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This slideshow addresses: - what are the biggest social media trends for 2011 - what issues will we have to tackle during 2011 to improve social media performance - why social media is not social - 2011 and beyond. -. why blockheads will continue to measure blockhead metrics
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ComMetrics
2008_06_16
ComMetrics OnlineOn the record online with Eric Schwartzman
Presented by http://My.ComMetrics.com (free registration)http://ComMetrics.com (blog)
http://info.cytrap.eu/?p=134social media trends 2011
http://info.cytrap.eu/?p=176ComMetrics blog checklist
Urs E. Gattiker , Ph.D.
ComMetrics
_ComMetrics – Who is your presenter?
Who is: Urs E. Gattiker ==> http://info.cytrap.eu//?page_id=114
My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –
CyTRAP Labs.
We have delivered social media marketing solutions and monitoring
tools for all kinds of organizations, including European Commission,
Hochtief, Red Cross, Carrefour and sports clubs.
Ultimately, we help them to improve their customer relationship
management, and couple knowledge about social media risks with
war room response capability.
2010_11_10
_Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_ check out http://My.ComMetrics.com
2010_11_10
ComMetrics Blog Impact index:
==> http://howto.commetrics.com/?page_id=16
a composite index based on several mezo indices including the ComMetrics Health Check, ComMetrics Footprintand more
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_My objective is:
Have you walk away with a clear understanding
what social media trends mean for your business in 2011
Best – talk to us about how we can help you succeed better
sign up with http://My.ComMetrics.com AND
take baseline measures about how your blog is performing
2010_11_10
>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
ComMetrics
_2011 - 4 major issues for social media experts
2010_11_10
>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
- what are the biggest social media trends for 2011?
- what issues will we have to tackle during 2011 to improve social
media performance?
- why social media is not social - 2011 and beyond?
- why blockheads will continue to measure blockhead metrics?
ComMetrics
_what are the biggest social media trends for 2011?
2010_11_10
>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
Read more – videos, webinars, links to all briefs:
http://info.cytrap.eu/?p=134
ComMetrics
_what are the biggest social media trends for 2011?
2010_11_10
>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
- we have to decide who owns an employee‘s social network
- privacy
- is geo-location the next thing really (1% of adult Americans use a
location-based service today, 4% use this service at all, down from 5% in
May 2010)
=> more at: http://commetrics.com/?p=10816
ComMetrics
_what issues will we have to tackle
during 2001?
2010_11_10
– computing in a cloudmore at: http://commetrics.com/?p=11715
- schools and iPhone: how can it facilite learning better? more at http://commetrics.com/?p=10576
- ever more we have cybermob devoted not to blocking a new technology but to imposing it (see also Gap logo)!
more at http://commetrics.com/?p=10899
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_why social media is not social - 2011
and beyond?
2010_11_10
– Starbucks UK's manager answering tweets about service or bad smells at the local shop might not be the most efficient use of his time, nor will it resolve the root of the problem. It might be smarter to give the person a call
-Steve Jobs – tells student off
-http://commetrics.com/?p=10465
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_why blockheads will continue to measure blockhead
metrics
2010_11_10
– actionable metrics: Pageviews, unique visitors, etc. May not applymore at http://commetrics.com/?p=1993
- classic organization-centric thinking - Figure out the top or most
critical tasks the visitor should then when coming to read your blog
post or visit the web site.
What is the most important task of our blog regardless of age,
gender, income, profession and country the person is located in?
more at http://commetrics.com/?p=11250
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_future issues
2010_11_10
- disclosure – ethics – social media
- will Apple again shift the market with
its Sim card – selling mobile services =
taking mobile operators‘ customers away
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_Get ready for 2011 and
beyond NOW Summary
2010_11_10
- what are the biggest social media trends for 2011?
- what issues will we have to tackle during 2011 to improve social
media performance?
- why social media is not social - 2011 and beyond?
- why blockheads will continue to measure blockhead metrics?
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
ComMetrics
2008_06_16
ComMetrics OnlineOn the record online with Eric Schwartzman
http://My.ComMetrics.com (free registration)Presented by http://ComMetrics.com (blog)
http://info.cytrap.eu/?p=134social media trends 2011
http://info.cytrap.eu/?p=176ComMetrics blog checklist
Urs E. Gattiker , Ph.D.
Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cell
[email protected] Google Talk
www.ComMetrics.com URL
