lululemon story RFID and beyondJonathan Aitken

Director IT, Store Technology OperationsProgram Director, RFID Program

Intelligent integrated store

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RFID technology in retail

RFID Handheld (backroom & floor)inventory counts, product transfers, exception tagging, mobile restock

RFID Sales Scanner (floor)rfid integrated sales & returns scanner. scans both UPC & EPC on WWMT

RFID Screen (backroom)

use: for accessing restock, transfers & reporting

RFID Pad (backroom)use: transferring all product (restock, destock, shipping

WWMT

RFID Reader (backroom)connects to transfer pad at multi‐purpose station

Future of RFIDOmni channel accuracy drives

– Educators - Back Back Room application (BBR) - now

– Guests – lululemon mobile App – now– Ship from store – now – Buy online pickup in store - coming soon– Online store inventory – coming soon

Shop App for iPhone and Android

• Mobile app• RFID aware

Other devices

• Handheld devices• Linea Pro 5• iOS iPod with barcode scanner

and battery backup• Credit card scanner • For line busting (mobile POS)• For ecommerce sales (BBR)

Educator Mobile device

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Other passive devices

Traffic counter cameras CCTV cameras Guest Wifi

Convergence is coming

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• Guest (customer) facing– Heatmap – where in the store is the customer based on mobile– Traffic patterns – count entry and track movement– Converge cameras and wifi– Anonymous - “cool vs creepy”

• Product analytics – RFID Tags and RFID overhead sensors– Product movement in the store– Fitting room and conversion– EAS (anti theft) use cases

• Big data and integration required