3 words 4 entrepreneurs

Viay Bhaskar Reddy Dinnepu, Founder CEO, KisanRaja Innovations

1, 2, 3• Perseverance – Perseverance or persistence is the most important quality for any

entrepreneur or leader. You got to do end-to-end, by following up several times, until whatever you thought is in place. Sometimes, on the face of it the work might have been done, but not to the extent that you wanted to. So, you have to keep on persisting until you are happy with the work.

• People – Or, team. Understanding the right requirement and getting the right people in place is the most challenging and important thing. If at all any company has succeeded it’s because of their people. And everything will fall in place if the people are good. People don’t need to have a lot of technical skills, but should have the right attitude and right alignment to the dream. If you can bind to your dream, and they can bind to your dream, that is the second most important thing according to me.

• Innovation – When I say innovation, it’s not about ideas. To make one innovative idea successful, you have got to come up with several innovative ideas around it. Call it marketing innovation, finance innovation, investment, sales, marketing, whatever, you got to keep on innovating every day. So, innovation is the lifeblood for entrepreneurship and leadership. (Story)