3 Huge Marketing Mistakes to Avoid Marketing is probably one of

the most complicated and time-consuming areas of a business. Your marketing strategy can make or break an online company. Our bread and butter is digital marketing, which can take many forms- email newsletters, social media, blogging, and so on. Making a mistake in any or all these areas can cost you, not only precious time.

No Presence on Social Media

Your business needs to be on several social media platforms. This is non-negotiable. B2C businesses find that social media is the most popular way to market content. Not being on social media is the fastest way to have an online business, and even a brick-and-mortar business, go down fast. Whether we like it or not, social media is being used by almost every generation, so we should be focusing our efforts there.

A Message That Goes Over Their Heads

There’s nothing worse than a business who has a great message but it’s all lost on the target audience. Leave the industry jargon at the door and write the message in the eyes of the customer. How can you make the message short, sweet, and clear? Is there an obvious Call-to-Action? If not, it’s time to re-write everything.

The Lack of Relevant Content Around 70% of customers

enjoy reading or watching content from a business that interests them. Creating creative and interesting media is a challenge. However, we cannot just create any and all content, hoping more people will come to our website. The less relevant your content is to your target audience, the less likely they are to even find your website. Again, knowing who your target audience is half the battle.

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