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Page 1 of 37
09 February 2012
italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris
www.publiglobe.com
McArthurGlen | Designer Oultets App
Page 2 of 37
McArthurGlen | Designer Outlets App
1.Publiglobe
About our company
www.publiglobe.com
Page 3 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
THE COMPANYPubliglobe is an integrated communication agency providing branding, marketing and advertising services to companies and local authorities.
Thanks to its multidisciplinary team, Publiglobe is able to handle complex and
ambitious projects completely in-house, taking advantage of cutting-edge
technology in a dynamic process that combines a number of different approaches
while emphasizing creativity in design and the use of advanced technologies.
www.publiglobe.com
Page 4 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
THE NETWORKThanks to its ten offices distributed throughout Italy and its four offices in
Barcelona, Berlin, London and Paris, Publiglobe is a real example of a «glocal»
communication agency of the 21° century.
The fact of having a local representation as well as support offices in the
main Western Europe countries it is a solid advantage for our multi-national customers.
Our British office is located in London’s Belgravia district (15-17 Grosvenor
Square) and follows directly any operation with local customers.
www.publiglobe.com
Page 5 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
PUBLIGLOBE NETWORK
www.publiglobe.com
Page 6 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
THE DIGITAL BUSINESS UNITPubliglobe’s Digital Section is leaded by Giuseppe Miceli and Rodolfo Falletti, high qualified professionals with a several years’ experience in handling complex
digital projects for multinational companies such as Trader.com, Tiscali, Schibsted ASA, Yellow Pages, Excite.
THE DIGITAL BU ENCOMPASSES THE FOLLOWING SECTORS:
• WEB DESIGN AND PUBLISHING
• INTERNET ADVERTISING AND SOCIAL MEDIA MARKETING
• MOBILE AND TABLET APPLICATIONS AND MARKETING
• DIGITAL SIGNAGE AND 3D GLASSES-ON/GLASSES-FREE VIDEO
Page 7 of 37
McArthurGlen | Designer Outlets App
2.Why an App?Mobile Market Overview, Retail In-Depth Information, Conclusions.
www.publiglobe.com
Page 8 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW
www.publiglobe.com
Page 9 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW
www.publiglobe.com
Page 10 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW
www.publiglobe.com
Page 11 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW
www.publiglobe.com
Page 12 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE MARKET OVERVIEW
www.publiglobe.com
Page 13 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE USAGE FOR RETAIL
www.publiglobe.com
Page 14 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SMARTPHONE USAGE FOR RETAIL
Page 15 of 37
McArthurGlen | Designer Outlets App
3.ProposalA pushing application dedicated to McArthurGlen Designer Outlets world
www.publiglobe.com
Page 16 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
THE PERSONAL OUTLET
SHOPPING APP
• PERSONAL FUNCTION
• GEO-LOCALIZATION
• INFORMATION CONTENT
www.publiglobe.com
Page 17 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
WELCOME PAGE• Find your nearest Designer Outlet
• Create “My Page”: register your account and select your interests (sport,
fashion, trendy,…). Designer Outlets will suggest promotion and special offer
dedicated to you. By “My Page” is possible to plan fidelity action: “Happy
Birthday Simone, only today and only for you 10% special discount!”.
www.publiglobe.com
Page 18 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
PLAN YOUR VISIT
• How to reach us: general information
• Create the route: direct link with different navigation systems (google maps,
tom tom, navigon). Possibility to save the route for next visits
• Save parking position / Find your car in the parking
• Weather information / Tourist information
• Discover daily promotions, events and other information
• Discover personal “bonus” linked to “My Page” account.
www.publiglobe.com
Page 19 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
PLAN YOUR SHOPPING
• Map dedicated for the navigation with 150
mt. zoom (21 maps)
• “You are here” always active
• Guide to shopping and services: different
keys for searching by brand, by product
category. Possibility to use “go to” function
SOUTH ENTRANCE
EAST ENTRANCE
NORTH ENTRANCE
WEST ENTRANCE,ACCESS TO PARK & RIDE
Play Area
90
88 - 89
85 - 87
1-2
136
137
138 139
137a
3 - 4 8 -105 6 7 11 12 13 14 15 18 19 20 95a1716
94 -95
9392
91
Food CourtSeatingArea
201 203
202
F8
F5
F4
F3
F7
F6
F2
F1
204
ManagementSuite
First Floor
144
145143
126 21 22
40 42 43 44 45 46 49 50 51 52 53 54 -5547
23 24 25 26 27 28 31-32 353433 96 9798 10199-100
103 -105106 -10756 102
37-39
29
140 -142
130 131 134 135132 -133
125
124
122-123 121 120
57
K2
K3
58 59 61 62 63 64 65 66 69
67 68
70 71 72 73 74 75 76 78
79
80K5
K6
8482-83
Customer informationGift CardsTourist informationLost & found propertyWheelchair hireBoobaloos BuggiesFirst aid pointTransport & accommodation
Mens toiletsLadies toiletsDisabled toiletsBaby changing facilitiesCustomer informationCash machinesEscalatorsLifts
For store details please call 01904 682 700
More information can be found at yorkdesigneroutlet.com
Antler 132-133
Clarks Factory Outlet 54-55
Daniel Footwear 5
Famous Footwear 73
Fossil 137
Kurt Geiger 23
L.K.Bennett 15
Osprey 20
Pavers Outlet 82-83
Samsonite 19
Staccato Fashion Footwear 102
Sunglass Time K3
Radley 21
Timberland 88-89
DKZ - Designer Kidz 75
Gap Outlet 90
Hamleys Outlet 63
Mamas & Papas Outlet 51
Next Clearance 144
Bedeck 136
Birthdays 202
Bose 99-100
China China 1-2
Christy Outlet Store 106-107
Denby 121
Home and Cook 70
Le Creuset 135
Furniture Innovations 58
Oneida 79
O2 56
Past Times 40
Phaidon K2
Professional Cookware 91
Red 5 64
That’s Entertainment 203
The Works 204
Whitewall Atelier 98
Aquascutum 16
Armani Collection 29
Austin Reed 93
Basler 22
Ben Sherman 44
Bench 139
Brooks Brothers 35
Calvin Klein 45
Calvin Klein Underwear 28
Chester Barrie 49
Coast 26
Crew Clothing 96
Daks 11
Double Two 120
Escada 24
Fred Perry 137a
French Connection 6
Gap Outlet 90
Gieves & Hawkes 18
Hackett 34
Hobbs 33
Hugo Boss 8-10
Jacques Vert Group 103-105
Jaeger 31-32
Jeff Banks Studio Store 50
Joules 71
Klass 125
The Kooples 17
Lacoste 143
Levi’s 62
L.K.Bennett 15
Margaret Howell 14
Marks & Spencer Outlet 85-87
Moss/Moss Bros Hire 43
Next Clearance 144
Paul Smith 25
Phase Eight 95
Polo Ralph Lauren 37-39
Racing Green 52
Replay 145
Rockport 77-78
Roman Originals 124
Suit Direct 53
Ted Baker 27
Thomas Pink 13
Timberland 88-89
White Stuff opening soon 94
Wolsey 67
Body Shop Depot 42
Chapelle Jewellery 80
Claire’s Accessories 68
Dyrberg/Kern K5-6
Penhaligon’s 12
Perfume Point 69
Tag Heuer 7
The Cosmetics Company Store 47
Adidas 77-78
Animal 59
Cotton Traders 74
Craghoppers 138
Donnay 122-123
Fox Racing 46
Mountain Warehouse 61
Nike Factory Store 57
Oakley Vault 140-142
Reebok 76
Tog 24 72
Burger: Co Express F4
Bagel Nash F3
Cadbury Factory Shop 65
Caffè Nero 130
Fat Jackets F5
Graveley’s F2
Holland & Barrett 201
Lindt 126
McDonald’s F6
Pizza Express F7
Pizza Hut Express F1
Pret A Manger F8
Starbucks 101
Thorntons 3
Thorntons Café 4
Whittard Outlet 97
fashion home and giftfootwear, accessories and luggage
children
jewellery and beauty food, drinks and confectionery
sports and outdoor
GL0183_AW11_YORK_STORE_DIRECTORY_487x210_Update_AW.indd 2 21/12/2011 17:13
YOU ARE HERE
www.publiglobe.com
Page 20 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
SOUTH ENTRANCE
EAST ENTRANCE
NORTH ENTRANCE
WEST ENTRANCE,ACCESS TO PARK & RIDE
Play Area
90
88 - 89
85 - 87
1-2
136
137
138 139
137a
3 - 4 8 -105 6 7 11 12 13 14 15 18 19 20 95a1716
94 -95
9392
91
Food CourtSeatingArea
201 203
202
F8
F5
F4
F3
F7
F6
F2
F1
204
ManagementSuite
First Floor
144
145143
126 21 22
40 42 43 44 45 46 49 50 51 52 53 54 -5547
23 24 25 26 27 28 31-32 353433 96 9798 10199-100
103 -105106 -10756 102
37-39
29
140 -142
130 131 134 135132 -133
125
124
122-123 121 120
57
K2
K3
58 59 61 62 63 64 65 66 69
67 68
70 71 72 73 74 75 76 78
79
80K5
K6
8482-83
Customer informationGift CardsTourist informationLost & found propertyWheelchair hireBoobaloos BuggiesFirst aid pointTransport & accommodation
Mens toiletsLadies toiletsDisabled toiletsBaby changing facilitiesCustomer informationCash machinesEscalatorsLifts
For store details please call 01904 682 700
More information can be found at yorkdesigneroutlet.com
Antler 132-133
Clarks Factory Outlet 54-55
Daniel Footwear 5
Famous Footwear 73
Fossil 137
Kurt Geiger 23
L.K.Bennett 15
Osprey 20
Pavers Outlet 82-83
Samsonite 19
Staccato Fashion Footwear 102
Sunglass Time K3
Radley 21
Timberland 88-89
DKZ - Designer Kidz 75
Gap Outlet 90
Hamleys Outlet 63
Mamas & Papas Outlet 51
Next Clearance 144
Bedeck 136
Birthdays 202
Bose 99-100
China China 1-2
Christy Outlet Store 106-107
Denby 121
Home and Cook 70
Le Creuset 135
Furniture Innovations 58
Oneida 79
O2 56
Past Times 40
Phaidon K2
Professional Cookware 91
Red 5 64
That’s Entertainment 203
The Works 204
Whitewall Atelier 98
Aquascutum 16
Armani Collection 29
Austin Reed 93
Basler 22
Ben Sherman 44
Bench 139
Brooks Brothers 35
Calvin Klein 45
Calvin Klein Underwear 28
Chester Barrie 49
Coast 26
Crew Clothing 96
Daks 11
Double Two 120
Escada 24
Fred Perry 137a
French Connection 6
Gap Outlet 90
Gieves & Hawkes 18
Hackett 34
Hobbs 33
Hugo Boss 8-10
Jacques Vert Group 103-105
Jaeger 31-32
Jeff Banks Studio Store 50
Joules 71
Klass 125
The Kooples 17
Lacoste 143
Levi’s 62
L.K.Bennett 15
Margaret Howell 14
Marks & Spencer Outlet 85-87
Moss/Moss Bros Hire 43
Next Clearance 144
Paul Smith 25
Phase Eight 95
Polo Ralph Lauren 37-39
Racing Green 52
Replay 145
Rockport 77-78
Roman Originals 124
Suit Direct 53
Ted Baker 27
Thomas Pink 13
Timberland 88-89
White Stuff opening soon 94
Wolsey 67
Body Shop Depot 42
Chapelle Jewellery 80
Claire’s Accessories 68
Dyrberg/Kern K5-6
Penhaligon’s 12
Perfume Point 69
Tag Heuer 7
The Cosmetics Company Store 47
Adidas 77-78
Animal 59
Cotton Traders 74
Craghoppers 138
Donnay 122-123
Fox Racing 46
Mountain Warehouse 61
Nike Factory Store 57
Oakley Vault 140-142
Reebok 76
Tog 24 72
Burger: Co Express F4
Bagel Nash F3
Cadbury Factory Shop 65
Caffè Nero 130
Fat Jackets F5
Graveley’s F2
Holland & Barrett 201
Lindt 126
McDonald’s F6
Pizza Express F7
Pizza Hut Express F1
Pret A Manger F8
Starbucks 101
Thorntons 3
Thorntons Café 4
Whittard Outlet 97
fashion home and giftfootwear, accessories and luggage
children
jewellery and beauty food, drinks and confectionery
sports and outdoor
GL0183_AW11_YORK_STORE_DIRECTORY_487x210_Update_AW.indd 2 21/12/2011 17:13
YOUR PERSONAL SHOPPER• Create your wishing list during the visit:
track store position, price and note for all of
interesting items. Later select only your favorite
ones and came back directly to the stores for
buying them
• Take under control your shopping: assign your
daily budget at the wishing list and check “just
in time” shopping situation
• Brands Highlights: pop-up managed by the
operators appear automatically when the app
is opened or when the visitors arrived near the
store. The pop-up content can be different
(promotion, new entry, special discount,…)
What: red dress Price: Euro 120
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McArthurGlen | Designer Outlets App
Layout Design
www.publiglobe.com
Page 22 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 22 of 37
www.publiglobe.com
LAYOUT A
SPLASH PAGECONCEPT
hi res zoom
www.publiglobe.com
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 23 of 37
www.publiglobe.com
LAYOUT A
SPLASH PAGE
ZOOM TO DETAIL
www.publiglobe.com
Page 24 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 24 of 37
www.publiglobe.com
• LANGUAGE CHOICE
• STATIC OR DYNAMIC IMAGE
• IT CAN BE FOLLOWED BY SMALL
SHORT VIDEO TO BE MORE EFFEC-
TIVE
LAYOUT A
SPLASH PAGECONTENTS
www.publiglobe.com
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McArthurGlen | Designer Outlets App
Page 25 of 37
www.publiglobe.com
COMMUNICATIONS NETWORK
LAYOUT B
GENERIC HOME PAGECONCEPT
hi res zoom
www.publiglobe.com
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 26 of 37
www.publiglobe.com
• HOME, NOT CONFIGURED Customer enters and is invited to define his preferred Outlet and to create his own account and profile
• REGISTER
• SELECT OUTLET
• BACKGROUND Images from all Outlets are rolling/fading/moving one by one.
• BRAND DIRECTORY (Brands are rolling)
• BACKEND REQUIREMENTS RETRIEVING OUTLETS PHOTOS BRAND DIRECTORY
LAYOUT B
HOME GENERICCONTENTS
www.publiglobe.com
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 27 of 37
www.publiglobe.com
SWIPE LOCATIONSSELECTOR
www.publiglobe.com
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 28 of 37
www.publiglobe.com
hi res zoom
LAYOUT C
PERSONAL HOME PAGECONCEPT
www.publiglobe.com
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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 29 of 37
www.publiglobe.com
• HOME, ALREADY CONFIGURED Customer enters and is invited to define his preferred Outlet and to create his own account and profile
• WEATHER INFO
• INFO PUSH Offers dedicated to profiled customer and pushed. Same for news/events
• FIND US Create the route: direct link to google maps
• MY PARK Save car location when parking and find it after shopping
• BRAND DIRECTORY (Brands are rolling)
• BACKEND REQUIREMENTS CUSTOMER PROFILE BRAND DIRECTORY NEWS/EVENT WITH PERSONALIZED ONE SPECIAL OFFER WITH PERSONALIZED ONE
LAYOUT C
HOME PERSONALCONTENTS
www.publiglobe.com
Page 30 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 30 of 37
www.publiglobe.com
LAYOUT C
PERSONAL HOME PAGE
ZOOM TO DETAIL
www.publiglobe.com
Page 31 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 31 of 37
www.publiglobe.com
hi res zoom
LAYOUT D
OUTLET PAGECONCEPT
www.publiglobe.com
Page 32 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 32 of 37
www.publiglobe.com
• PERSONAL SHOPPER A wish list of items seen during the visit, with position, price and personal notes. At the end the customer can choose the favourite ones and came back directly to
the stores for buying them.
• OFFERS, NEWS, EVENTS Linked anf highlighted as in home page
• FACILITIES List of all facilities: restaurant, shuttle, parking, family,
accessibility...
• HOME BUTTON
• SHOPPING PLAN An interactive map to browse or which to highlight and
search for brands and categories
• BRAND DIRECTORY (Brands are rolling)
• BACKGROUND (Outlet Photo)
• BACKEND REQUIREMENTS RETRIEVING OUTLET PHOTO BRAND DIRECTORY NEWS/EVENT WITH PERSONALIZED ONE
SPECIAL OFFER WITH PERSONALIZED ONE
LAYOUT D
OUTLET PAGECONTENTS
www.publiglobe.com
Page 33 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 33 of 37
www.publiglobe.com
LAYOUT D
OUTLET PAGE
ZOOM TO DETAIL
www.publiglobe.com
Page 34 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 34 of 37
www.publiglobe.com
LAYOUT E
MY PERSONAL SHOPPER PAGE CONCEPT
www.publiglobe.com
Page 35 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 35 of 37
www.publiglobe.com
LAYOUT F
SCREENSHOT COMPARISON (BRAND SECTION)
www.publiglobe.com
Page 36 of 37
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
Page 36 of 37
www.publiglobe.com
LAYOUT G
SCREENSHOT COMPARISON (OUTLET SECTION)
please, visit our web site: www.publiglobe.com
Thank you for your attention
italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris