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HOW TO FIND GOOD STARTUP IDEAS
@PSturrock
Cultivate Curiosity
➡Get your head out of your screen➡Change your routine➡Turn up!➡Carry your pencil➡Make lists➡Take Pictures➡Sketch➡Eavesdrop➡Ask for stories
“If I had an hour to solve a
problem I'd spend 55 minutes
thinking about the problem
and 5 minutes thinking about
solutions.”
What is a good problem?
“We wanted flying cars, instead we got 140 characters”- Peter Thiel
Wicked Problems
1. Multiple stakeholders: can’t be clearly defined.
2. Multidimensional
3. No boundaries
4. Any solution is partial and temporary
GOOD PROBLEMS1.Important 2.Protagonist 3.Boundaries 4.Endpoint 5.Actionable
Interpretive Innovation
Lester, R.K. & Piore, M.J. (2006) Innovation: The Missing Dimension, Cambridge, MA, Harvard University Press
Analytic Innovation
Vague problem
Fuzzy goals
Unknown solution
Ongoing
Conversational
Where do I find a good problem?
THE ADJACENT POSSIBLE
Cultivate Curiosity
➡Get your head out of your screen➡Change your routine➡Turn up!➡Carry your pencil➡Make lists➡Take Pictures➡Sketch➡Eavesdrop➡Ask for stories
Photo Credit: www.flickr.com VinothChandar creativecommons.org
Look with Beginner’s Mind
“at once it struck me what quality went to form a Man of Achievement, especially in Literature, and which Shakespeare possessed so enormously - I mean Negative Capability, that is, when a man is capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact and reason.”
John Keats
Negative Capability
Epistemic Curiosity
G E T O U T O F T H E B U I L D I N G !
from Alan Klements
GOOD PROBLEMS1.Important 2.Protagonist 3.Boundaries 4.Endpoint 5.Actionable
Questions?
Thank You
@PSturrock