FOR ANY NICHE:

THE 25 ULTIMATE

TRAFFIC SOURCES

FOR SUBSCRIBERS

Produced By

Chapter 1

Introduction

Introduction

You could have the best product in the world. You could be giving away something worth

thousands. You could have an irresistible offer. But if you don‟t have any traffic then it‟s

meaningless, worthless and pointless.

That may seem harsh but unfortunately the truth hurts and traffic can make or break any

online marketing business. If you lack it, then you‟ll lack sales and if you lack sales then you

really do lack a business. Spin it around, receive hundreds of daily uniques and you

increase your chances of making sales and therefore running your own online business.

This guide will take you through 25 of the best sources of traffic on the internet including 17

free sources of traffic to get your started with a further 8 paid traffic sources for when you‟re

making money.

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Chapter 2

17 Free Sources of Traffic

17 Free Sources of Traffic

Here you‟ll find 17 completely free sources of traffic. No hidden costs. No limitations because you using them for free. Nothing like that at all here. These are FREE sources of traffic that you can use to generate masses of traffic in their 1,000s which will ultimately become subscribers on your mailing list and some will become customers.

1: Become a Guest Poster - ESSENTIAL!

Essential? Yes! This is my favourite source of free traffic. Yes, it takes a fair amount of effort and that‟s why I love it - Because a lot of marketers aren‟t interested in pursuing it because it takes a bit of effort. But once you get into the swing of it, it gets a whole lot easier.

The first thing to do is write a 500 word article. In fact, write 5 so you‟ve got 5 ready to

guest post. You don‟t need to be too precise with hitting 500, but make sure they‟re a

minimum of 500 words as most blog won‟t want to approve anything less. Of course, when it

gets to the stage where you have money in your business you can outsource the 5 articles

for around $35 (high quality of course).

Don‟t hold back on the content - If it‟s rubbish do you really think a professional blogger is

going to publish it? NO! So make sure it‟s high quality. Remember, this is where you can

showcase your expertise in your niche. Once you‟ve written them, read them, then re-read

them and make sure they are perfect with no grammatical mistakes or punctuation error.

Once you‟ve got the content together it‟s time to get out there and start finding blogs you can

guest post on. Here there are two categories: The blogs who ask for the writers and... The

blogs. You are interested in contacting both. Of course the former are ready for guest posters but the

beauty of contacting the latter is that they‟re not used to it and you therefore can become their

first ever guest poster and can take real advantage of their traffic.

Warning: Be prepared to be ignored and to get a few no thank you emails. But don‟t let that

put you off.

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Right, so now I guess I‟d better actually tell you how to find these website. Well first of all,

let‟s look at contacting those who are actively looking for writers (these are the easier sites to

get approval on of course).

The simple thing to do is use Google (obviously). Simply use these Google strings to

find websites that are looking for content providers in your niche.

“YOUR NICHE” + “Write for Us”

“YOUR NICHE” + “Become a Writer”

“YOUR NICHE” + “Become an

Author” “YOUR NICHE” + “Submit

an Article” “YOUR NICHE” + “Write a

Post” “YOUR NICHE” + “Submit a

Post” “YOUR NICHE” + “Create a

Post” “YOUR NICHE” + “Write on” “YOUR NICHE” + “Content Guidelines”

“YOUR NICHE” + “Join as an Author”

Here‟s a screenshot from Google for the general weight loss niche:

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The simple thing to do here (and the right thing to do) is simple email each of them. Explain

who you are, show them your website, explain that you can write once a week, fortnight or

month or as regularly as they want or are happy to write as a one off.

You then need to explain that you‟d like to include one link in the content to your own site

and one link at the end in an author bio area also back to your site.

The latter way of doing it involves looking for blogs in your niche that ARE NOT actively

looking for writers. So just go to Google and enter search terms such as:

“YOUR NICHE” + “Blog” “YOUR NICHE” + “Tips” “YOUR NICHE” + “Blogger”

You get the picture, don‟t you? Then you just repeat the process. In your email to these blog

owners you will need to be a little more specific about how it all works, and reassure them

that there‟s no hidden catch: You simply want to provide content as regularly (or irregularly)

as they require and all you want in return it a link back to your website.

This traffic technique ALONE can amass a huge surge or hits your website and ultimately

sales or subscribers.

2: Link Round Ups - Easy Peasy Traffic

For link round ups, you need two things: One blog and one bloody good post on your blog

ideally with a little interaction (social sharing and the odd comment) to further suggest that

your post is popular.

Link Round Ups are certainly not on the list of that many so-called gurus when it comes to

talking about traffic. Why? I don‟t know. Perhaps it shows their lack of knowledge or perhaps

they tried once and failed? All I know is that they work and they work well in the majority of

niches. In fact, I‟d go as far as to say it works well in just about every niche besides the

internet marketing niche (which is, in fact, the hardest to break into).

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So what is a Link Round Up? Simple. It‟s where a blog within your niche writes a post

rounding up articles on a particular topic from around the web. Some sites do this monthly,

others do it for special occasions and others might even do it every set day. I’m hoping you can see where I’m going with this now?

The first job is to find blogs that run these regular Link Round Ups. Just go to Google and

type the following terms: “YOUR NICHE” + “Link Round Up” “YOUR NICHE” + “Monday Link Round Up” “YOUR NICHE” + “Tuesday Link Round Up” “YOUR NICHE” + “Wednesday Link Round Up” “YOUR NICHE” + “January Link Round Up” “YOUR NICHE” + “February Link Round Up”

You can probably come up with... 14 more than I have there if you think about it for half a

second. When searching with your niche, try and be quite vague about it all. It‟s unlikely that

you‟ll find a round up of websites covering green HB lead pencils but it might be easier to

find link round ups for pencils only.

Once you‟ve found them, it‟s a simple case of emailing them. Yes, I could type up the

perfect email to send over to them but what‟s the point. When emailing, especially to ask to

be included in a link round up then you need to come across as a real person. Type each

email as a new email, become friendly, show them you‟re a real person with a passion in the

niche and that you like their site.

It might take a fair bit of time but the pay off from being included in one of these link round ups is astronomical and can instantly grow your list by 100s if you get included on some of the popular authority blogs in your niche, not to mention the SEO benefits of doing so.

3: Video Sites - How 1 Video can Rank for Multiple Keywords

I‟m not trying to sound like a broken record here but yes, I‟m going to talk about YouTube and

the extensive traffic it can send through to your website without any costs to you whatsoever.

Again, you don‟t need me to tell you that over 4 billion videos are viewed a day and around a

billion people visit YouTube every month.

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I will warn you now, I‟m going to try and cover the whole YouTube traffic generation thing in

just a couple of pages. There‟s 20, 30, 50, 100 paged guide books out there (some will be

a little better than what I‟m about to tell you) but the truth is that far too many people over

complicate YouTube and how to generate traffic from it. It works like this: 1. Come up with an idea for your video 2. Create a decent video related to your niche that people will want to watch 3. At the end of the video, tell people to visit the link in the description 4. Add link to the description 5. Add a description, some tags and a decent title 6. Publish and repeat

No, really, that is how simple YouTube traffic generation is but somehow people manage to

mess it all up and generate zilch. Below I am going to go through each stage: 1. Come up with an idea for your video This is the key part of your whole YouTube marketing campaign. The first part I need to

drum into you is your video needs to be related to your niche. It‟s shocking how many people

in a particular niche will make a video of funny photoshopped photos or cats doing stupid

things to get the views with a hope of sending the video viral but is it the sort of traffic likely to

convert on your offer, unlikely right?

So create a video that will be relevant to those within your niche. You need to show off your

knowledge, provide tips and advice and give value in the video you upload. So come up with a

tip you can cover in a video. Things like 5 tips to XXXXXXXX and 10 ways to XXXXXXXXX

work out really well. 2. Create a decent video related to your niche that people will want to watch When it comes to actually creating your video, people like to see other real people. Anyone

can throw together a slideshow of text but people don‟t go to Youtube to watch a video of

text. Would you want to sit and read a video? Unlikely!

If you‟re not camera shy then set up your camera on a tripod, stand in front of it and get

talking. If you are camera shy (and that‟s nothing to be ashamed of as a lot of people are)

then it‟s time to get hiring. Suddenly, this becomes a slightly paid for source of traffic but

could cost you $5-$25 on, you guessed it, Fiverr.com. Page 9 of 45

For traffic itself, Fiverr.com is pretty useless but when it comes to video creation it can be one

of the cheapest and best value videos you could purchase online.

http://fiverr.com/vegancheesehead/create-a-quality-1080-hd-video-testimonial-review -

That‟s a great example. It may be for a video testimonial in their sales pitch but that doesn‟t

mean you can‟t adapt it to your needs. That‟s $5 for 30 seconds of video. $25 and it suddenly

becomes 2 and a half minutes which would give you enough time to cover 5 quick tips or go

in-depth on a particular topic.

So get the camera out (or the wallet) and get it made. Just remember you‟re not making a

Hollywood blockbuster. You‟re not trying to win and award. You just want people to watch it,

learn something and enjoy it. 3. At the end of the video, tell people to visit the link in the description You‟d be missing a trick not to do this. When the video ends, either tell people to look in the

description for a link to your website where they can get a free guide to XYZ or at least put

some text telling them to do so.

A lot of video viewers won‟t bother to check the description after watching a video so to

ensure they do, tell them to do so! 4. Add link to the description

Before you do anything else, add the link to your website in the description of your video. This

MUST be the first thing you do. The reason is that Youtube will often only show the first line

of the description until someone clicks read more. You want this small snippet to be your link. 5. Add a description, some tags and a decent title Now it‟s time to get writing. Youtube (or Google) don‟t know what your video is about unless

you tell them. So write a description. Some people say you can get away with a few lines,

others say a few hundred words. I‟m inclined to opt for the latter and get as much

information in there as you possibly can.

You also need to ensure your title is catchy to get viewers to click your video. Explain what it

is in as few words as possible. 6. Publish and repeat Then just follow the steps and get it uploaded. The thing to remember here is you need to

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pull your finger out. No, I‟m not trying to insult you. What I‟m trying to say is that you shouldn‟t let Youtube be your last and only port-of-call for your videos. Get over to Daily Motion, VIMEO and any other video sharing websites. They can all drip-feed traffic to your

page and 1 unique a day is worth the effort... So do it! So how does this one video rank for multiple keywords then? Simple! Let‟s assume

you‟ve got yourself accounts at Youtube (obviously), Vimeo, Daily Motion and Metacafe.

Instead of uploading your video to all four of these with the same title, description and

keywords (yes, people do love to copy and paste to save 5 precious minutes), you‟re going

to write new descriptions, different titles and target different keywords with each upload thus

ranking your one video for multiple keywords.

4: Adswaps - Yes, that Well Know, Over-Used Traffic Source

While there are many ways to make money online, if you have an email subscriber list

everything becomes a little bit easier as you well know which is why it is VITAL to create a

squeeze page and send as much traffic to that squeeze page - That‟s the basics of course and

the whole reason for this guidebook. This is where ad swaps can come in. Ad swaps are one

of the most trusted ways in which to build up more subscribers quickly, by sharing your list

with others.

There is really only one barrier to entry if you are considering ad swaps. If your list is not of a

significant size, you are really handicapped with regards to getting an ad swap deal sorted

out. Ideally you need to be able to send 100 clicks through your list (so 500-1000 subscribers

depending on the responsiveness). Basically, an ad swap is where you talk to someone else

who has a list of email subscribers, and you work out a deal to promote one another‟s free

offer.

If you have a sizable list already, you can barter with the other people in your niche and share

your list effectively. This means promoting their business through your list of people, and she

or he promoting your business through their list of email subscribers.

If you have a list that is sizable and comparable to the other persons, you can effectively say

that if you do a straight swap for ads, then no one will have to pay anything at all making it a

100% free source of traffic. This is lucrative for both sides of the bargain, and completely free.

This is why they call it an ad „swap‟. Ideally you will find people with similar sized lists so that

the swap is straight forward.

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You will obviously need the normal things, like a landing page and an autoresponder structure

so that you can capture emails which you SHOULD already have set up, if you don‟t then go

and get yourself organized. But the idea behind an ad swap means that you can effectively

gain a large list of people almost instantly and for free. Obviously, having a list is an issue to

start with so you won‟t be able to get straight into using ad swaps, but if you have one ad

swaps are for you.

There are a number of websites and services online where you can meet fellow marketers and business owners who can offer you ad swap deals. Just Google the term and you should

find that there are plenty of people who can offer you a good deal in this area. Perfect for those that have large lists, ad swaps mean free advertising and a very lucrative outcome. The one area many seem to struggle is finding people to ad swap with in niches that

aren‟t internet marketing. It‟s easy to get on Safe-Swaps or Warrior Forum to find people

to swap with if you‟re promoting a marketing offer. But what about weight loss, pigeon shooting or stop smoking? Finding Adswaps in ANY Niche

There‟s an assumption you need to make when it comes to looking for people to adswap in

your niche. The assumption is that a seller is building a list. In fact, we take this assumption

further, we assume that they‟re building a list of both their buyers but also of people who

haven‟t bought yet, a list of prospective buyers. I‟m sure you can see where this is all going.

Therefore, to find people to adswap with, you need to find those sellers and this is where it

all gets quite easy.

The first port-of-call would have to be Clickbank (although you could go for similiar

websites such as JVZoo). Navigate to the marketplace and then through to your niche. Now

you have the fun task of going through each of the listed products and emailing each of the

vendors asking if they‟d be interested in adswapping. Ensure you include how many clicks

you can send, your free offer and so on and so forth. You‟ll end up emailing a fair few and will end up with little responses but you will get SOME

responses and that‟s all your after. Just a couple of adswaps can literally double your list

size so don‟t knock it for the day‟s effort.

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But that’s not all there is to do: There‟s actually a few other techniques to finding adswaps in

your niche (if it‟s not the MMO/IM niche). Google of course! Get onto Google and get

searching. All you need to do is find blogs and websites that offer up some form of sign up

form. If they have a sign up form then they are building a list. If they‟re building a list then they

want to grow that list. And of course, if they want to grow that list then they will certainly be up

for adswapping. Using strings in Google is the easiest way to go about this:

“YOUR NICHE” + “Subscribe” “YOUR NICHE” + “We Respect your

Privacy” “YOUR NICHE” + “Aweber” “YOUR NICHE” + “Blog”

“YOUR NICHE” + “Sign Up” “YOUR NICHE” + “Join for your Free”

It‟s really that easy. Now you just need to go through and email all those websites you

find, again be personal and friendly and make them feel exclusive. Wait for a reply,

schedule the swap and add a few hundred subscribers to your list.

5: Help a Reporter - The Best Way to Utilize Press Releases If you are interested in getting some good publicity for your business, there is a service called

Help a Reporter Out (HARO) that can bring you extra publicity for free. All you have to do is be Page 13 of 45

pretty much an expert in your field, and the reporters will come to you for information and

articles about your particular niche. Job done.

You have to register first so go to the HARO website and put your details on. Be very

specific on the particular industry area you are an expert in. Reporters are very busy

people, and if they use this service to find information about your particular area, they don‟t

want time wasters. This means that if you are not clear on certain areas of your business, or

if you appear a little bit vague, you may not be able to help the reporter as quickly as they

want help. So be clear on what you‟re good at before you submit your details to the service. This is where you can show of your knowledge of the niche too and prove that you‟re a

„so-called‟ expert in the niche you declare.

You will then receive emails about three times a day with leads from the reporters and what

they need. These will be very specific again, so only reply with any kind of response at all

if you fill the need for that particular request. Again, reporters are very busy people with

huge inboxes full of emails, and if you‟re not sending them stuff that is relevant to their

requests, they will quickly blacklist you and you will not be able to help that reporter out

again. Be patient, and wait for the right opportunity to arrive - It will! Once you have helped that reporter out you're then able to get links from that reporter, in

their articles back to your website, as a recognized expert in that particular problem area.

This will do wonders for your business, because this means a recognized and viable link will

be given to your business‟ website by a recognized and often established reporter.

Bloggers are also involved in the service, and many of these are high-level bloggers whose links are again very viable for adding value to your efforts. This brings free advertising and

publicity and can only help when you‟ve got a landing page that you want to bring traffic to. It is worth joining HARO, but thousands already use it so expect some competition. But as

long as you are specific in your particular industry expertise you should find that you are

being used soon enough. The more you get involved with the service, the more you will be

asked for help. This is an excellent service, and should be considered by anybody who

wants to build traffic to an email capture page. The great advantage being that it won‟t take up too much of your time. Only apply for those

perfect assignments and you might spend a few hours a month generating hundreds of hits

from HARO.

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6: Twitter - You can‟t Ignore this Tweeting Phenomenon

Twitter has fast become one of the most effective ways in which you can gain traffic for your site or page. However, there are plenty of rules that need to be followed before you will start to see the benefits of the site. And if people don‟t adhere to these rules, they quickly find

that Twitter has become a bit of a waste of time. Respect it, and you should soon find that

people will flock to your sales page or landing page as part of a huge increase in traffic.

Your first step after creating an account is to start tweeting. Don‟t make the mistake that so

many people make by tweeting every aspect of everything they do all day. Twitter is quite

addictive, but you are looking at things from a commercial point of view, and if you‟re going to

try and get people interested in your page, you need to do things carefully and in a measured

way. Telling people you‟ve just enjoyed a cheese sandwich is hardly professional.

This means tweeting about stuff that is relevant to the audience you are trying to reach. So if

you are selling a book about making money, tweet stuff about small businesses and money

making opportunities. If you can offer advice in this regard, then do so. Your followers will appreciate it and they will begin to engage with what you are trying to say. Try to follow a few people every day. This is vitally important, because if you follow too many,

then people will naturally see you as a spammer who just wants to try and flog a product.

This is not the image you want to project if you are trying to build a valuable traffic campaign.

And that‟s the LEAST of your worries because Twitter will see you as spammer and can, in

their own rights, close your account down destroying a potential traffic source. One way in which you can really take advantage of Twitter when you are selling a product or

service through a landing page, is to give special offers through Twitter exclusively.

Remember that people are only on Twitter for a few minutes at a time, and that the format

allows for very short messages. Convey urgency and excitement through your tweets when

discussing your offering and you will see an increase in traffic. Twitter is an exceptionally successful platform for many people who are marketing a product

or service, but it does require that you build slowly, over time, and connect only with people

who are involved in or buying from your industry already. This guaranteed engagement, and

because the platform is free, it makes perfect sense.

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7: Forum Posting - Yes that Old Trick

Becoming a voice on a forum is one of the most powerful ways in which you can build traffic to

your lead capture page, but it has to be done carefully if you want to get the best out of the

setup and also ensure that you don‟t fall foul of the rules. Basically, treat forums in a sensible

and fair way, and behave in a fair way, and you should find benefits from establishing a

presence on any online forum that is relevant to your industry. Think LONG term.

First of all, make sure that you create a profile on the forum that is one that communicates

you as a human being, rather than some weird strange person that no one can identify. Try

not to use numbers, for example, in your forum name. This transparent profile creation

presents you as an approachable and trustworthy human being, rather than a spam bot or

someone who has an ulterior motive for being on the forums. Using a name also shows

you‟re not a company/website/business there to make sales or gain traffic. Talking about ulterior motives, one of the most obvious ones is that you are trying to get

business from a forum. Spend some time getting to know people on the forum before you

start talking about what you do, or adding links to your squeeze page in the signature. This

will stop people from thinking you are trying to just sell or spam them.

Ensure that your signature on your forum profile is clear and does have a link back to your

squeeze page but only do this after you‟ve built your account to a solid 100-200 posts and it‟s

a few months old. You can get away with doing it from start as long as you don't keep pushing

people to that link but from personal experience, I tried to set the signature after at least 100

posts. As you develop a presence, people will start clicking on that link back to your capture

page.

Ensure that you have chosen the right forum for your particular industry and niche. If you're

not able to offer advice to anyone because you're just in the wrong forum, this is not only a

waste of time it could lead to people blacklisting you for other forums that are more relevant

to your business.

Once established, post often. Keep a regular profile on the forum so that people actually realize that you are there to stay and you're worth approaching with their issues. Then you can start offering advice and build trust as a recognized authority. It is then that they will

begin clicking on your links and finding your particular offering online. While this can take

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time it is completely free and it also helps with your overall publicity for your particular

landing page. It is well worth putting the effort into. But Where do you Find Forums?

Again, Google will become our friend here. We‟ll use a few Google strings to find

relevant forums: “YOUR NICHE” + “Forum”

“YOUR NICHE” + “vBulletin” “YOUR NICHE” + “VBulletin Solutions”

“YOUR NICHE” + “PHPBB”

Now go and register, spend an hour a week posting and you‟ll build up a brilliant presence on

those forums and ultimately a steady stream of subscribers.

8: Pinterest - Not Just a Fad it Seems

While Pinterest is one of the newest platforms for online marketing, it is also turning into one

of the most valuable and positive channels too. Site owners and marketers are finding that

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they could quickly drive traffic from this site to their own lead capture page or landing page

just by following a few simple rules. Here we will look at these rules and present them in a

series of short steps. Your first step is to ensure that your profile conveys authority. This means including a logo

and lots of content that really shows, the people who find your Pinterest profile, that you

know what you're talking about and that you have some expertise in your particular industry.

When you are curating stuff for Pinterest ensure that it is all relevant to your industry, and this

will build authority. If you don‟t have that authority people will simply not bother showing up to

look at your stuff. This makes it a huge waste of time for you, and will not drive traffic to your

landing page. Ensure that you spend a lot of time on the Internet trying to find images that are useful to

your customers and not just you. This is one of the areas where many people fall down with

this particular channel. Your customers want to find stuff that is relevant to them so that they

will then go back to your particular squeeze page. So ensure that you spend time looking for

images that your customers are exclusively interested in. Once you have spent some time developing an authority page and building a lot of content

on there so people know that you're serious about your industry and that you care about

them, then you can throw in a few wild cards.

This means personalizing your page with images about you and your lifestyle. You can only do

this after a certain amount of time. But once you have built traction you could throw some

holiday snaps in to show that you're a human being. By this time people like what you are

doing in the industry and can also get to know you as a person. This will result in traffic to your

particular page and help build up the free publicity that you need to help make your

commercial offering one that is popular. This all takes time, but it‟s such a lovely, attractive

platform it is worth getting involved in.

2 Essential Tips to Instantly Gain Track from Pinterest

1. According to RJMetrics, 80% of pins on Pinterest are actually repins. That means only 20%

is original content. You, of course need to create as much of that original content as

possible. Pinterest may be about sharing photos but that doesn‟t mean they can‟t be

informative photos... Or more importantly IMAGES. Create informative infographics or even

just a tip of the day over a related image. Page 18 of 45

Here‟s an example: Let‟s assume you‟re in the cupcake baking niche. Your blog posts

regular recipes and your mailing list involves sending out free tips, free recipes and

promoting full on cupcake ebooks. You could post up a weekly tip on an image on your

Pinterest feed. You may need to get a designer to put something like this together but that

won‟t cost too much. Here‟s an example of what you could do:

It‟s short and snappy, provides a quick tip for baking and any followers of your boards and/

or baking related boards will be eager to repin and you‟ll get it shared around left, right and

center.

2. Taking the first tip a step further, you can use an image like the above to provide a

teaser, sample or excerpt of a blog post. For example, let‟s take the above image. This

would be 1 of 10 tips on your blog post. In the description, you‟d provide a link to the post

and then a quick call to action saying, “Read the Other 9 Cupcake Baking Tips Here”.

IMPORTANT: If you pin an image directly from a website to Pinterest, it will link it up to that

page. However, upload direct from your computer and Pinterest gives it a dead link. Always

check (and even double check) that you‟ve edited the image and added a link to it in the

Pinterest settings. Far too many people miss out on this and ultimately end up with zero

traffic without realizing just why.

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9: Podcast - Literally Sound Professional

One of the best ways to build traffic to your lead capture page or landing page is through using

a podcast. Podcasts are still listened to by millions of people around the world, and they are

an excellent channel for building interest in your offering. In this part of the guide, we will look

at some things you need to bear in mind if you are planning to use a podcast to help build

traffic for your landing page, or offer page. First of all, and perhaps this goes without saying, ensure that your podcast is interesting to

your audience. Don't bring them content in your podcast that means nothing to them or is

also out of date, or simply unrelated to what your business is. If you do this, you will find

that people will switch off very quickly, and your podcast will quickly die out. This will make it

a waste of time and money, because when you are spending time on a podcast you are

using up the time that could be used to make money, and it is only worthwhile doing if you

put the effort in to create an interesting session. It is also a good idea to try and create an RSS feed on your website or other location so that

you can optimize the audience for your podcast. Feeds like this will mean that people will

find it easy to latch onto your podcast and subscribe to it quickly. This brings much more of

an audience; and it will help when you are trying to build traffic on a large scale. It really is

almost essential that you build an RSS feed. If you are struggling with this aspect of things,

talk to the people who helped design your landing page and find some way to get that feed

setup. Finally, ensure that you create a schedule for regular podcast production, and then stick to it.

Once a week is fine, but anything less frequent than that means that your podcast will not

be able to build up an audience quickly. People will lose interest unless they can listen to you

on a regular basis.

Use a podcast to build up traffic, by keeping it regular and interesting for your audience. Podcasting means that you will have an audience who see you as being an authority, as you offer advice and information in an engaging way in your industry.

10: Blog Commenting - Boring but it Works Unfortunately

Blog commenting is as old as the hills, and is responsible for many people driving huge

amounts of traffic to their websites. It is incredibly useful, and actually serves two purposes. Page 20 of 45

First of all, it helps to drive large amounts of traffic over time. But secondly, it also helps to build up communities, and is actually a very social way of building traffic that many people find that they enjoy once they have become established. For building traffic to your squeeze page though, it is one of the most effective free practices around today.

The idea is simple. You find blogs that are run by people who could be your customers or

are in your industry, and you start to read them on a daily basis. This means visiting the blogs

and taking the time to take in the content that the writers of the blogs have provided. Once you

have done this for a while, you should be able to build up some kind of response to their main

ideas or themes. This will allow you to form your own ideas and opinions on what they

normally talk about. This is where your blog commenting can begin.

Start to write comments on the blogs. Don't write simple comments that don't really mean

anything, but instead focus on adding value to the conversation. The more you can do this,

the more that the blogs will actually value your input and then people will start to click on your

links. Nine out of ten blog commenting boxes allow you to put your website link in there. But

this is all about responsibility, so make sure that when you do actually start adding comments

to blogs, that every single comment you make is relevant to the conversation that is going on

and also offers some extra insight that people will find useful.

“Great post.” “Thanks!” “I love your writing.” - Yeah... None of that please. ADD to the post

with your comment.

Once you have established a routine on this and are doing it on a regular basis, you will find that your traffic to your site or page will increase quickly. This is because people will start to value your comments and see you as being an authority on that particular topic. Remember not to spam anyone or write meaningless comments. Also, only comment on

blogs that are relevant to your customers or to your particular industry and market. Get that

right and you should find that blog commenting is one of the most powerful tools in your

arsenal for building traffic. TIP: Do NOT include your link in the copy. You‟ll struggle to get your comment approved, and if it does, it‟s too obvious you‟re there for traffic. Just include your link in the website field

and you will, over time, see a stream of traffic from your commenting efforts. And of course,

there‟s a myriad of SEO benefits to doing so also.

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11: Content Aggregators - Open your Content to the Masses

Content aggregation has recently come into its own when it comes to building traffic. This is

the process where you go out on the Internet and manually try and find content that your

audience will be happy to read and watch. It doesn‟t mean hiring someone to do it for you,

because you need to bring an editorial feel to the process. The more you find content that you know your customers are definitely going to want to use, the more you will build your authority. And then people will share what you have actually shared; which brings links back to your particular offering. This means more traffic for you.

Content aggregation is free and is easy to do, and it‟s actually quite fun as you find a ton

of content out there that is meaningful to your industry. Always be careful to share content that is totally relevant to your customers. If you don't do

this then your customers will not find you. Whether you are posting your content up on your

blog or anywhere else such as social media, you must always ensure that the content you

have found rings true with your audience. There is a very strong reason for this. Due to the

huge amount of content already on the Internet, people tend to switch off easily. They

actually become a bit stuck, and get stressed with the fact that there are so many blogs,

videos and info-graphics for them to look at.

If you are the person who is responsible for helping them to sift through all that stuff and find

the best stuff that means the most to them, you'll be viewed as an expert. They will then

logically see your particular website and your landing pages as being those coming from an

authority in that particular industry. This will bring you massive respect and then cause more

people to drive themselves to your websites and webpages and therefore they are more likely

to buy the product or service you are offering. Once again, content aggregation is entirely free;

the only resource you need is time. It is worth pursuing as a traffic building strategy simply because it helps build your authority,

but it is also guaranteed to bring you traffic that is meaningful and targeted for your offering.

Remember the golden rule of only aggregating content that means something to the people

you want to sell to, and you cannot go wrong with a strong content aggregation strategy. But let’s turn that around! Let‟s get your content shared and become an „aggregatee‟ (yes,

made up word there). The easiest way to go about doing this is to sign up and submit your

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content on a regular basis to a content aggregator. Here are the recommended aggregators

to join up to. Make sure you spend time completing the application as they are usual

manually reviewed so come across as an expert human not a generic robot:

http://alltop.com/ - Essential http://www.blogengage.com/ http://inbound.org/ http://www.blokube.com/

12: Just Retweet - Get your Content Tweeted and Tweeted Just Retweet is one of those services that sounds ridiculously simple when you first hear

about it. All it involves is you tweeting something then asking other people to retweet it for you.

However, it is a lot more sophisticated than it first seems, and this is due to the fact that a

real community has been built around the service. The good news is that it is incredibly easy

to get started, and you can quickly build traffic through using it. This means that with a little bit

of effort, the returns are quite high. You get 100 credits to start with and then can use these to ask other people to retweet your

tweets. This is the simple bit and if you work hard at it, you can usually find people that have

followers that are the demographic you are looking for when it comes to the product you are

trying to drive traffic to. This is perfectly possible after just a few minutes of using the site, and

there are plenty of opportunities to make real connections with people through Just Retweet. You can choose which tweets you want to retweet and this means that you can very easily

tailor your own Twitter feed to the audience you want to reach. You get credit for retweeting

other people‟s tweets, which you can then use in return as a way to get people to retweet

your stuff. Page 23 of 45

As you may know, retweeting is one of the key ways in which you can build authority on

Twitter. When people get enough retweets they can effectively use this kudos as leverage to

build traffic. The best Twitter users in the world regularly use the leverage of Twitter to send a

steady stream of traffic to their own capture pages and landing pages, and Just Retweet is an

easy and practical way to do this. The interface is incredibly simple and easy to use, and this means that it takes hardly any time

for you to be set up and building up those credits. This makes Just Retweet quite possibly one

of the fastest ways to build traffic, because the more retweets you get, the bigger your profile

on Twitter. As that profile grows; you will have more traffic to your site. When you are aiming

to sell a product through a sales page, this makes perfect sense. A high quality service that is

easy to use, and can bring huge amounts of traffic. But Does it Work? Not always, no. Far too many marketers go in all guns blazing, they

quickly sign up, get people to share anything, see little traffic and give up. You need to spend

time using Just Retweet. So set your profile up and then wait until you have a decent and

interesting blog post to Retweet. We‟re using this to build traffic to your blog which will

ultimately become subscribers, there‟s no point going directly to your squeeze page with Just

Retweet. Then when you have the post up, INVESTIGATE potential members on Just Retweet. Look

at their followers, do they interact, do they share, do they look real. If they do, then request

that they retweet your post. It‟s as simple as that.

13: Document Sharing - Turn your Current Content into Traffic

Not so long ago there were article directories available on the Internet that you could submit

articles to. For the majority of the directories, you could also send links back to your website

or webpages, which people could click on because they believed you were an authority on

that particular subject you were writing about.

There were a few big directories involved in this process, like Ezine Articles, and what

happened was that many people built up a huge amount of traffic by publishing a lot of

articles on such directories, with their links contained in the articles. Over time, you could

build up an avalanche of traffic as people subscribed to your article feed and generally saw

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you as an expert. If you had a squeeze page, or a landing page that you had an offer on, this

meant you made lots of money. Google updates came out and many of these directories were seen as spam sources or

content farms (which in theory they were).

Document sharing sites then became the norm. These are excellent ways in which you can submit your articles with links attached and get great traffic. Sites like Slideshare allow users

to submit Word documents, PDFs and many other types of files that have links, and then

ensure you are viewed as being an expert in your field. These links are then clicked by

people, who view you as being an expert, and then your traffic numbers increase massively. The reason these sites work so well is that they are huge, and full of thousands and

thousands of documents that have been uploaded by users. Because they have been filled

to the brim with so many documents, they have plenty of inbound links.

Any site that this has this number of inbound links is almost instantly viewed as an authority

by search engines such as Google. This means that they rank these sites highly, and they

rank the articles and documents that have been shared on these sites highly too, according to

their keywords.

As long as you can submit documents that have the correct keywords in them, and you write

good pieces of work; your links will be clicked. With the authority that these sites have, this

means that you have a massive increase of traffic simply because you have shared high-

quality documents.

Best of all, document sharing is entirely free. Do it enough and do it consistently enough, and

you should find that this becomes a major traffic source for you as you sell your offering

through your pages online.

14: Facebook - Not a Fan, But it Works

Facebook has quickly proven itself to be one of the most dynamic social media platforms

available on the Internet. However, marketers have also realized its potential too. With a

highly engaged user base, and quick communication possibilities, it can be used effectively to

build traffic to your web page where you are selling your product or service. Some things

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have to be done carefully here, and in this section we will look at steps to make your

Facebook account a real driver of traffic.

I’m not a fan, for good reason: I find it far harder to get traffic and interaction from Facebook

than I do other social networks such as Twitter and Pinterest. It feels more forced on

Facebook. But that’s not to say it can work as it does for hundreds of thousands of marketers

out there and over 1,000,000,000 users just can’t be ignored.

One key aspect of traffic building is to ensure that you make your images large and attractive. Facebook posts that have large images get twice as much traffic generally and twice as many clicks as posts without images. If you can find some images for your posts, we do recommend that you include them because this is an easy way to build up that traffic quickly.

It is also a good idea to keep your messages short. This amplifies engagement and drives

more traffic, because people don't spend too much time reading on Facebook. Keep the text

lines short and to the point, and eye-catching if possible. The wittier you are, the more likely

people will click on the link to your page. If this happens, over time you will see a huge

increase in traffic, which obviously means more revenue for you. Talking of being witty, ask fun questions of your audience once you have built one. This

encourages them to respond and therefore engage with you and your brand. This will translate

into sales as people realise that they can trust you because you're a real person who wants to

talk to his audience. Traffic will increase as people then build on the trust to engage further

with you and your offering overtime. Asking witty questions is a foolproof way of building on

that traffic source. Don't just use Facebook to link to your sales page either. If you can, link it to a blog or other

website so that people know you are not just there to sell. This is vitally important for building

that trust that will turn into engagement and then into traffic. Don‟t link to your page

continuously, offer information and help through blog posts and articles and this will help to

build up traffic. Facebook is a useful way to build traffic, and it's free too. Just remember the points raised in

this guidebook and you should find that your traffic source from Facebook grows over time to

become formidable. It‟s another LONG term traffic source that you need to build upon slowly over time.

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15: Instagram - Yes, Photos are Traffic Generating Contrary to popular opinion, you can use the Instagram platform to build up a strong and

powerful traffic source. This means a bit of work on your part, but because Instagram is free

and so effective, you would be foolish to ignore the possibilities. Instagram has been around

for a while now, and has developed a reputation for offering fine images and lots of branding

possibilities. But there is a lot of mileage in the service for traffic building activities, and we will

look at these in this section.

Your first job is to ensure that your bio contains your URL. If you can do this, this means

that your Instagram account and all activity will link back to your page where you are selling

your product or trying to build up a list of subscribers. This is important because Instagram is

so visual and instant. The speed at which people use the service means that links can be

clicked on quickly. In your short bio, include a link back to your page where you are asking for

subscribers or even your blog and you will see traffic increases quite quickly.

Search around the web and find popular images that are associated with your product. If

you are able to do this you can then collect some more as a curator and put them all together

in one Instagram post. You can then comment on these images and this will build interest in

you. Leads will then engage and link through to your squeeze page.

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As one of the free services on the Internet, Instagram is a real winner when it comes to

building awareness about your product or service. Use it carefully, and ensure that you are

transparent about prices and links too. This should mean you get a steady stream of traffic

over time.

So How do you GET Traffic from Instagram to your Blog?

1. Share Photos from your Blog Posts - Most blog posts will have an associated image,

right? Share this photo to Instagram and include a link to read the post on your blog. It‟s

as simple as that.

2. Watermark Them - That‟s right, throw a watermark of your website URL into the photo, just

in the corner for additional exposure. /

3. Hashtags Aren‟t Just for Twitter - You might associate the term of Hashtagging with Twitter

if you don‟t use Instagram but in your description, placing Hashtags on Instagram is

ESSENTIAL. Use Tags for Likes to find the best Hashtags for your images.

16: Encourage Sharing - Send that Content VIRAL

One of the best ways to build up traffic for your campaign is to encourage sharing of your

posts. This is one of the most powerful ways of pulling in traffic, because it involves something called „social proof‟. This is where people show that they like your content and this adds a seal of approval that creates even more traffic opportunities. The way to get this done quickly and

most effectively is by adding share buttons to your website and other platforms. Page 28 of 45

One of the quickest ways to do this is to add a plugin to your blog, for example. For example,

the „Add This‟ service brings business owners a suite of sharing buttons that can be added to

a site or web page. This means that site visitors can instantly share the details of your content

and then your offer with their followers, friends and other social media components.

These website tools create a situation where the buzz around your content and sales pages

will grow over time. This will massively increase traffic, because a snowball effect will occur,

where site visitors will share links to your posts and the content on their social networks. All it

takes is for some of these people to have sizeable social networks that are reasonable

dynamic and engaged, and traffic will grow. It also makes your content more social. This means that there will be a slower, but more

sizeable level of engagement. The thing about social media is that the tidal wave of traffic that

can result from it is something that can either build over time (with constant engagement) or

be a quick and persistent rush, if content goes viral. So if you have content that is sufficiently

engaging there is a big chance that the impact will mean that more traffic will come due to the

engaging quality of the content. If all of this is linked to your sales offering, it makes a huge

difference.

17: Link it all Together - OK, not Technically Traffic But...

When you are working with social media it is very easy to do too much and end up with most

of your time being spent managing your social media accounts. This means you get less work

done and less profit is received. The way around this is to tie all your social media accounts

together in one place, so that you can deal with it in one place and your audience can also

view it in one place. You also need to look at the way you work with social media to ensure

that you are doing it most efficiently and getting the most value out of it when compared to the

time put in.

The first way to do this is to ensure that you spend an allocated amount of time each day

on social media. This could be 30 minutes in the morning whilst you go through all your

social media accounts and sort out your updates through scheduling software and

scheduling services. Many platforms, such as HootSuite, allow you to do this. This means

that you don‟t get bogged down throughout the day with updating your social media status,

and can concentrate on getting some work done instead of wasting time.

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Once all your social media accounts are in place and you have started to build up some

traction, it is then worthwhile considering putting all your updates on one page on the Internet.

Many blogging software platforms allow this as part of a plug-in. By having all your social

media updates and information collected on one page, the people who will buy your product

or service only have to look in one place to see the social media updates. This makes it

easier for people to follow you without feeling that they‟re being overwhelmed.

Social media is so attractive to anyone who creates a sales page for a product or service

simply because it is free. This lowered barrier to entry means that people can sometimes be

caught up in updating their statuses for much of the day. This is, of course, bad for business,

and should be avoided at all costs. Allocate yourself some time every day to do social media,

and schedule and automate as much as you can. Then tie all your accounts together on one

page so people know where to find you and where to contact you. This way, you can ensure

that people will go to one place to find all your social media platforms, and then they will find

it easier to click links to your proposition.

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Chapter 3

8 Paid Source of Traffic

8 Paid Sources of Traffic

There‟s nothing wrong with free traffic so don‟t opt for just the paid stuff, but in a lot of cases

the paid traffic is far quicker to deliver. You do need to work out your profit when it comes to

using paid traffic. You don‟t want to be investing $1,000 into PPC traffic if it‟s earning you just $500 so it‟s incredibly important to track sales and conversions.

1: Adwords

Using Adwords to drive traffic to your sales page has become established as one of the most

effective methods available. Things need to be looked at carefully with regards to the

parameters about Adwords, especially in the area of keywords, if you're going to meet with

true success. But as a traffic builder it is one of the best-paid methods available on the

Internet.

It is really all about the keywords first and foremost. This means choosing keywords that are

appropriate to your target market, and also those that have the least competition. Do this right

and you should see traffic arrive naturally as people search for your keywords and find you

with less competition around you. This does take time to get right. Invest time in choosing

keywords that are linked to your audience but also don‟t have lots of competition. This means

thinking carefully about what your audience will look for, but also trying to find keywords and

keyword strings that do not have a massive amount of people looking for them. Make the advertising message in the text box as concise and descriptive as possible. Don't try

to be clever, instead just be as descriptive as you possibly can about the product or service

you are trying to advertise. The more people get out of the advertisement as regards details,

the better. Many people don‟t have time to search around on a Google search page for long. If

you are going to get their attention you have to be very direct with descriptive text advertising

that reaches their needs immediately. Tell them all they need to know about why they should

have your product and you should be fine.

Adwords works well with sales pages etc because the link will go straight to the selling

proposition. This means that they're qualified leads that will go straight to where they can

buy. There is no need to qualify that any further, in other words. This means that once you

have crafted good copy and you have chosen your keywords carefully, the rest should happen

naturally as people who will want to buy what you‟re selling find your site through targeted

advertising.

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Be careful with Adwords. They‟re not fans of squeeze pages that are just squeeze pages.

However, show you‟re professional with a blog, about us and contact us pages and you‟ll

find it easier to get approval from Adwords.

10 Essential Adwords Tips:

1. Use Keywords in your Ad Text - You need to prove to Google that your ad is relevant to

your keyword to get a high quality score which will improve your chances of ranking in a

noticeable location in the SERPs. Tailor each ad for each keyword you‟re targeting to

ensure your quality score is high.

2. Use Ad Groups - Create lots of ad groups to manage your different types of keywords and

create ads tailored to each ad group to see which type of keyword is best performing.

3. Set your Max Bid High - Adword ads are ranked by 3 main factors: CTR, Relevance

(quality) and Bid. To get your CTR rate you need to get exposure and to get exposure you

need to bid high. Set your initial bid high and when you‟ve had a few clicks you can begin

to reduce your bid as the CTR rate will ensure you rank regardless.

4. Include Broad and Exact Keywords - But bid higher on those more targeted exact match

keywords.

5. Use Negative Keywords - This will ensure your clicks are fully targeted. For example,

perhaps you‟ve written a recipe book full of sugary cake recipes, you might choose to set

your negative keywords as “Healthy, Diabetic, Diet.” A basic use of negative keywords is

when you‟re selling something through Adwords as a premium, using the negative

keywords “Free, Cheap, Sale, Discount” can ensure that you‟re only targeting qualified

buyers instead of freebie seekers.

6. Tailor Landing Page - You can take your targeting further (and get deeper into Google‟s

good books) by targeting your landing page for particular ad groups or keywords.

7. Split Test Ads - With Adwords, you can take advantage of the rotation feature which will

allow you to rotate multiple ads within an ad group to see which is returning the best ROI

and of course, CTR.

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8. TRACK! - It‟s shocking how many people claim Adwords is failing or don‟t even know

because they‟re not tracking their results. Make sure you spend the time to track those

results. Find which keywords are offering the best CTR and ROI and which aren‟t of

course and keep tweaking your campaign.

Adwords needs to be watched carefully because it does cost money, and if you're not careful

you can leave an ad running for a long time that doesn‟t produce results. If you have chosen

your keywords well and you have enough traffic things should be fine. Remember to test

your ad to make sure it is producing the conversions you need.

2: Buy Sell Ads

BuySellAds has become famous for being one of the actual paid for services that actually

works. This is mainly because it is so well produced and so effective in reaching the right

people. As a paid service, therefore, it is well worth considering. In this section we are going to

look at a few things that you need to bear in mind when you use the service, in order for you to

get a maximum return on your investment. It costs money, so be extra careful to make sure

that you follow these tips closely.

Use the services tool that help you to filter out websites that are not relevant to your

particular niche. This is invaluable, and saves you a lot of time trying to find sites

manually. Websites that are relevant to your needs can be chosen by the software itself on

the platform, and this should be used extensively to ensure that you‟re not wasting money. Page 34 of 45

Make the effort to include your advertisement above the fold. This is the top part of the

webpage that appears before any scrolling has to take place. You'd be surprised how many

people get this wrong, and pay for ads at the bottom of the webpage. Treat your webpages

that the advertisement is on as newspapers, and this will make more sense to you. Having

your ad at the top of the webpage or in the top half of it means that people don‟t have to do

anything physical to find you. They will see your banner ad straightaway as soon as they

reach you via search. This is an effective way to get attention and to also ensure that people

read your message without having to go elsewhere.

Always pay the extra money and buy bigger advertisements. Banners need to be huge, and

box ads need to be of considerable size to get attention. Too many small ads turn people off,

so make sure you stand out by having a large ad that gets people‟s attention. This is a crucial

aspect of successful advertising with the service. Place part of your budget against buying a

large ad. It will really pay off in the long run because people will remember seeing your ad,

and as the search brings traffic to the website they will see your ad first before anyone

else‟s. This does not happen with small advertisements. If you‟ve not got the money to go for the best converting spots then don‟t waste your money

on the smaller spots. One hint is to try and avoid the 125x125 banners in the sidebar of

websites. They offer up one of the lowest CTR and can often leave your banner lost amongst

similar banners.

This is an excellent service, and although it costs money, the reach it has and the quick way

in which people finding your ad means it is well worth the investment.

3: Facebook Ads

Facebook was growing but the revenue wasn‟t until they launched their advertising program

which marketers have JUMPED on. The ability to target particular demographics in such a

simple interface was understandably attractive even with an industry low CTR.

One of the best ways to use Facebook's paid platform is as an email capture tool. If you

create offers using the platform, in return for email addresses, you should build your email

list up even further and therefore add more value to your advertising. Many successful

marketers that have sales pages to drive traffic to use Facebook‟s paid ads as a place

where they can put free offers to build a large email list. It may not be for you, but it is worth

considering if you have a list that is not as big as you would like it to be. As you and I both

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know, sending leads blindly to a sales page is harder then sending them through your

squeeze page and then through your funnel and qualifying them for the sale.

You can also use the custom audience feature Facebook offers to add your own email list to

Facebook. Many people use Facebook now quickly as part of their day, and this means that if

your ad is already targeted at your email list it will go out to them and build up interest in

traffic quicker. This is well worth considering if you have a valuable list. It pays to have a large base of friends on Facebook first. If you have more than 5000, you'll

instantly see a growth in traffic to your sales page through the foundation you already have. It

doesn't take long to get a large base of people on Facebook as long as you have worked hard

to build up a good page. Using a large fan base means that you‟ll get traffic instantly.

Facebook allows you to market to your fan base only, and if anything, it is a good way to test

the waters with your sales page. This means instant traffic, and instant testing too for the

quality of your sales page. Tips for Advertising on Facebook:

1. Become Familiar with the Facebook Advertising Guidelines - There‟s no point wasting

your time in submitting an ad that‟s going to get rejected. No GET RICH QUICK rubbish

for example.

2. No Annoying Ads - Unlike Adwords, users on Facebook can close/hide an ad. If they‟re

not going to click the link you don‟t want them to be annoyed enough to close your ad. If

you get enough closed ads, you‟ll be alerted to Facebook.

3. Spend Time Finding an Image - Pick an enticing image that is RELEVANT to your advert.

You need it to be eye catching.

4. Test with $1 Budget - If you‟re new to Facebook, you can actually test with a minimum daily

budget of just $1. You could test for a while month for $30. This should give you enough to

work out if it‟s going to be worth while and whether it‟s worth spending more money on it.

4: 7 Search Page 36 of 45

When it comes to paid search, the options have recently become a lot better. People who

want to use paid search for their sales page now have plenty of providers to choose from. But

the truth is that only a few actually seem to deliver when it comes to results. The company

7Search has built a reputation around delivering value for money and a real return on the

investment for anyone who uses it, and it has become a favoured resource for many sellers

who have pages to drive traffic to.

It has a great reputation for actually delivering real targeted traffic. This means that it is

differentiated from other paid traffic sources in that it targets the right people for ads. The best

thing about the 7Search proposition is that it offers hardly any barriers to entry. Advertisers

routinely start small, with a $25 entry being the minimum, and then graduate to larger price

plans that bring even bigger results. This makes it one of the more cost-effective paid search

plans available today. For someone who is running a campaign for a sales page, it makes

perfect sense to watch the budget when using paid search, and this particular provider allows

for a lot of scope in this regard. The company also runs quite rigorous fraud checks against buyers. This means that

advertisements will reach real people who are qualified to buy products. This also means

that the recent spate of bots that have threatened to take over search and effectively defraud

advertisers is of no consequence. The company prevents issues by creating a situation where

anyone searching is already qualified as a human being with an interest in buying. This

gives advertisers peace of mind and allows for more trust in the paid search method. One valued aspect of 7Search is the fact that it offers a different audience than other paid

search options, such as Google. This means it has a more defined audience, and an audience that is more likely to click. This company seems to be blazing a trail for search. The low cost for entry makes it a

valuable strategy if you have a sales page you are trying to build traffic for, and this low cost

also makes it easy to test and see what kind of results you are getting, before you enhance

any campaigns you have. It is well worth trying and testing to see the results, and is a viable

option for traffic building. The issue may have with 7Search is the traffic isn‟t of the same quality as Adwords for

example, the advantage of course is the lower cost per click you pay at 7Search.

5: Lead Impact Page 37 of 45

Leadimpact is a new service that offers a different kind of traffic system when it comes to the

paid versions. It is proving to be quite successful and is still reasonably new enough to bring

strong results for anyone who wants to build traffic. With this particular service people

download software from the company, which then gives access to games, music and other

premium online services. When they download the software onto their computer they see

your ad. With a huge customer base, this is turning into one of the most lucrative ways to

build traffic online. The reason it works is very simple. The package is so attractively presented that anyone who

downloads the company software will see your ad quite quickly and quite clearly. This means

maximum impact. It's a great traffic builder for that reason, because it is context based too. In

other words, customers will see your ad and it will be related to what they want to buy, and

because it has such high premium content behind it provided by the company, customers are

in a positive mood to click on your particular banner.

One of the main reasons why the company has become so popular is that it has high-quality

traffic. These are qualified buyers, and there is no traffic involved in this that seems irrelevant

or poor quality, which is often the case with other traffic providers. Many advertisers on this

particular service do feel that the traffic quality is higher than most other providers, which says

a lot considering that there is quite a lot of competition out there for paid traffic sources. This

leaves this particular service head and shoulders above most others. And it is growing in

popularity. One key aspect of the service‟s success is the window size. You get a lot of space here,

which means your particular ad has a lot of real estate on screen. You also get ads that are

above the fold on the screen, so there is no chance of you being lost. This is a quality service

that, while it costs money, proves to have a great return on investment for many people. If

you‟re hoping to drive traffic to your web page and your offer, this is one of the better

opportunities available online. With attractive windows and a great targeted audience, it

makes sense to follow this particular opportunity before it gets saturated with ads.

6: Info Links

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Infolinks is a contextual advertising service and it has grown in popularity in recent years. This

is mainly because it is incredibly easy to use and set up on your website or webpage. If you

have a blog and are using that to drive traffic to your particular sales page, Infolinks is a

definite opportunity for you. One of the best aspects about this particular service is the fact that is so easy to install. The

script is five lines long and all you have to do is install it in the footer of your particular

website or webpage and this will drive traffic for you. This means it has an advantage over

other contextual advertising that often has a lot of script to install. Another great advantage that you will find makes it easier to drive traffic is that the interface itself is very simple to use. This again makes it different to many other potential advertising

solutions, which are often quite difficult to tackle when it comes to managing your ad sizes and colours etc. This, we feel, gives it a clear advantage for anyone who wants to build traffic for their sales page. With such an easy interface, this also means that you can get your advertisement just right. This is vital to anyone who is trying to drive traffic. It also has a great reputation for not slowing down the sites that it is displayed on. This means

that people enjoy using it, and also that, wherever you store the actual link, you are

guaranteed to not have any site slowdown. This means a lot in this fast paced world, where

people rarely stay on site for longer than a few seconds. Having links that are easy to install

and also do not slowdown sites etc. means for a more fluid experience that is better for your

customers and better for you as regards management of the links.

All accounts show that the return on investment is very good for Infolinks. The company

obviously have got their thinking straight, and they're very good at driving traffic to any site or

page that you require. The big advantages to this system are the ease-of-use, and of course

the traffic that you receive. This is a definite possibility for anyone who needs to drive traffic,

and it is so easy to use that we feel it makes it a clear option to anyone who is starting out in

driving traffic.

7: Clicksor

Clicksor is a contextual advertising network service, and it has recently become very well

established, especially for people who are trying to drive traffic to their sales page online. It

has plenty of great features, and is well known for being incredibly easy to use and manage.

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This counts for a lot in a world where advertising options, especially with contextual

advertising, can often prove to be quite complex for inexperienced advertisers.

They are most famous for providing in-text ad solutions. This is where the site visitor hovers

their mouse over a certain highlighted or underlined word and then an ad pops up that is

contextual. Because the ad is entirely contextual it makes perfect sense to have an ad in that

place, and is not disruptive to the Internet experience of the buyer. This makes for a much

more pleasant relationship, because your ad then links directly to your sales page, and the

customer has reached you through a common sense, contextual setting.

Is also offers Banner ads. They are really developing their skills in this area, with some

banner ads that are incredibly large but also somehow nonintrusive. These are at the top of

the screen and provide a link directly to your particular webpage. These banner ads look

great, and they are proving to be very effective for many business owners who want to drive

traffic quickly and effectively to their sites. As said before, this is contextual, so all traffic is

qualified. This means you get people coming to your sales page with an interest in your

particular industry and product, and therefore they are targeted and far more likely to show an

interest in what you are selling. This is incredibly effective, and many businesses have found

it has brought them great results. They also offer graphic banners too, but what makes them different to other service providers

is the fact that they can offer graphic banners of a large size. They can be quite large, and can therefore make a massive impact upon the site visitor. Colourful and attractive, they are a great way to build your traffic.

This is a useful and very effective means of building traffic, and it has already proven to be

effective for many businesses that are selling products and services online. You can test with

a smaller package before you go for a full graphic banner, but the ROI is so good on the

system, many people use it on a regular basis.

8: Ezanga

The service eZanga is rather unique when compared to other PPC services, in that it also

has a search engine behind it that is growing in popularity. With thousands of people using

the site every day to search, the PPC possibilities are positive. Pay-Per-Click has long been

established as a superior way of driving traffic to a site, and it has always been reliable as a

means of building businesses online. With eZanga, you have a service that offers one unique

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aspect that makes it quite different from other PPC offerings. And that‟s the rather special

customer service. The company is proud of its customer service, and it has every right to be. Each PPC

customer gets a dedicated customer service representative who can offer help and advice on

the campaign, as well as advice on other aspects of advertising and marketing too. It is very

rare to find a strong, dedicated customer service representative, but to have one attached to

you and your PPC campaign makes it very special. We think this is one of the key features of

eZanga, and with so many things that can go a little wrong with a PPC campaign (especially

at the start), it is good to know that you have a dedicated rep at the end of a phone line to help

you.

Right at the heart of things is AdPad. This is a self-service campaign manager platform, and the

customers of eZanga often cite this as being one of the main reasons why they stay with the

company. It is astonishingly easy to use, and allows you to manage multiple campaigns, all from

the same place. There is also a clear and comprehensive reporting feature with AdPad, which

means that all of the analytics that you need are presented quickly and effectively.

There is a lot going for this particular PPC service. The company has a fun approach, and the

tone of the site is warm and approachable. It doesn‟t seem as intimidating as other PPC

services, which often try and blind the user with numbers and science. Instead, it presents as

fun and laidback, and it obviously wants to treat customers well.

With plenty of user-friendly features and a real sense that there is always someone there to

help if you need it, eZanga is a truly high quality PPC provider that understands it‟s customers

very well. This is well worth investigating if you are trying to drive traffic to your sales page,

and should be investigated by any business person, especially of you are new to PPC.

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Chapter 5

Traffic you DO NOT want to Use!

Traffic Sources to Avoid

This is just a sort section for your traffic guidebook but it‟s a section we couldn‟t afford to miss out. We want to mention traffic sources you should avoid because, yes, they exist. The main culprit: FIVERR

Hopefully, after just reading the 4 above ads on Fiverr you should be able to tell that these

are just a little too good to be true. Well... Maybe that‟s a little harsh. But they‟re certainly not

going to be high quality. You might get 1,000,000 hits to your site and it might be USA only

traffic but I can guarantee that the traffic will be spam traffic that won‟t convert.

Again, you might think it‟s worth a punt for $5 but it is NOT! I guarantee that $5 is going right

down the drain. You might as well pull a match out and set fire to your $5. At least it will be

remotely more entertaining.

Sending this traffic is not only going to be a waste of time, but it will also skew any conversion

stats you have. The lesson: Don’t do it!

This applies, not only to Fiverr, but anyone anywhere selling a lot of traffic for a pittance. Let

this be a lesson learnt. Page 43 of 45

Chapter 6

Conclusion

Conclusion

There you have it: 25 traffic sources you can go and put into play generating 100s

of subscribers for you over the coming days, weeks, months and of course YEARS.

If you‟re just getting started then start with the 17 free traffic sources. This way you can test

the conversions on your squeeze page. You can check your funnel works. And you can see

how many subscribers you can garner from your page. When it‟s converting with your free traffic you can start to put the paid stuff into play. This is

generally easy traffic to generate but can also be one of the easiest ways to rinse your bank account dry. So plan, plan and re-plan any paid advertising you decide to take on. Have a look at http://www.secretunveil.com and start your journey with the RIGHT Guide!