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Exercise adherence programs are short term incentive programs to encourage your members and clients to train regularly. This informative session will explore what makes a program entertaining and exciting, so that your members want to participate. You will learn key components of a program and most importantly you will receive templates of programs that work. This session is ideal for anyone who wants to improve their retention in their business.
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Putting the F.U.N. back into
exercise!
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Today’s session includes:• F.U.N. in exercise
• What are exercise adherence programs
• Components of exercise adherence
programs
• Examples for you
• A plan for your business
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What do you think of when
you see?
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@JTActiveMgmtWhat do your
cleints and potential clients
think of when they see?
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Torture!Pain!Argh!
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Let’s Put Some F.U.N. (back) into exercise?
Familiarity with your equipment & services
Uniqueness for your business
Novelty – create a theme
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10
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What is an exercise
adherence program?
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The important components• Determine the target market for the program• Planning – don’t do too many• Set the goals for the program
• Team buy in• Have them help design the program• Have them do the program 4 weeks prior• Make any changes/improvements
• Maintain the enthusiasm during the program• Follow up• Feedback from the clients
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Sample Adherence Programs
• Tour de France
• Row The Murray River
• Step the Empire State
Building
• Bike Bonanza
• Run the New York
Marathon
• Theme: using equipment
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Sample Adherence Programs
• Group Training
Passport
• Triathlon
• Olympics
• Theme: variety in
program
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Sample Adherence Programs
• Run for a Cause
• Theme: Linking with
a charity
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Sample Adherence Programs
• Biggest Loser
• Silly Season
• Commit To Get Fit
• Theme: Results
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Sample Adherence Programs
• Lotto
• Footy Tipping
• Theme: usage
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The Time Line• Within a week – results announced • 4 week program• Enrolments close after the first 5 days• 3 weeks prior start marketing• 4 weeks prior the Team version starts• 6 weeks prior finalise the program• 12 weeks prior seek sponsors• NOW . . Plan 2012
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20
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Justin TamsettB.Ed (Phys & Health Education)
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"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."
Pericles
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