15 Ways to DISTRIBUTE Content.But FIRST! Why Thoughtful Distribution is Key to Successful Engagement

@BarbraGago Barbra.Gago@LeftBrainDGA.com

THOUGHTFUL DISTRIBUTION

Content distribution is a discipline that needs to be integrated with content creation, SEO and management strategies, not thought about after the fact.

UNIQUE EXPERIENCES

We’ve bought into the idea of developing different content for different buyers (buyer personas), the next step is to facilitate unique experiences.

• Your WEBSITE• Your BLOG(s)• SOCIAL Media• Email (DATABASE)• e-SIGNATURE•COMMENT Threads•Discussion FORUMS• EVENTS (Live/Virtual)•DOCUMENT-SHARING •MULTI-MEDIA Sites•Mobile APPLICATIONS

MANUAL DISTRIBUTION

•Company NEWSFLASH• INFLUENCERS/Bloggers• PUBLIC RELATIONS• Social BOOKMARKING• SOCIAL NEWS Sites • Leverage PARTNERS

COMMUNITYDISTRIBUTION

• WIDGETS• eNEWSLETTERS• Lead NURTURING• Syndication/RSS

AUTOMATED DISTRIBUTION

1. Write a BLOG POST

2. Use key points to create a SLIDESHOW

3. Read/record for an .mp3 and AUDIO PODCAST

4. Mash .mp3 and slideshow to make a VIDEO

5. Curate related blog posts, and publish an eBOOK

6. Use pieces of your post as RESPONSES to questions

7. Snip article into value-add TWEETS

7 WAYS TO USE A BLOG POST

Barbra.Gago@LeftBrainDGA.comTHANK YOU!