, @bch3
Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
TimWhitworth RT @bhc3: Fisher Price is sourcing ideas from customers http://t.co/v0KLBqko #prodmgmttalk -3:44 PM
Mar 5th, 2012
ProdMgmtTalk RT @lmckeogh Innovation time theoreticaly good Reality coming 2 light is hard to carve out. Used to makeup day/day needs #2bad #prodmgmttalk -3:45 PM Mar 5th, 2012
saeedwkhan @Pgopalan -- It can be "vacation" -- if so, who'd want to work? Need to position the time as education or research etc. #prodmgmttalk -3:45 PM Mar 5th, 2012
ProdMgmtTalk Welcome @TimWhitworth from Leeds, England !#prodmgmttalk -3:45 PM Mar 5th, 2012
saeedwkhan @pgopalan -- shd've said "it CAN'T be vacation".#prodmgmttalk -3:46 PM Mar 5th, 2012
ProdMgmtTalk Yes - got your point! @saeedwkhan#prodmgmttalk -3:46 PM Mar 5th, 2012
ProdMgmtTalk We spoke to this earlier: Q5. Isn't this a popularity contest for ideas, and what company would operate that way? #prodmgmttalk -3:47 PM Mar 5th, 2012
ProdMgmtTalk Future is about freedom of employees -@PGopalan says larger picture view of these issues#prodmgmttalk -3:48 PM Mar 5th, 2012
ProdMgmtTalk Q7. How to say 'no' to an idea, and not discourage future participation? #prodmgmttalk -3:48 PM Mar 5th,
2012
lmckeogh Talking about intrinsic motivation @PGopalan. Employees engaged in such innovation need little 2 motivate them outside of norm #prodmgmttalk -3:49 PM Mar 5th, 2012
saeedwkhan @ProdMgmtTalk A5 The answers U get from crowdsourcing depend on the Qs you ask. Ask the right Qs to get good responses. #prodmgmttalk -3:49 PM Mar 5th, 2012
ProdMgmtTalk A7: When you need to say NO to an idea - they come from some pain point - walk in shoes to understand why suggested #prodmgmttalk -3:49 PM Mar 5th, 2012
ProdMgmtTalk RT @lmckeogh: Talking about intrinsic motivation @PGopalan. Employees engaged require little motivatatn outside norm #prodmgmttalk -3:50 PM Mar 5th, 2012
lmckeogh RT @saeedwkhan: A5 The answers U get from crowdsourcing depend on the Qs you ask. Ask the right Qs to get good responses. #prodmgmttalk -3:50 PM Mar 5th, 2012
saeedwkhan @ProdMgmtTalk A7 -- define clear criteria up front to use as gauge of value of idea and subsequent opportunity.#prodmgmttalk -3:50 PM Mar 5th, 2012
ProdMgmtTalk RT @saeedwkhan A5 Answers U get from crowdsourcing depend on the Qs you ask. Ask the right Qs to get good responses! #prodmgmttalk -3:50 PM Mar 5th, 2012
ProdMgmtTalk RT @saeedwkhan: @ProdMgmtTalk A7 - define clear criteria up front to use as gauge of value of idea and subsequent opportunity. #prodmgmttalk -3:51 PM Mar 5th, 2012
ProdMgmtTalk Intersections betw interests/ideas/pain points are compelling - encourage collaboration, ask quests re: idea & others' ideas #prodmgmttalk -3:51 PM Mar 5th, 2012
ProdMgmtTalk 1. Find usefulness in idea 2. describe why not 3. engage w/others ideas #prodmgmttalk -3:52 PM Mar 5th,
2012
_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com
Sponsor us http://bit.ly/gF0Tt3 Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
Transcript from March 5, 2012: Global Product Management Talk
Hutch Carpenter, VP Product at Spigit, @bch3
Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
ProdMgmtTalk @saeedwkhan Yes! Brings us to Q8. What are some best practices for running an employee innovation program? #prodmgmttalk -3:52 PM Mar 5th, 2012
ProdMgmtTalk Must have clear sense of outcome & focus, says@bhc3 attuned to a CRM or ERP like system - moving twrds challenge approach #prodmgmttalk -3:53 PM Mar 5th, 2012
saeedwkhan @ProdMgmtTalk A7 Distinguish ideas from opportunities. It's the opps that can be addressed by ideas that are valuable. #prodmgmttalk -3:53 PM Mar 5th, 2012
ProdMgmtTalk Companies want specific things done - new mrkts, logistics issues, cost cutting - focus helps turn it into event... #prodmgmttalk -3:54 PM Mar 5th, 2012
ProdMgmtTalk Focus challenge helps access 15K thoughts/day - teases ideas out. Marketing - must mrkt campaign internally -#prodmgmttalk -3:54 PM Mar 5th, 2012
PGopalan RT @ProdMgmtTalk A7 Distinguish ideas from opportunities. Its the opps that can be addressed by ideas that are valuable. #prodmgmttalk -3:55 PM Mar 5th, 2012
saeedwkhan @ProdMgmtTalk A4 Employee Innovation Program must be ongoing process, not "annual submit your ideas" event. #prodmgmttalk -3:55 PM Mar 5th, 2012
ProdMgmtTalk Clearly defined outcomes - criteria, how to process, internal communications! #prodmgmttalk -3:55 PM Mar
5th, 2012
saeedwkhan @ProdMgmtTalk A8 Employee Innovation Program must be ongoing process, not "annual submit your ideas" event. #prodmgmttalk -3:56 PM Mar 5th, 2012
ProdMgmtTalk Yes! RT @saeedwkhan A4 Employee Innovation Program must be ongoing process, not "annual submit your ideas" event. #prodmgmttalk -3:57 PM Mar 5th, 2012
lmckeogh Need innovation champion and exec visibility for success #prodmgmttalk -3:57 PM Mar 5th, 2012
ProdMgmtTalk Thank you Hutch @bhc3 who spoke very fast! And Prabhakar @PGopalan for excellent remarks!#prodmgmttalk -3:58 PM Mar 5th, 2012
ProdMgmtTalk Innovation management realm is a great place to be! Please come back to finish answering Qs! @bhc3@PGopalan #prodmgmttalk -3:59 PM Mar 5th, 2012 ProdMgmtTalk Thank you for tweeting! @bhc3 @lmckeogh @aipmm @saeedwkhan @jabaldaia @marktamis @nickdemartino @pamroes #prodmgmttalk -4:00 PM Mar 5th, 2012 PGopalan RT @ProdMgmtTalk: Thank you for tweeting! @bhc3 @lmckeogh @aipmm @saeedwkhan @jabaldaia @marktamis@nickdemartino @pamroes #prodmgmttalk -4:01 PM Mar 5th, 2012 lmckeogh Thanks for today @bhc3 & @PGopalan, glad I was able to join in. #prodmgmttalk -4:02 PM Mar 5th, 2012 PGopalan thanks for the tweets @bhc3 @lmckeogh @aipmm @saeedwkhan @jabaldaia @marktamis @nickdemartino@pamroes @ProdMgmtTalk #prodmgmttalk -4:02 PM Mar 5th, 2012
_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com
Sponsor us http://bit.ly/gF0Tt3 Thank you.
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Transcript from March 5, 2012: Global Product Management Talk
Hutch Carpenter, VP Product at Spigit, @bch3
Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
ProdMgmtTalk Our co-host @PGopalan is also the founder of an online task manager app - http://t.co/X57Hx3GI Check it out!#prodmgmttalk -4:02 PM Mar 5th, 2012 ProdMgmtTalk Today's Quicky stats: 165 tweets generated 262,917 impressions, reaching an audience of 29,741#prodmgmttalk -4:03 PM Mar 5th, 2012 PGopalan nice! RT @ProdMgmtTalk: Todays Quicky stats: 165 tweets generated 262,917 impressions, reaching an audience of 29,741 #prodmgmttalk -4:04 PM Mar 5th, 2012 ProdMgmtTalk Appreciate your joining us! @saeedwkhan @bhc3 @erikalandersen @pgopalan @compellingmktr @olafkowalik@nickdemartino #prodmgmttalk -4:04 PM Mar 5th, 2012 ProdMgmtTalk Converse with us #prodmgmttalkhttp://t.co/y07kOGpk Follow Us on BlogTalkRadiohttp://t.co/rgVn1HbN #prodmgmttalk -4:04 PM Mar 5th, 2012 bhc3 And that's a wrap on #prodmgmttalk. Thank you@PGopalan for the conversation, and smart points of view. And thx @cindyfsolomon for hosting. -4:04 PM Mar 5th, 2012 ProdMgmtTalk Like Us on Facebook http://t.co/ppUFX3Kv Join Us on LinkedIn http://t.co/2SwZRb9y #prodmgmttalk -4:05 PM Mar 5th, 2012 ProdMgmtTalk Speaker Schedule http://t.co/xJ9kLkSb Listen on iTunes http://t.co/j02YmpOL #prodmgmttalk -4:05 PM Mar 5th, 2012 ProdMgmtTalk RT @bhc3: And thats a wrap! Thank you@PGopalan for the conversation, smart points of view. And thx@cindyfsolomon for hosting #prodmgmttalk -4:05 PM Mar 5th, 2012 ProdMgmtTalk Download our Android App http://t.co/4owvOjDz Subscribe to our Newsletter http://t.co/3bSifQnj #prodmgmttalk -4:05 PM Mar 5th, 2012 ProdMgmtTalk Read Recaps http://t.co/Vpu05U2Z and our Blog http://t.co/yNqC2Ksu #prodmgmttalk -4:06 PM Mar 5th, 2012 ProdMgmtTalk Today's transcript of tweets will be available in 1/2 hour here: http://t.co/vLdWLQXm #prodmgmttalk -4:06 PM Mar 5th, 2012 ProdMgmtTalk Join us next week for "Creating Passionate Users" w/ @kellyabbott President, Co-Founder, @3ones Inc#prodmgmttalk -4:10 PM Mar 5th, 2012 ProdMgmtTalk Thank you to our sponsor @AIPMM join us as we tweet 3/16 webinar: http://t.co/7P1mFoD9 #prodmgmt#prodmgmttalk -4:11 PM Mar 5th, 2012 ProdMgmtTalk Please sponsor us - share us with your colleagues & help build our broadcast following at http://t.co/rgVn1HbN #prodmgmttalk -4:12 PM Mar 5th, 2012 ProdMgmtTalk 1. Tweets with hashtag have been posted for viewing http://t.co/vLdWLQXm 2. Next is Storify curation of tweets & resources #prodmgmttalk -4:16 PM Mar 5th, 2012
_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com
Sponsor us http://bit.ly/gF0Tt3 Thank you.
@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 11
Transcript from March 5, 2012: Global Product Management Talk
Hutch Carpenter, VP Product at Spigit, @bch3
Expanding the Innovation Pie MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
ProdMgmtTalk Bravo! @pamroes @ErikaLAndersen @lmckeogh@compellingmktr @SpigitProduct @johnpeltier @rewiredinc@chriscbs @OlafKowalik #prodmgmttalk -4:19 PM Mar 5th, 2012
ProdMgmtTalk Excellent! @PGopalan @MarkTamis@nickdemartino @saeedwkhan @TimWhitworth @bhc3 @cindyfsolomon @AIPMM #prodmgmttalk -4:21 PM Mar 5th, 2012
Please visit our sponsor @AIPMM http://www.aipmm.com to find out about the ProdBOK & upcoming webinars! Thank you Hutch Carpenter @bhc3 for SPEAKING today! Thank you Prabhakar Gopalan @PGopalan for co-hosting! Todays stats: 165 tweets generated 262,917 impressions, reaching an audience of 29,741
Join us next week Monday, March 12 for Creating Passionate Users" w/ @kellyabbott President,
Co-Founder, @3ones Follow for Reminders! http://bit.ly/nbw9Yr
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