Crowdfunding Consultants: How to tell real service from the scams? http://www.crowd101.com/2015/04/questions-for-a-crowdfunding-consultant/

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Searching for “crowdfunding consultant” on Google brings up nearly 800,000 results and if you’ve ever launched a campaign, you probably feel like you’ve been solicited by each one of them. Some of the offers bare a strong resemblance to crowdfunding promotion scams. Others are legitimate providers that can help you put together and manage a successful crowdfunding campaign.

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Question: Do I really need a crowdfunding consultant?

▶ For campaigns trying to raise $100,000 or more, it may pay to seek the

advice of a crowdfunding consultant.

▶ Consultants can provide their expertise specific to raising money through

the crowd and their connections with journalists and bloggers.

▶ After initial planning and legwork, assess the parts of your campaign that

may need help. This will make it easier to decide if you need specific

crowdfunding consultant services.

Question: What Should I Look For With Crowdfunding Consultants?

▶ Make sure they have actual crowdfunding experience.

▶ Able to analyze your campaign against previous successful campaigns

▶ Develop a crowdfunding marketing strategy

After the crowdfunding campaign ends is when the real work begins: http://www.crowd101.com/2015/03/after-the-crowdfunding-campaign/

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! Be skeptical of lofty promises and inclusive campaign management

◦ Crowdfunding is just the evolution of social media and fundraising.

◦ If you are not using the ‘social’ aspect effectively, your campaign will not be successful.

▶ Fees

Most fees range from $50 per hour to well into the thousands of dollars for different

packages.

▪ Don’t expect someone to work exclusively on your project for a few hundred dollars

→ If they are billing a minimum of $35/hour, you’ll get an idea of how many hours

they might spend on your campaign.

▪ Most campaign budgets can’t allow to hire a good crowdfunding consultant

Crowdfunding photography projects: http://www.crowd101.com/2015/03/baring-your-soul-crowdfunding-photography-projects/

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Question: How much are crowdfunding consultants worth?

▶ Usually fixed-price, commission or a mix of each.

◦ Fixed charges can add up, especially for the consultant adept at upselling

different services.

◦ Paying a percentage of what you raise – the more money raised, the more the

consultant gets paid (extra incentive).

◦ If paying fixed price – pay a portion upfront and some upon completion of the

campaign.

The Crowdfunding Business Model plus 54 other ways to rule your industry: http://www.crowd101.com/2015/03/crowdfunding-business-model/

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