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Attracting, Retaining and Developing the Latino/Hispanic Workforce!
TRAINING PROGRAM FOR COMPANIES
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Hispanic vs. Latino – which is correct?
Hispanization of America
Latino Values, Needs and Expectations
Expectations of Employers
Learning Objectives
“In times of change, the learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Eric Hoffer
Hispanic versus Latino – Which is Correct? https://www.youtube.com/watch?v=YVHW-tDT9_g
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People from 22 different countries of origin are considered to be Hispanic.
Hispanic is a Culture, Not a Race!
Photo Credit: Sun of Spanish Harlem by Santiago; http://www.riceandbeanz.net/
“Hispanization” of America-2010 Census
2/3rd of Hispanics in the US are of Mexican decent
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66%9%
3% 3%
3% 16%
Country of Descent
Mexico
Puerto Rico
Dominican Republic
Cuba
Cent./So. Amer. & Other
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“Hispanization” of AmericaPurchasing Power of Hispanics
1990 $212 Billion
2006 $798 Billion
2014 $1,386 Billion
2017 (est.) 1.7 Trillion
21st Century - Generations
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• 1930 – 1942• 73- 85 years oldMatures
• 1955 – 1960• 55 – 72 years old
Baby Boomers
• 1961 – 1980• 35 – 54 years old
Generation X
• 1981 -2000• 15 – 34 years old
Generation Y
• 2001 and later• 14 years and younger
Generation Z
Median Ages:
Hispanics - 27.4
US - 36.82010 Census
Values, Needs and Expectations – Pride and Loyalty
Family
Language/Culture
Work Time
Money
Faith
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Expectations of Employers
Expect a more paternalistic relationship with their employer. They see co-workers and managers as extended family.
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Simpatia
Confianza
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Di Ann Sanchez, PhD, SPHR729 Grapevine Hwy., Ste. 434
Hurst, TX 76054
~ By Appointment Only ~
800-254-8505 (Phone)
817-900-8648 (Fax)
www.diannsanchez.com
www.dashrconsulting.com
Questions?
Call or email for a confidential telephone consultation.
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Solutions:
References
2010 Census Bureau, Department of Labor Statistics
Conejo, C.A. (2001) Motivating Hispanic Employees: A Practical Guide to Understanding and Managing
Hispanic Employees.
Nevear, L.E., Eckstein, V.P., SHRM (2007). HR and the New Hispanic Workforce.
PEW Hispanic Center
Morrison & Conway (2000)Kiss, Bow and Shake Hands.
Garcia, C. (2011) 10 Reasons Companies Fail to Reach Latinos
Monty, Jacob (2011) The Gringo’s Guide to Hispanics in the Workplace.
Martin, C.A. & Tulgan, B. (2006). Managing the Generation Mix.
Sanchez, D (2013). Does the Boss Know Best?: A study in performance management reactions by generation.
Zemke, Raines, Flipczak (2013). Generations at Work.
Parra, M.L. Understanding the Less-Acculturated Hispanic Millennial.http://ingeniumresearch.com/hispanic-millennials
Salzman, Marian (August 13, 2014). The new power of millennial Hispanics Marian Salzman, CEO of Havas PR North America.
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