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20 Tips forMarketing Your

Product or Service OnlineKristy Campbell

Director of Marketing

Tweeting the Tips? Use: #Manta20Tips@kcampbell72 @Manta

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The world’s largestsmall business community.

What is Manta?

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Why do more than 1,500 business owners – like you – join Manta every day?• To promote their business and be found

by customers• To connect with prospects, partners,

and vendors• To share tips and learn best practices

from other business owners

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No. 3 business/finance site

Top 50 U.S. siteTop 100 most valuable startups

Manta Buzz

Featured in:

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The Biggest Fear of the Small Business Owner

I can't stay abreast of new technology

I'll never be able to retire

I'm not marketing effectively

20%

33%

38%

Source: ECSB, 2011

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Consider Your Elevator Pitch

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Your elevator pitch should answer:• Who is your company?

• Why is it unique?• Why should I (prospect) care?

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Use an Email Service Provider

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Engage Your Best Customers Often

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Optimize Your Message for Skimmers

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Follow the Tracks

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Don’t Upset the Spam PoliceSeriously, it’s against the law.

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?

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What percentage of small business owners are using Facebook to market their business?

Q:

A: 60% according to Facebook

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Find Your Audience Online

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Social Media Is Free, But It’s Not Cheap

a.k.a. – Don’t get too social too soon

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Participate,Don’t Push

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Don’t Shy AwayFrom the Negative

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Stay Alert!People are Talking

About You

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2020

?

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What percentage of online searches will be done from a mobile device in 2012?

Q:

A: 50%+According to Google

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SEO Isn’t a Bad Word,It’s a Misunderstood Word

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Remember to N.A.P.

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For example: (724) 555-1212

is not the same as 724.555.1212

Road is not the same as

Rd.

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Write the Way Your Customers Search

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Search Engines are 3rd Graders

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…Except They Do the Punishing

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Ask Every Customer One Question

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What percentage of small business owners track where their leads come from?

Q:

A: 79%

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Give Your Customers a Ring

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Get Marketing Help…for FREE!

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Just Ask for Referrals

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Download our new e-book:“10 Surefire Ways to Get Your Company Found Online”www.Manta.com/ebook

Want more tips?

Get daily tips delivered to your inbox. Sign up at:www.Manta.com

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Thank You!Email: kcampbell@manta.comFB: Facebook.com/mantacom Twitter: @kcampbell72

@mantaBlog: blog.manta.com