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MARKETING Asset Management 3 b r .

3 things a mam must be a master at

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Tips when picking a tool to handle your marketing assets. Part II.

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Page 1: 3 things a mam must be a master at

MARKETING Asset Management

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Page 2: 3 things a mam must be a master at

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Page 3: 3 things a mam must be a master at

Different Channels

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Your system needs to master distributing files through many

channels – analog and digital, or you’ll end up in a dead end.

Page 4: 3 things a mam must be a master at

Ghost town D,$’! #$v)&! #$ '

Page 5: 3 things a mam must be a master at

Creating output

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If your organization doesn’t understand the system or dislikes it, you will

end up in a product empty as a ghost town!

Page 6: 3 things a mam must be a master at

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Page 7: 3 things a mam must be a master at

Sharing #! *+&! b) ' *'&!)r '!

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Once all your files are in place you need tools to spread and share them

internally and externally.

Page 8: 3 things a mam must be a master at

MAM! Y#/)&! Y,+ 0+&! f,+$. (,+r&)1f ' b'&#2

If you have ticked off everything so far you’ve found yourself a MAM system!

Then you can of course add a bunch of features that make your system extra sleek.

But without the basics they are all kinda pointless.

Page 9: 3 things a mam must be a master at

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