2010 Central City Forum main presentation - part 2

FAN MILE

• Approximately 2,6 km pedestrianised area

• Runs from Grand Parade via Somerset Rd to Green Point Stadium

• Uses a part of the traditional Cape Malay choirs, minstrel carnival route

• Route links directly with night time economy – pubs, clubs restaurants etc

• Opportunity for City to plan street vending and cultural activities

Green point Stadium

Grand parade

TRAINING VENUES

• Contractual agreement with FIFA to provide 2 venues

• 2 proposed sites of Athlone and Phillippi Stadiums

• Subject to FIFA approval

• Training venues will be available to teams playing 2010 WC matches in Cape Town

• Visiting teams will have access to the training venue 3 days before and on an official match day

• Training venues may be open to the public – FIFA to advise

• Subject to by laws and FIFA guidelines eg - marketing and branding

PHILLIPPI STADIUM

15 000 Fans

Cape town CBD

21 500 Beds

Claremont / Newlands

4 000 Beds

Hout Bay / Noordhoek

1 650 Beds

Somerset West / Strand

2 500 Beds

Stellenbosch

8 000 Beds

Paarl / Franschoek

2 100 Beds

Durbanville / Bellville

4 000 Beds

Milnerton / Table View

1 500 Beds

3 Coaches

1 080 Pass/day

4 Coaches

1 080 Pass/day

5 Coaches

2 160 Pass/day

6 Coaches

2 160 Pass/day

6 Coaches

1 440 Pass/day

5 Coaches

2 160 Pass/day

6 Coaches

2 160 Pass/day

Total 50 Coaches

15 840 Pass/day

13 Coaches

5 400 Pass/day

5 Coaches

2 160 Pass/day

3 Coaches

1 440 Pass/day

3 Coaches

1 440 Pass/day

13 Buses2 880Pas in 8 hrs5 Buses

1 440 Pas in 8 hrs

23 Buses9 600 Pas in 8 hrs







335 Private Coaches13 500 Passengers

16 200 Private Veh40 500 People12 Parking Bays

20 Trains(1 800 per Pas Train)36 000 Pass in 8 Hrs

Granger Bay Boulevard

TRANSPORT PROJECTS

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• **

Hospital Bend Pre Selection Upgrade Scheme

EasternBoulevard

N2

M3

De Waal

Hospital Bend Pre-selection scheme

Hospital Bend Pre-selection scheme

TRANSPORT PROJECTS


• **

Cape Town International Airport

Cape Town Station

ELECTRICITY


• Green Point Stadium: •Match Day & Match Day –1:•Generators main source of power •Eskom Grid back-up•Main supply to Stadium being augmented

Negotiation at the highest level with Eskom to secure supply to other key locations:

•Fan Park & •PVA’s•Tourism Hubs•Transport Hubs•Accommodation Nodes


• Safety and Security

– SAPS Led– Personnel: Accelerated Recruitment and Training

• Fire Fighters, Traffic, DRM & Law Enforcement Officers, 107 Call Cntr– Acquisition of vehicles and equipment

• ICT

• Green Goal Action Plan:– Energy – Water Usage– Integrated Waste Management– Transport , Access and mobility– Landscaping and bio diversity– Green buildings– Responsible tourism

• City Beautification: Tree Planting, Street Furniture, etc

LEGACY and EVENT RELATED PROJECTS INITIATED

LEGACY and EVENT RELATED PROJECTS INITIATED


• Volunteers

• Economic Development: Investment Marketing, 2010 Business Readiness and Economic Information

• Informal Trading

• Tourism: Destination Marketing, Accommodation, Visitor Services

• Sport Development eg Street Soccer

• Developmental Arts and Culture

• Hosting of 2010 Pre-Events eg 90 Minutes for Mandela, 1000 Day Countdown Celebrations, Sony Feva Pitch

• Environmental Public Health & Food Safety

• Utilities (Solid Waste, Electricity, Water, etc)

ACCOMMODATION: Rooms Contracted to MATCH


Contracted Hotel Rooms at at 29 May 2008

471

157

4624

3027

266 295

6114

208

633 563733

1416

1110

58

329 260

0

1000

2000

3000

4000

5000

6000

7000

BloemfonteinBotswanaCape Town

Durban

East London

George JoburgKimberleyNelspruit

Polokwane

PE

Pretoria

RustenburgSaldanhaSwazilandWindhoek

City

No of rooms

Campaign Phases

MARKETING CAMPAIGN PHASES

Market FocusPhase 1:

2 years to go – Confed Cup

Phase 2:

Confed Cup – Final Draw

Phase 3:

Final Draw – Kick Off

Phase 4:

Event

Phase 5:

Post-event

Local

International

CITY INVESTMENT

Stadium R500 Million

Capital Investment R1,203 Billion

Operational Investment R316 Million

Total R2,419 Billion

City Investment

INVESTMENT INTO THE CITY

INVESTMENT INTO THE CITY

Airport Upgrade R2.210 Billion

Station Upgrades (6 Stations to be upgraded) R553 Million

SARCC – Rail rolling stock R1.2 Billion

Provincial Government Investment R1, 069 Billion

National Government Investment R4,027 Billion

Total 2010 Related Investment R9,059 Billion

Total Net Private (New Hotels, CTICC upgrade, etc) and Public Sector Investment over the next 10 years

R 30 Billion

2010 BUDGET: Capital

Capital Spending By the City

• Stadium

• Urban Park

• Training venues

• Food testing equipment

• Upgrading of Visitor Information and Booking Systems

• Electrical reinforcement

• Disaster Operations Centre

• Radio Communication Equipment

• Fire Engines

• Vehicles & motorcycles for traffic

• Lighting for Coastal landfill

• Transport – Hospital bend & inner city projects, traffic management systems, signage

2010 BUDGET: Operational

Operational Spending by the City

• Stadium Commissioning• Fan Parks• Final Draw (Preferred Bidder)• Events• Volunteer Program• Private Security• Marketing• Temporary seating• Tourism Visitor Services• Green Goal Program• Disaster Management (staff & overtime)• Traffic (staff & overtime)• Law Enforcement (staff & overtime)• Signage• Environmental Health• Waste Management• Transport Operations

City Led 2010 Procurement Opportunities:


• Stage and Scaffolding

• Generators

• Marquees

• Portable offices & office equip

• Fencing and Access control

• Special lighting and sound

• Toilets

• Signage

• Technicians/site specialists

• Event management

• Entertainment

• Catering (guests)

• Local craft and cuisine

• Security services

• Printing and Publishing

• Corporate Gifting

• Transportation (eg volunteers)

Other Opportunities

• FIFA

• LOC

• National Government

• Provincial Government

• Accommodation and Hospitality Industry

• Official Partners and Sponsors of FIFA

• The need Non-Competitive and or Brands, Products and Services

• 3rd Party Viewing Sites: Competitive and Non-Competitive Viewing Sites

Other 2010 Event related opportunities may be presented by:

• Creation of a fun atmosphere in the inner city: party capital

• Activation of FIFA and City approved stage, screen and street activities within 2010 event sites

• 2010 event sites supported by a “sponge area” intended to “absorb”:– Any anticipated “excess” crowds,– Post match celebratory fans– Fans seeking shelter in the unlikely case of inclement weather

Our Current Vision for the CBD

• City cannot approve any other major sporting or cultural event during the 2010 WC™, unless FIFA approved and related

• “Sponge” area cannot be designed to compete with or distract from the 2010 event sites and activities

• City and FIFA by-laws cannot be transgressed in the process

• FIFA 3rd Party viewing guidelines (both competitive and non competitive) to be adhered to

The Parameters

• Event Master Plan for CBD and 2010 sites

• Detailed operational planning for each 2010 event site:– Spatial considerations– Safety and Security, Transport, Utilities, etc

• Retail and business opening hours

• Stage and entertainment programme – Match days in CT– Public viewing days at Fan Park (10h00 – 24h00)– Rest Days– Pre and Post 2010 competition

• Informal trading within 2010 footprint: number, products, etc

Still under Construction

• Detailed operational planning to commence

• Inclusion of the Cape Town Partnership/CCID in the strategic planning phases of the event master plan

• Intensification of the City’s 2010 Marketing and Communication Strategy

• Activation of the 2010 Central City Partners Forum to keep parties continuously abreast of developments

• Engagement with stakeholders affected/impacted by the event plans

• Ensuring an integrated approach for the successful hosting of 2010

The Central City Area: The Way forward

THIS EVENT WILL NOT BE WITHOUT CHALLENGES

• Stringent Application of the FIFA Guidelines

• Prudent Use of Public Funds

• Stamping out Ambush Marketing: Protection of FIFA Marks as part of the Rights Protection Programme

• Unpredictability of Fan Numbers, their demand for specific products/services and their buying power

• Unpredictability of Weather and National Team’s Performance

• Management of Public Expectations

• Minimisation of Safety and Security Risks

• Attaining a sustainable Socio-Economic Development Legacy

THE CAPE TOWN EXPERIENCE

Newlands Stadium during “90min for Mandela”

A TASTE OF WHAT’S TO COME : GERMANY 2006

• 21 million fans in Fan Parks

• 24 billion cumulative TV audience

• 18 850 media personnel accredited

• 815 million litres beer consumed

A Taste for what’s to come: EURO 2008

THANK YOU

DANKIE

ENKOSI