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The Genesee Regional Chamber of Commerce is pleased to introduce this Strategic Plan. Input has been obtained regarding the plan and its components from a broad cross section of community leaders in the public, private and nonprofit sectors. This plan highlights activity critical to the realization of strategies in the community’s Comprehensive Economic Development Strategy (CEDS), developed with the input of the Regional Chamber and its members in 2009-2010.
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www.thegrcc.org
2010-2011 Strategic PlanCollaboration Achieves Results
I am pleased and proud to serve as Chairman of the Operating Board of the Genesee Regional Chamber of Commerce. It is our goal to collaborate
more to achieve positive economic results for the whole community. Through collaboration and partnership we will achieve greater success. I invite current and new partners throughout the community to participate actively in the critical activities underway at the Regional Chamber—retaining and expanding current employers, gaining new employment and investment; implementing special initiatives; enhancing the employability of our future workforce; and increasing business opportunities for our local firms and entrepreneurs.
Together we can optimize the community’s efforts to achieve these objectives. We are proving it can be done, even in these challenging economic times. Through expanded partnerships, we can achieve even greater results. I invite you to join us.
Dr. Julianne PrincinskyChairman, Operating Board of DirectorsPresident, Baker College Flint
To learn more about Regional Chamber programs, visit www.thegrcc.org
Mission StatementThe Genesee Regional Chamber of Commerce facilitates strategic partnerships between public, private and nonprofit entities to maximize economic growth.
page 2
A Message from the Chairman
page 3
W e look forward to the challenges of completing our two-year plan and we ask for your continued support. We also seek your input on the
Strategic Plan that is on the following pages. This plan is designed to be adaptable to new conditions, circumstances and community input. Please review the document and join with us as we do the work of strengthening our economy.
Tim HermanCEOGenesee Regional Chamber of Commerce
2010-2011 Strategic PlanThe Genesee Regional Chamber of Commerce is pleased to introduce this Strategic Plan. Input has been
obtained regarding the plan and its components from a broad cross section of community leaders in the public, private and nonprofit sectors. This plan highlights activity critical to the realization of strategies in the community’s Comprehensive Economic Development Strategy (CEDS), developed with the input of the Regional Chamber and its members in 2009-2010.
Results-Oriented StrategiesBuilding a good home requires a good plan. The same is true for a community. We have updated our Strategic Plan for 2010-2011 so it reflects our current scope of activity and the changing realities of our local and national economy. The Regional Chamber’s number one priority is retaining and creating jobs and we are making steady progress in both areas.
Our success is the outcome of good planning. Our success is also the outcome of the hard work accomplished by our staff and our community partners in the public, private and nonprofit sectors. For example, the attraction projects completed in 2009 will bring more than $91,000,000 in investment and 900 jobs to the community. Last year, our Procurement Technical Assistance Center helped area companies win 566 government contracts worth nearly $78 million.
In 2010-2011 we look to increase retention and attraction
efforts so we can keep producing positive outcomes for our community. And we will accomplish other important projects for the community as well. We will roll out education initiatives and public policy platforms that will help our evolving community move forward.
We will continue to build on our existing partnerships and look for other opportunities to collaborate with the public and private sectors across Genesee County. Strategic planning is at the core of creating alliances that will build our community and our business base.
This Strategic Plan is a living document and allows for adaptation to changing forces related to the economy, industry trends, resource availability and other factors. Input may be submitted and considered for inclusion at any time throughout the course of implementation. The Regional Chamber will undertake regular sessions with diverse groups of investors and community stakeholders to gain input on planning as well as the implementation of strategies, progress, and results.
A Message from the CEO
page 4
Objectives
Strategies & Targets
Measurable Results
The Regional Chamber has the following objectives:
The Genesee Regional Chamber of Commerce has developed a multi-faceted economic development strategy with many supporting components. First is a focus on retention activities to support the diversification and competitiveness of local firms. Second, an expanded outreach and marketing program will be conducted outside the area to attract new investment and businesses into the community.
Both efforts will focus on the diversification of the local economic base with outreach directed at firms who represent the potential for sales outside the region and job creation. These factors result in the flow of capital into the local economy. Although not exclusively, firms are likely to be in one the following target sectors:
With a disciplined focus on job creation and economic diversification, the Regional Chamber has established annual target goals for each of the work plan activities. Progress toward these goals will be monitored on a monthly basis and a report card issued regularly. The Regional Chamber will review with its Operating Board of Directors progress being made toward goals. Stakeholders will be briefed on a regular basis regarding activity and results. Each year, an Annual Meeting will be held which will include a complete report to the community.
• Diversify the local economy• Increase investment and job creation• Elevate business and workforce competitiveness • Enhance K-16 development of future workforce capabilities• Celebrate and promote economic development successes• Enhance awareness of local assets and strengths
• Promote member business opportunities• Support local municipalities to enhance economic
development processes• Achieve diverse participation in planning and implementation• Increase partnership and collaboration
• Transportation, distribution, and logistics
• Alternative energy/Alternative fuel
• Homeland security/defense• High-tech services• Corporate offices
• Advanced manufacturing• Health science/bio-medicine• Water infrastructure-related businesses
page 5
Action Groups
Subject Matter ExpertsPublic Policy
• Increase State and Federal Funding to Genesee County
• Take Positions on Issues Deemed “High Impact” for Business
• Support Efficiency and Effectiveness of Local Government
Communications & Marketing• Enhance Community Image
• Provide Regional Chamber Marketing Support
• Enhance Regional Chamber Brand
General Management• Undertake Human Resources
Staff Support
• Provide Technology Support
• Optimize Management and Financial Systems
• Build Strategic Relationships and Planning Capacity
T he Regional Chamber is organized in three action groups: Economic Development, Employer Education & Training Connection and Member Services. These groups are
supported by subject matter experts in Public Policy, Communications and Marketing and General Management. This structure allows the organization to focus resources and execute programs around the critical operations of the organization.
Work Plan Summary
Economic Development• Retain and Expand Local Firms
• Attract New Jobs and Investment
• Undertake Special Initiatives
• Strengthen Partnerships
Employer Education & Training Connection
• Conduct Workforce, Education, and Training Initiatives by convening and connecting education and training resources with business
• Integrate and Leverage Programs and Resources to Serve Business Needs
Member Services• Attract New Members
• Retain Current Members
• Enhance Event Revenue and Member Value
page 6
In order to accomplish the established goals of the Strategic Plan the Regional Chamber has defined critical activities for 2010-2011. These activities will be accomplished by collaboration with our many community partners.
Retain and Expand Local Firms• Conduct retention outreach – Gain referrals from staff, clients,
and stakeholders• Deliver retention/expansion services – Michigan Manufacturing
Technology Center: Market diversification and competitiveness
– Procurement Technical Assistance Center: New government contracts
Attract New Jobs and Investment• Motivate investors to locate in
Genesee County – Conduct outreach to investment
prospects – Provide advisement and project
management support
• Conduct outreach to professional site consultants
• Update marketing materials and expand communications
– Enhance content, print materials, web site
Undertake Special Initiatives• Enhance local economic
development infrastructure – Implement intermodal and
corridor strategies – Support planning and initiatives that
bring resources to the community• Promote Regional Chamber services – Financial packaging programs,
including Economic Development Corporations
– Site and incentives consultation
– Use of innovative technology to drive economic growth
– Government contracting – Business process improvement
and diversification• Continue to grow professional team
Strengthen Partnerships• Establish shared vision with local
government, service providers, etc. – Conduct workshops for input and
consultation – Undertake project reviews for
continuous improvement
Action Steps that Lead to Success
Economic Development
Public Policy General ManagementIncrease State and Federal Funding to Genesee County• Seek and obtain new funding for economic
development, community infrastructure, and other needs
Take Positions on Issues Deemed “High Impact” for Business• Identify county-wide and regional issues
and legislation• Identify possible solutions and undertake
action on issues• Inform and engage businesses and
community stakeholders
Support Efficiency and Effectiveness of Local Government• Ensure collaboration on major projects• Aid municipalities in supporting business
growth• Support municipal efforts to achieve
greater efficiency and effectiveness in economic development processes
Undertake Human Resources Staff Support
Provide Technology Support
Optimize Management and Financial Systems
Build Strategic Relationships and Planning Capacity
page 7
Conduct Workforce, Education, and Training Initiatives by Convening and Connecting Education and Training Resources With Business• Work with education/training/
workforce development to represent business perspective
• Optimize K-16 program management and participation
– Conduct career preparation and after-school programs at the K-12 level
Integrate and Leverage Programs and Resources to Serve Business Needs• Document education/training/
workforce development programs available for business
– Optimize programs offered by partner organizations
• Consult on workforce-related issues for employers – Support cost savings,
market diversification, and competitiveness
• Conduct workshops and events to enhance business knowledge and utilization of resources
– Optimize seminars offered by Regional Chamber departments
Attract New Members• Conduct outreach to potential new
members
Retain Current Members• Improve member services – Enhance affinity and cost saving
programs – Conduct workshops – Promote member capabilities• Enhance communication to members
Enhance Event Revenue and Member Value• Plan and conduct events – Conduct regular education and
networking sessions – Plan and undertake major events• Engage members in special groups – Business committees
Employer Education & Training Connection Member Services
Communications & MarketingEnhance Community Image• Promote community strengths to
local and regional media – Expand “Partners for Progress” – Maintain steady flow of
communications to target audiences – Enhance the use of social media• Collect and disseminate important
data and stories
Provide Regional Chamber Marketing Support• Develop marketing strategies and
associated materials – Consult with departments and
advise regarding product shaping, strategy, tactics
– Undertake regional/national campaign for economic development targets
– Develop and execute affinity program marketing/advertising campaigns
• Promote Regional Chamber products and services to various target audiences
Enhance Regional Chamber Brand• Manage and evolve the brand of the
Regional Chamber – Manage look/feel of various
marketing materials – Expand the functionality of the
web site to provide services to members/users
– Optimize and re-structure the design of the web site to enhance the search experience
Operating BoardOfficers:Chairman
Dr. Julianne PrincinskyPresident
Baker College of Flint
Chair-elect John MatonichPresident & CEO
Rowe Professional Services Co.
At-Large:Willie Artis–SecretaryPresident Genesee Packaging, Inc.
Stuart ForsythCommunity PresidentCitizens Bank, representative for Cathleen H. Nash, President & CEO
Robert FullerCFOHubbard Supply
Don KooyPresident McLaren Regional Medical Center
Steve LandaalPresident Landaal Packaging Systems
Phil Peters–TreasurerVice President Charles Stewart Mott Foundation
Joe Serra President Serra Automotive Group
Robert L. RummelSenior Vice PresidentChase
Dayne WallingMayorCity of Flint
Patricia LockwoodCommissioner 6th District Genesee County Board of Commissioners-representative for Jamie Curtis, County Board Chair
www.thegrcc.org
519 S. Saginaw St. | Suite 200Flint, MI 48502
ph: 810.600.1404f: 810.600.1461