3 Tips for Cold Emailing In A Competitive Industry

by Alex Berman from

Alex BermanChief Marketing Sumo

InspireBeats.com$20 million+ Leads Generated

$2 million in B2B SalesDigital Nomad

Just got off the phone with a client in commercial real estate

He had a lot of questions about cold emailing, Namely:

“Every real estate agent is sending emails like this, why do the ones from

InspireBeats work?”

It’s a great question - so I’ll answer it here.

This presentation is great for anyone in an outbound heavy industry like:

SEO, Social Media Management, Commercial Real Estate, PoS Systems,

Mobile App Development, Content Marketing, PPC, Consulting, etc

Or lead generation companies like InspireBeats

Basically I’ll run through why 99.99% of cold emails get it wrong

And what you can do better

Let’s get into it..

3 Tips for Cold Emailing In A Competitive Industry

1. Be more direct, write shorter messages

Let me show you something:

These are typical cold emails, notice how long they are

How your eyes glaze over as your mouse goes straight to the delete button

Don’t do that

Better to do something like this:

Short messages mean:

If you’re in commercial real estate, don’t send potential clients 3 or 4 properties

they might find interesting

If you’re an agency, don’t attach a deck or write a dozen bullet points on what

you offer

Short, simple - under 5 sentences get the best response

Once you’ve condensed the message..

2. Focus on one specific goal

Lots of cold emails - especially in competitive industries are asking for too

much

Most likely just delete.

What do you do if you got that email?

Book a call? Buy directly? Look at the portfolio?

Decide before you send anything the ONE THING you want the target to do

I recommend having a 5-10 minute call to vet and pitch

After that you can schedule an in person visit, have them fill out a questionnaire or

whatever hoops you want to

Connect as a human first

Which actually brings us to..

3. Customize messaging more than everyone else

Yes, it’s easier to send out a template

So easy that almost every other outreach company claims to write “the perfect

template”

Issue is, templates don’t work nearly as well as customization

Write at least the first sentence of the email custom

Spend 1-2 minutes for each email you send

Your response rate will make up for it

Seriously..

To recap...

3 Tips for Cold EmailingIn A Competitive Industry:

1. Be more direct, write shorter messages

2. Focus on one specific goal3. Customize more than everyone else

Any Questions?

Alex Berman

Chief Marketing Sumo @ InspireBeats

Mail: alex@inspirebeats.com

Twitter: @alxberman

Need more leads or sales support? http://inspirebeats.com

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