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Creatively Commercializing Innovation
Thomas Martinuzzo, Eng.Manager , Business Development, Sciences and EngineeringT. 514.340.3243 ext. [email protected]
From discovery to commercialization
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Network (10):UdeMPolytechniqueHEC MontréalCHU Ste Justine
IRCMHMRHSC
IUGMCHUMICM
5 integrated teams(3 Life Sciences and 2 Science and Engineering)
Experts in Intellectual Property, Business Development and Legal affairs
3 Technology Transfer Advisors residingin the institution
Pipeline 370 projects140 Reports of Invention200 granted patents; > 500 patent applications
>70 commercial agreements
12 spin-off companies
$30M of generated revenues
Serving 2000 researchers> 450 teams
Research Budget > $500M
A team of 17 professionnals, all experts in innovation
Commercializing the university research outcome of Université de Montréal and
most of its affiliated institutions
Our Mission
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Social and Organizational Innovation
HEC MONTREAL & IUGM: « Patent Free Zones »
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Our Networks
Successful Technology Transfer Offices
License a Breakthrough technology
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Increase the number of deals
RESPORTON® : Sports Hijab
• 2007 : a team of muslim girls is banned from a competition
• 2008: Elham Seyed designs a slip-on hooded t-shirt
• 2009: New competition with the ReSportOn. Invitations to the media
• 2010: Incorporation of IQO Design - first sales on: http://www.resporton.com/en
• 2012: ReSporton at the Olympic Games?7
1. Don’t try to “copy/paste” the common models2. Media should be part of the commercialization strategy
Agression in Young ChildrenUnivalor’s first production!
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1. Educate your research teams (due diligence)2. Consider to take an insurance (reps & warranties)
• Important due diligence• Errors and omissions insurance • License to the National Film Board
of Canada• First sale in November 2010• Now distributed in North America
by the NFB • Will soon be distributed by
Concord Media in Europe
Imarklab: knowledge commercialization
• Industry was requesting more and more consulting from the Chair
• Evaluation of several models to spin out the consulting activities
• Incorporation of Imarklab in July 2011
• Launch of the first product in the fall 2011: imarkscore
• Press release • Already 3 full time employees on
the payroll9
1. Estimate of the impacts of your strategy for the university2. Market the expertise of your researchers
VIH-TAVIE: A Nursing Virtual Intervention
• Nursing virtual intervention platform for supporting patients living with chronic disease
• Applications for HIV, diabetes, chronic pain
• Next step: license to a drugstore chain?
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1. Projects can arise from almost any faculty
http://www.youtube.com/watch?v=NB4Kncr3e0o
Next Steps
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Transfert de connaissance:•Fred’s Super Modeler•Gestion des risques
Is there a Secret Sauce?
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1. Don’t try to “copy/paste” the common models2. Media should be part of the commercialization strategy3. Educate your research teams4. Consider to take an insurance (reps & warranties)5. Estimate the impacts of your strategy for the university6. Projects can arise from almost any faculty
Yes: The strategy has to be adapted to each file
Merci!
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Thomas Martinuzzo, ing.Directeur, Développement des affaires Sciences et génieT. 514.340.3243 poste ext. 4243∕[email protected]