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2017B2BContentMarketingResearch:

What’sWorking&Why

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Hi, I’m Joe Pulizzi @JoePulizzi

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JEFFROHRSCHANNELSSLIDEEXAMPLE

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Content MarketingInstead of communicating through someone else’s channel, we create and distributeour own amazing information and build audiences.

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BENCHMARKS

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@JoePulizzi

TAKEAWAYS• SetYourGoalsforSales,SavingsorSunshine• WhyAreYouUsingEachChannel?• FocusOntheReader’sOutcome• CreatetheContentMissionStatement• OneContentType,OneMainChannelPer

Audience

• NeedanamazingE-Newsletterandremarkabledownload

• Don’tBuildYourHouseonRentedLand• Whatdoyoursubscribersdodifferently?• ThinkAboutBuyingvs.Building• BEPATIENT!!!

TheStoryofContent.com

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BUDGETS

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CREATION

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DISTRIBUTION

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YAY!

BOO!

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MUSTHAVESAmazingE-NewsletterExchangeofValue(Ebook,ResearchReport,Etc.)

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PROMOTION

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RESULTS

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WHAT’STHEDIFFERENCEBETWEENTHOSEWHOSUBSCRIBETOMY

CONTENTANDTHOSEWHODON’T?

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(1) ContentType

(1) MainPlatform

LongPeriodof Time

ConsistentDelivery

THEBASE

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ONECONTENTTYPEOnePlatformConsistentDelivery

OVERTIME(12+MONTHS)

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TRENDFOR2017

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YOUMUSTCREATEVALUEFORYOURAUDIENCE

BEFOREYOUEXTRACTVALUE

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Questions?

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Register:http://vert.ms/contentbuyersjourney