Newton M. Campos, Ph.D.

THE MYTH OF THE IDEA and the Upsidedown Startup

Different innovation approaches�R&D Management �

Product Management �

Technology Management �

Knowledge Management �

IP Management �TRIZ�

Project Management �

Idea Management �(Idea screening) �

Prototyping Management �

Patent Mining �

Disruptive Innovation�

Resource-based� Innovation�

(Effectuation) �

Creative Behavior �

Design Thinking�

SCAMPER�

Delphi�

Lateral Thinking �

Theory U�

SNA � (Social Network Analysis) �

Open Innovation �

Design Thinking� Lean Startup�Effectuation� Open Innovation �

The Upsidedown Entrepreneurial Process �

Networked Resources

The Traditional Entrepreneurial Process �

Execution Innovation Entrepreneur

Potential Entrepreneur The Idea Execution Unconnected

Resources

Experiences �

Passions �

Knowledge �

Skills �

Contacts �

Bootstrappable Product �

Government and Corporate Programs �

Savings and Assets �

Angel Customer �

Family, Friends and Fans�

Thank you! �

facebook.com/newton.campos.phd�

@phdnew �

www.amazon.com/Myth-Idea-Upsidedown-Startup-Entrepreneurship/dp/1490992944/�

Business  Educa,on  

Technology  

Europe  

South  America  

The Schumpeterian Entrepreneur (1934):�

1)  Develops a new product or new kind of product.�

2)  Develops a new way to produce or sell a product.�

3)  Explores a new market.�4)  Identifies new providers or new

sources of raw material.�5)  Organizes an industry in a new way. �

The Entrepreneurial Process

Time

Indu

stry

Ben

chm

ark

Informal

Formal

t0 t1 Fe

asib

ility

Em

erge

nce Gro

wth

Illus

ory

Stab

ility

t2 t3 t4

Startups or�New Ventures�

Large or traditional�companies �