THE GROVE

By Sharon Heilman

Strengths Weaknesses Opportunitie

s

Threats

Unique musical offerings not available at all other restaurants

Expensive to provide music on a such a regular schedule, not to mention the time needed to schedule events

Catering seems to be new market that is growing and profitable

Restaurants on Bluemond Rd are a constant threat to the customer base

Very fresh and exciting menu offerings

Expensive to maintain inventory of a perishable item

Advertising creatively by volunteering at local events

Older crowd is dying, literally

Many of staff have been with the company for a lengthy period of time

There are many staff members that are currently students, and there very few positions that are available in the company to retain the employees that are seeking a higher education.

Word of mouth is an endless source of referrals, give the best product and service possible

Economy

No benefits/401

SWOT

WWW.GETINTHEGROVE.COM

Fabulous website, it really identifies the company to the public, but what is the company to the employees?

Get into the Grove

What is the Mission of

The Grove,…

do you think your employees are aware of this goal?

What is the vision of

The Grove,… where do you want to be? What is the long term vision? Should there be one?

Leadership

Let’s start marching to the Same Beat of the same drummerStart marching!!!!

Creating Engaged Employees

Weekly meetings (every Friday 15 minutes before shift)

Have a member of staff conduct the meeting

This should occur for 2-3 months◦Discuss new promotions◦Sample soup du jour

After trial period of meetings, ask the staff how they felt the meetings helped/hindered their progress

Organizational PoliciesEveryone received an

informational handout when they were hired…but no one seems to have a copy or even knows what our policies are.

Let’s work on creating brief company policies and job descriptions

Let’s work together to set goals, both individual and for the company

Employee Culture/ PoliciesAre the employees empowered to

make their own decisions?Analysis Paralysis

◦Something as simple as ordering an extra roll…sometimes there is an upcharge, sometimes not

◦Anniversary policy, birthday policy, they need to consistent and in writing!

◦Even the shift managers do not know who is in charge of reducing labor costs per shift…

Decision Making ProcessOperational- Empower the employees to

begin to make decisions are their ownTactical-Cross train more employees,

clearly state what jobs they should be expected to learn, therefore if there is a staffing shortage an employee can be flexible and knowledgeable enough to fill in…

Strategic-catering is a big plus, let’s look into trade shows for weddings and see how to get our name out there

Where to go from HereThe GroveTake the time to develop and publish

a business plan◦Maybe just a one line mission statement,

or a detailed employee handbook◦Weekly meetings in order to involve and

engage employees◦Small incentive plans to create employee

goodwillSmall adjustments can create big

results

The GroveThis is a strong restaurant with great

history in a small town. A few small adjustments to the managerial style can create engaged employees. These engaged employees can help to build on the strong foundation that has already been painstakingly laid out by the dedicated owners. I believe that in just a few short weeks, many of these changes could result in many more years of success.