Deutsche telekom LEAD TO WIN-AWARD ApplicAtion For the peers AwArd 2017 in the cAtegory „ the eMployee eXperience - how the eMployee eXperiences things thAt the orgAniZAtion does “

Innovate

We are constantly working

on the new and boldly advocate for our

ideas. We question our own behavior and

shed light on problems.

"Open to new things"

Collaborate

We work together in the Group

and promote a solution-focused

dialog. We assume

responsibility.

"Collaboration"

Empower to perform

We empower our team and confer

responsibility. We make clear every

individual's contribution to the overall

strategy.

"Empowerment through responsibility"

leaD to Win deutsche telekoM’s leAdership culture

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They are the keystones of the leadership which will support to lead our company to the digital age. This new culture of leading is an integral part of the HR strategy and is binding for all executives worldwide. L2W consists the following elements: Short -Term / Long -Term Incentive Plan, Share Matching Plan, Performance dialogue and the L2Win-Award. The L2W-Award was implemented with the aim to honor outstanding efforts and results of teams worldwide.

Deutsche Telekom's executives aim in all of their actions at the success of the Deutsche Telekom Group. The company has launched a new corporate strategy to become the leading European telecommunications provider. This ambition is manifested in Lead to Win (L2W), the newly implemented leadership culture. The following three new leadership principles describe these challenges.

Motivation Personal appreciation of team Performance from the management of

DTAG

l2Win-aWarD objectives

Need for the L2W-Award? Pushing and focusing on international thinking and

cooperation

Transparency and visibility of team performance Highlighting

Inter-Segment and international approach

All employees worldwide within DTAG are asked to take part in the

L2Win -Award

Make achievements comparable

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Setting up criterias Stuffing an expert committee Ranking lists Winning teams

Innovative ideas and concepts International collaboration Taking responsibility and acting boldly

Decision-making criterias desired behAviors

Extraordinary commitment and success in interdisciplinary collaboration combined with a cross-disciplinary perspective (moving away from the "silo mentality").

Particularly successful, solution-focused dialog; interpretation and adaptation of (management) decisions with proven improvement in results.

Particular success through collaboration within the team and with stakeholders.

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Collaboration

Innovation

Taking responsibility and acting boldly

Development of new, innovative topics.

Creating a special customer experience unlike anything offered by competitors.

Trying out new things – these might be new to DTAG, but above all, also new and innovative “for the world”.

Innovation means "calculated risk" and a burning passion for new ideas - and to follow this passion.

Committed and successful assumption of responsibility by making reliable and sustainable decisions.

Increased readiness to take (calculated) risks.

Continuous monitoring of the progress of the project and therefore gaining permanent transparency of its development and chances of success of the project.

Critical appraisal of the realistic chances of success of the project/topic.

Possibly bold decision to end a project/topic if there is no prospect of sustainable success.

succesful implementation of the l2W-aWarD

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The project L2W-Award with its great international success helped to build a new intercultural understanding and a better cooperation between nations worldwide.

355 59 104 192 No. of applications

Spain Netherlands Germany Poland Austria Hungary Croatia Czech Republic Macedonia Montenegro Slovakia Romania Greece Singapore

The participants showed great interest in the L2W-Award 2015/16, nothing proves better than the huge number of application. The teams were highly motivated and wanted to share their ideas and success. Based on this result the L2W-Award goes to the second round.

Example poster from the campaign

355 Teams from 123 subsidiaries out of

17 countries took part in the Lead2Win-Award.

Taking responsibility

and acting boldly

From a financial responsibility perspective the team build and combined projects to connect the unconnected people, helping people and youngsters to prevent or control their debts and educate children to use their services on a proper way stimulating them to a better and safer base to participate in society. Side-effects: more customers paying their bills, nice PR, a good reputation therefore a good base to grow their business.

the enD of our Journey

Collaboration

the leAd to win-AwArd cereMony

Categorie Winning team

Innovation

Projectdescription

Implementation of the new tool “Fraud Detection System”. This is the first-of-its-kind system of corporate fraud detection, analysis & alerts

using BigData technology. It is a unique solution not only in DT Group but also in the world. The project was implemented by the Security Department in cooperation with Project Portfolio Department and IT Department support.

PAN IP is a transformation program in the Europe & Technology segment that aims at setting up a completely new way of Telco production across DT's European footprint. In the future, DT will bundle its production infrastructure

and operations across all our European NatCos: we will move from a de-centralized, NatCo-per-NatCo-approach to a cross-national, integrated production infrastructure based on cloud virtualization, the so-called "PAN NET".

PAN IP

Fraud detection

Financial Responsibility

Expert assessment

Decision

Award ceremony

leaD to Win-aWarD process

Step 2 Step 1

Lead to Win Award Facts and Milestones

Registration form on the intranet/YAM until Sept. 2106

Application by sending form to central L2W-Award email address

Description of team performance

List of team members

Application category

Reasoning, based on standard template in line with category criteria

Experts for specific disciplines

Nominees from the segments on a voluntary base

Nominations receive a preliminary assessment by all experts and a shortlist is drawn up based on the majority principle

Assessment criteria

Based on the three award categories

Decision expert committee October 2016

The Group Board of Mgmt. decides on the winners, November 2016

Central event

Participation of max. 5 team members, chosen by drawing lots

Central award ceremony at the Telekom Management Team Meeting, January 2017

Team event, three prices in each categorie, no cash out

1st place 30.000 EUR, 2nd place 20.000 EUR, 3rd place 15.000 EUR

Step 3

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Applications

thank you!