Hi, this is Kevin from Kevin Gee Consulting. Today I’m going to be showing you 17 different principles you can use in your presentations.
preptime
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The first is prep time. You all know that Quality takes time. Normally presentations require 30 minutes to 1 hour per slide to produce 2 to 3 hours per slide for high quality Show your colleagues. Multiple revisions.
Adapt
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Who is attending? Every slide is a backup slide. Adapt your presentations to the audience. Ask a few questions before the presentation starts to learn what the audience is interested in, the shuffle the presentation to reflect their interests.
1. Motivate2. Fill the Need
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Most presentations are backwards, they present information first, then tell you why to care about it in the conclusion. Instead establish motivation first, then fill the need you have created. Do this by performing an amazing demo, proposing an interesting question, or describing a conflict. Your talk should satisfy the curiosity you create in the first moments of the presentation.
FRAMEWORK
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Organize the material in the presentation into a framework so it holds together better. Use a framework to show how the concepts relate to each other. I’m going to show you 3 different frameworks you can use to organize a presentation, although many more are possible.
55 723210
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The first is using a timeline. Present ideas sequentially in time. Try crafting a narrative by establishing a setting, conflict, and resolution. Humans naturally think in terms of stories and narratives so this helps your audience remember what you have to say.
1 Evaporation
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Show how your ideas relate overall as a system. Start with the overall conceptual framework Show how smaller concepts relate to larger concepts. Keep coming back to the big picture to keep things in context
Problem
Issue Resolution
SolutionIssue Resolution
Issue Resolution
AnalyzeProblem
SynthesizeSolution
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In the problem-solution framework, you begin by describing a problem. Analyze the problem to show how the problem is composed of smaller issues Synthesize the solution by showing the resolution to each issue.
MENTAL MODEL
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Discussed in “The Science of Presentations” People learn by building mental models in a process called Active Learning
Mental Model
Text
Images Spoken Words
Memories
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Hold about 7 pieces of data in working memory: text, image, spoken words, memories. In Active Learning we assemble them into mental model before being stored in long term memory. Discussed in detail in “The Science of Presentations” on www.kevingee.biz.
Judo Persuasion
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Sometimes the audience is just not on your side when you start your presentation. In this situation, use Judo Persuasion. In Judo, you use your opponent’s momentum against him. Represent competitor’s view to gain credibility. Useful at conferences and tradeshows, other neutral territory or where the customer is already aligned with the competition. Align differentiators and drawbacks with customer pain points, but BE HONEST!
AGENDA
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Useful design pattern for showing an agenda
KeySlide
Key Slide
Topic #1
Topic #2
Topic #3Key Slide
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Source: “The Craft of Scientific Presentations”, Michael Alley In this technique, use key images for each topic of the talk, with text labels next to each. Do not bother with introductions or conclusions because these are assumed by the audience. Do not include subtopics. If you go to that level of detail it just becomes a mini version of the talk, that defeats purpose of an agenda.
ASSERTION - EVIDENCE
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Useful design pattern for technical talks, called an assertion-evidence slide.
Gamma is experiencing greatest growth
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Q1 Q2 Q3 Q4
Alpha
Beta
Gamma
CAGR = 234%
Gamma starts small
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Source: “The Craft of Scientific Presentations”, Michael Alley State your assertion as a full sentence at the top of the slide. Use the rest of the slide to support your assertion with evidence. The evidence will usually be a chart, graph, or image. The evidence can be labeled with statements that help interpret the evidence.
TOPIC CHANGE
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I like to use a slide like this to signal a topic change. Usually I recommend a plain background with only the new topic in text. This helps to cleanse the palette of our audience and prepare them for a new set of information.
CONTRAST
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It may be useful to build understanding by contrasting two different ideas.
Light Dark
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A good way to show contrast is to split the screen in two with contrasting colors and place a word on each side. This serves as a cue for the audience to compare the two topics as you explain the issues relating to each one.
COLOR
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Here is an important guideline on the proper use of color.
Game ScheduleDate LocationJanuary 3rd Boston
February 5th @ Toronto
March 21st @ New York
April 12th San Diego
April 23rd @ Buffalo
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Color should enhance meaning, but it should not be the sole means of delivering meaning. Your slides may be printed in black and white or viewed by someone with colorblindness. Use color to create contrast and organize data.
“NO SLIDE” SLIDE
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Sometimes its good to use what I call the “no slide” slide.
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Blanking the screen brings all of the attention to the speaker and removes visual distractions. You can create this effect by either creating a slide that’s all black in the slide deck itself. In MS PowerPoint, you can press the ‘B’ key during the presentation to blank out the screen. Many presentation remotes also include a blanking key.
Proof Point
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Proof points are evidence you can use to support your message. Testimonial Benchmark Review Awards Demos Prototypes Physical Evidence Physical evidence is more compelling than a projected image or spoken words.
Demo
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Demos are powerful proof points that show that what you are talking about is real. In addition, when done at the start of a presentation, they motivate the audience to learn more about how the demo worked or the details behind the product. They can also be used as part of an adaptive presentation where audience questions about the demo set the agenda for the rest of the talk.
whiteboard
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Use a whiteboard or pad to make your presentation more interactive. Write key ideas on a whiteboard so they remain in view during the entire talk. Show how data relates back to the key points throughout the presentation. Whiteboards are also great for interactive segments like building the value proposition on the whiteboard with input from the audience. Also try using the whiteboard to list key pain points from the audience and then returning to the pain points as you address them throughout the talk. This makes the audience actively involved in the talk, making it more effective.
