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My keynote presentation at the 2nd Digital Media Summit in Auckland, New Zealand, 11th March 2009. Note 1: The downloadable pdf has links off to the YouTube videos. Unfortunately Slideshare cannot at this moment have both embedded YouTube videos *and* audio soundtrack. One day, perhaps... Note 2: intro music is from cult Sydney jazz trio 'The Necks'.
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Lee Hopkins
Social Meedja
Orstraylya
2nd Digital Media Summit – 11th March 2009
of what you think you know about social
media is wrong
Grumpy Old Men
¾ of Australian consumers use social technologies
¼ create their own content
13, 191
! Social Media Ethos
Truth
Trust
Transparency
Accountability
! Online advertising
Australians hate SocNet adverts
Your reputation is what Google says it is
Allan JenkinsCommunication Analyst
Blog
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Podcast
Video
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2.0 Case study
2.0 Coos Bay
of what you think you know about social
media is wrong
of all statistics in presentations are made up
Thank you for paying attention
Lee Hopkins.net / Lee Hopkins.com
Lee Hopkins
Or at least staying awake
Lee Hopkins.net / Lee Hopkins.com
Lee Hopkins
Or at least not snoring...
Lee Hopkins.net / Lee Hopkins.com
Lee Hopkins
Loudly
Lee Hopkins.net / Lee Hopkins.com
Lee Hopkins
