3 words 4 entrepreneurs

Clynton Almeida, Chief Information Officer, Redington India Ltd

1, 2, 3• New – Go off the beaten track. Not the standard retailing,

distribution, manufacturing, but something new. I can see many entrepreneurs now going into things like organic farming or starting an organic store.

• Niche – Start a particular niche service which is different than the rest. When you want to start up, think of something that is different, that is niche, and that makes a difference, compared to other combinations.

• Cloud – For startups, cloud can make a big difference. With practically zero capital expenditure, startups can be IT enabled from day one, and put their business on the global map, reaching out across the countries. Despite being small organizations as startups, they can reach out like larger organizations. (Story)