3 practices required for marketing success

3 Practices Required For Marketing Success

By FPO Crew

www.fitnessprofessionalonline.com

For years, marketers

all over the world

have been to trying

and get the right

messages to the right

customers at the right

time.

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The marketing method

to reach this goal has

been relatively

consistent until now.

The digital age has

drastically changed

the methods of client

reach for marketers.


By FPO Crew








In the digital age, the

buyers have the power to

do their own product

research and are no longer

reliant on the carefully

constructed product

descriptions that marketers

have always provided.


By FPO Crew








Here are three

practices that

progressive marketers

have embraced in

order to adapt to the

digital age and the

resulting evolution of

buyer behavior.


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1. Keep Your Buyer In

The Driver’s Seat Creating buyer personas

can serve as the

foundation for what should

be communicated, where

it should communicated

and how it should be

communicated.


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These personas can

enable the marketer

to create content

that caters to

segments of their

client base, which will

result in the creation

of engagement.


By FPO Crew








2. Embrace Technology Social Media is the key

factor in many social

interactions today.

Technology helps with

automation processes and keep the marketer

connected to potential

clients.


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This is true because

marketers now have

access to automation

systems that can

provide data to help

segmentation and

personalization.


By FPO Crew








3. Welcome Change There has been a major

increase in the percentage

of online purchases and

that coupled with the fact

that the buyer’s journey now mostly occurs online

means that marketers must

embrace change.


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Marketers must

constantly be gauging

the success of their

campaigns and

changing

underperforming

technology.


By FPO Crew








Change is never a bad

thing but failing to

embrace it and adjust

according can lead to

detrimental results for

any marketing

campaign.


By FPO Crew








Do these three things

and you will have the

foundation

necessary to build an

effective, modern

marketing program!


By FPO Crew








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3 practices required for marketing success