SITUATIONANALYSIS

MARIA HARTYÁNYI

2innoDo innovation now

5-6 March 2015

HUNGARIAN COACHES

• Laszló Gábor Papócsi - Life Sciences

• Szilvia Töreky - Mechatronics

• Szilvia Vancsikné Tóth – Renewable Energy

• Szilvia Gerhát - IT

• Katalin Tóth - Tourism

LÁSZLÓ GÁBOR PAPÓCSIHe has been working as the Head of the

Agricultural Advisory, Adult Training and

Information Centre of GAK Education, Research and

Innovation Nonprofit Public Benefit Company for

more than a decade.

Laszlo is responsible for coordinating activities of

the operative advisory and innovation center, under

the framework of the national and EU CAP farm

advisory system (FAS), including the development,

introduction, maintenance and demonstration of

innovative products and services for clients.

He was involved in several EU innovation transfer

projects, adopting and developing new training

programmes. There has been recently starting new

'hands-on' innovation transfer and demonstration

activities, including on farm research, with his

active role. This year Laszlo is looking forward to

join the EIP-Agri programme as innovation

broker.

SZILVIA TÖREKY

She has been dealing more than

ten year with teaching and

sharing of informatics and

mathematics knowledge.

She has lot of experience in

communication, problem

resolving and organisation

fields.

Owing to her analytic thinking

she recognize the problems

and situation objectively, thus I

can help effectively for my

coached partners.

SZILVIA VANCSIKNÉ TÓTHShe works as an agent at a local

Municipality in Hungary – such as a

project consultant, or project

manager.

She had been working as a creative

consultant at a local Community

Center for a few years before she

became a project consultant.

She is a creative person with years of

experience in branding and

communication as a business

consultant at designing and creating

offset products, (assisting in event

organisation, and she also have skills

in sound-, video and picure editing).

SZILVIA GERHÁTShe is a teacher by qualification, since graduation she have been working mainly in adult education.

She have been working for 5 years in the assessment and monitoring of the European Union projects as an external expert. Her main fileds are vocational training and training for SMEs.

Two years ago she made a study commissioned by the national office about 11 implemented projects, good practices in the filed of TRAINING FOR SMALL AND MEDIUM ENTERPRISES.

She is experienced in the following areas:

adult education

training for SMEs

coordination and evaluation of EU projects

KATALIN TÓTH

SMALL AND MEDIUMENTERPRISES IN HUNGARY

• Life Sciences: First Hungarian Soil Carbon

Management Company, Budakeszi

• Mechatronics: Mattor Group

• Renewable Energy: Hungarian Workgroup for

SuperAdobe and PermaCulture

• IT: C

• Tourism: Bock Cellar Ltd, Villány (?)

FIRST HUNGARIAN SOIL CARBON MANAGEMENT COMPANY, BUDAKESZI

The Soil Carbon Project lead by the

company allows farmers independent from

Project Leader to realize enough income to

introduce climate-friendly, sustainable

production technology change. During the

course of agrotechnics shift farmers carry

out soil preparation, nutrient management

practice that reduces fossil originated

artificial fertilizer use by 50 kg/ha 'N' active

agent in average, nutrient absorbing

capacity of the soil can be significantly

compared to earlier practice, carbon loss of

the soil can be reduced about 2

tons/ha/year. During implementation of the

project instead of using artificial fertilizer of

fossil origin complex bacterium fertilizer is

used on project fields. The project is

implemented on nearly 150 thousand

hectares of arable land all around Hungary.

MATTOR GROUP

The purposes of the establishment were

the industrial automation, hardware and

software to meet the needs of small and

medius-sized enterprise sector, and

serve the local direct and indirect

automotive suppliers.

Main profile is manufacturing industrial

machinery and equipment, development,

additional and re-automation accordance

with the user and the task needs.

Since 2004 our company has been

rapidly expanding and to meet the

customer’s requirements we founded the

Mattorgroup branch, which has 3 pillars:

maintenance, automation and

production.

MATTOR GROUP

Focus on steady progress, developing innovative solutions,

complete assessment and satisfaction of customer needs and

accurate, precise work. It is important for us that our customers

can contact us with any kind of problems, including

troubleshooting, maintenance, or request for information, we do

our best to solve the problem.

We have CMM 3D coordinate measuring machines, we can check

the manufactured components right before delivery with it.

With our three divisions we can flexibly solve the problems of your

company in produced, maintenanced and automated technology.

HUNGARIAN WORKGROUP FORSUPERADOBE AND PERMACULTURE

The Superadobe Ltd also known as

earth bag technology is a healthy,

environmentally friendly and

economical construction technology,

the legitimacy of the modern home-

making among alternatives.

Earthbag construction is an inexpensive

method to create structures which are

both strong and can be quickly built.

For one of the greatest advantages of

the earthbag house is the very large

thermal mass, which is cool in winter

and in summer is not too warm to allow

the house.

It has a soundproof effect, so it gives

extremely quiet interiors.

HUNGARIAN WORKGROUP FORSUPERADOBE AND PERMACULTUREIt has curved structure with structural

strength: Resistant to environmental

disasters: earthquakes, cyclones

(hurricanes), snow load, flood, fire.

Earthbags have the tremendous

advantage of providing either thermal

mass or insulation, depending on

what the bags are filled with. When

filled with soil they provide thermal

mass, but when filled with lighter

weight materials, such as crushed

volcanic stone, perlite, vermiculite, or

rice hulls, they provide insulation.

The bags can even act as natural non-

wicking, somewhat insulated

foundations when they are filled with

gravel.

COMPLOG MRC LTD

• Software development and practical

experience in business consulting, the

company began to develop the MR.C

plus Complex Integrated Management

System, which is currently their main

profile.

• The system is completely private

(Hungarian) developed, take

advantage of the free developer tools,

all the advantages of software as a

robust database management systems

reliability. Full accounting and

advisory work is carried out by their

employees of large companies, where

a large part of the market demand

arises, and this can provide complete

modeling of the system of direct user

environment.

BOCK CELLAR LTD, VILLÁNYThe Bock Cellar is a family

enterprise. Viticulture and wine-

making has been a tradition in the

family for many decades, if not

centuries.

Their ancestors settled in Hungary

from Germany in the 18th century.

It can be stated that at present two

generations of Bocks are

represented behind the Bock logo.

Aside from their already well-

known wines guests can taste some

real specialties and catch a glimpse

of the skills of wine-making.

BOCK CELLAR LTD, VILLÁNY

Situated in the heart of Villány, the

4 stars Bock Hotel Ermitage awaits

all devotees of wine culture,

gastronomy and wellness in the

name of quality relaxation.

Villány gastronomic experience will

become complete through the Óbor

Restaurant next door to the cellar.

With its rustic, slightly home-made

cooking style, an ever-changing

menu, and the cellar's excellent

wines, the Bock Óbor Restaurant

awaits those looking forward to an

exciting culinary experience.

DRIVER ISSUESThe following decisions were started

up:

• First: audit task with the selected

company, and then, based on

experience.

• Second step: conclusions and

start to visit the other companies

• Third step: analyse the

characteristics of the company and

the industry before the audit.

• The online survey will be the first

step to a market research - before

the deep interview’s time with the

leader of the company (in most

cases)

• The depth interview follows the

establishment of direct contacts,

and customized solutions for the

development of a true feedback.

• + more interview situation (either

with the driver or with the

designated liable of innovation, or

other employee of the company) or

questionnaires.

• short personal interview or

questionnaire to ask the workers.

• We compiled driver issues for

coaches how to make a personal

interview. We would like to ask

more staff to see more angles of

the company.

2INNO TOOLS IN HUNGARYBrainstorming

Most useable: oral interview (and thequestionnaire too).

Best question tool for coaches dependson the size and nature of the enterprisein Hungary. Mostly the combination of assets is the best solution.

• firstly it is practical to choose the 5 why technique in the brainstormingperiod in case of medium-sizedenterprises, and to continue with

• Brainwriting 6-3-5-tool - within 5 minutes to taking a brainstormingwhere you can write and add someoriginal idea.

• Brainstorming phase after thebrainwriting 6-3-5 to control thebrainstorming process.

• The idea box application for mediumor large companies

• Does not require constant

supervision of the coach box idea,

and not the general brainstorming.

• In our experience 4-8 weeks more

than enough to experiment.

• The best techniques are the 5 why

questions, the SWOT analysis and the

brainstorming in general for Micro-

enterprises. Regarding the concept

and design of the project will be

beneficial to 2inno matrix methods.

• The tools are not specific, can be

used in other sectors, fields.

• In our opinion, some refinement

process could be useful for the

curriculum.

• The Stage-Gate modell can be

used at almost any size of

company.

CONCEPT, MARKET PLACE, INNOVATION METHODS

• CONCEPTBriefly, the preparation of an initial start-up plan will be followed it in the first round,

• then the Project Planning Matrixfollows it

• and finally the uniquespecifications of the Wantedposter can help us to specify thecase.

• MARKETPLACEEach case of a product life cycleshould be considered. Inaddition, apply the device of 4P.

• Innovation MethodsRegarding of the innovationmethods we eagerly waitingthe effectiveness of the 2inno method- as it sounds and promises to be really good.

THANK YOU FOR YOURATTENTION!