1. Evaluation Anastasija Kuznecova 2. 3) What kind of media institution might distribute your product and why? 3. The two main magazines that I analyzed were distributed by Bauer Media and IPC Media. Bauer Media distributes the music magazines Q, Kerrang!, Mojo and Empire. They are also offering over 300 magazines in 15 countries, as well as online, TV and radio stations. IPC Media distributes NME, Teen Now and Uncut. It is one of the largest magazine distributers in the UK and create content for multiple platforms, across print, online, mobile, tablets and events. 4. I think that a company that doesn't have magazines too similar to mine is the best option as my magazine will then fill the gap and stand out easier. Both Q and NME have an older audience, but my magazine was more similar to NME. As previously mentioned Bauer Media publish Kerrang! which has almost the same market as my magazine, but a different music genre. Bauer Media is also highly skilled at multi- platforming and have popular TV stations, radio stations, tours/festivals for chart music, etc. This suggests that they know how to attract and retain a younger audience as well as older audience, and would suit my magazine better than IPC Media.