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Wise Words from the Speakers at the 2016 Measurement Summit
Thursday, October 13th, 2016Durham, New Hampshire
Compiled by Erinn Larson
Big data in the 21st century: "If information is the oil, we’ve
got a gusher on our hands.”Matthew O’Hern
Peter T. Paul College of Business & Economics, UNH
#MeasureSum16
“Attitude shift precedes behavior shift.”
Michael ZivianiPrecise Value
#MeasureSum16
“Performance measurement often lacks context.”
Mark StousePROOF
#MeasureSum16
“Measurement is about more than just numbers.”
Cindy VillafrancaSouthwest Airlines
#MeasureSum16
“We tell the story of who we are, what we do, and what we
contribute.”Jennifer Williamson
Sodexo USA
#MeasureSum16
“Think of the press release as a digital tool.”
Steve CoxSodexo USA
#MeasureSum16
“Big data and predictive analytics is key for resource allocation.”
Sean MonogueU.S. Air Force
#MeasureSum16
“The first requirement of measurement is: Are
stakeholders receiving key messages?”
Deanna CenturionCyera Strategies
#MeasureSum16
“Communicating the results broadly across the organization is
as important as the measurement itself.”
Mary MillerMiller Comms
#MeasureSum16
“We need to measure business results at the ‘think, feel, do’ level.”
Sean WilliamsCommunication AMMO
#MeasureSum16
Wise Words from the Speakers at the 2016 Conclave Meeting
Friday, October 14th, 2016Durham, New Hampshire
“A negative comment has 3x more impact than a positive comment on
social media channels.”Michael Wolfe
Bottom-Line Analytics
#SMMstandards
“It is not ‘share of voice,’ it is ‘share of desirable voice.’ ”
Katie PainePaine Publishing
#SMMstandards
“Industry standards are critical...They can lead to
enhanced trust.”Ron Pinelli
Media Rating Council
#SMMstandards
“Defining the metrics you use is crucial.”
Peter StorckWord of Mouth Marketing
Association
#SMMstandards
SPEAKER PRESENTATIONS AVAILABLE FOR DOWNLOAD:
Day 1: Measurement Summit | Thursday, October 13th
Mark Whitney’s presentation: “How Research Guides Business Decisions in Healthcare”
Michael Ziviani's presentation: "Understanding Value: International Perspective"
Cindy Villafranca's presentation: "The Role of Data, Dashboards, Technology, Data Visualization & Predictive Analytics"
Steve Cox & Jennifer Williamson’s presentation: “Public Relations 3.0, Sodexo in North America 2017”
Mary Miller’s presentation: “The Future of Internal Communications Measurement”
Sean Williams’ presentation: “Emerging Standards for Measuring Internal Communications”
Day 2: The Conclave meeting | Friday, October 14th
Michael Wolfe's presentation: "Advances in Social Media Measurement and the ROI of the Customer-Brand Experience"
Katie Paine's presentation: "Validity Test Results for Opinion and Advocacy Standards"
Ron Pinelli's presentation: "MRC Social Media Measurement Guidelines"