Question 3 What have you learnt from your audience

feedback?

We have used our audience feedback from our rough cuts, from both positive and negative feedback to improve our video and take things our audience have said into consideration. We created a group on Facebook to exhibit our music video in order to gain feedback throughout the process. After our first rough cut, many of the comments were in relation to the quality of the camera footage, which unfortunately we weren’t aware of till after filming and so were unable to make any changes to the footage. However, despite this minor setback, we have since been able to manipulate the colours and brightness of the video in order to make the lines from the poor camera quality, to fit the ‘indie’ themed genre, by making the video look slightly washed out, which we think to look effective.

Another piece of constructive criticism from our audience was that we needed to make some clips more in sync with the music; this was in relation to one particular piece of drumming footage, which has since been adjusted. However, we did have some positive feedback on the mise en scene fitting into our genre; for example the clothing of the band and the location in which the video was filmed. As well as this, we also had positive feedback on the way we were able to link the clips to fit the song and band, this was done with the editing on brightness and contrast, through this we have learnt the image quality is one of the most important features to a successful music video.

The feedback for our final edit was very much positive, and focused predominately on the way in which we have successfully been able to use a range of camera angles and a variation of footage in different locations in order to make the video seem more vibrant, appealing to our audience. After making improvements from our the feedback from our rough cut, we made sure that all the clips were in sync with the music which makes our video look more professional.

Feedback from Facebook group

Overall, we are really pleased with our audience feedback we received from our sample of our target audience, as it helped us to improve certain aspects of the video and allowed the target audience to identify with the product in a constructive way. The main things we have learned from our audience feedback is that when making any video, you have to be aware of what you want to represent and how you want the audience to perceive it, and to do this you must plan shots carefully, along with the editing techniques you will use to create this illusion.