Upload
patrice-hall
View
592
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
2. The Obligatory Boring About Me Slide
3. Agenda
4. Dont be shy 5. Most Trusted Professions Source: GfK Custom Research, June 2009 6. Least Trusted Professions Source: GfK Custom Research, June 2009 7. 8. 9. 10. 1. Consumers Trust Each Other First Consumers form their opinions about us beforeengaging with us.
11. 2. Search is the Internets Front Door Brand Brand Social Social Press 12. 3. Everything Lives Forever in Google Ive been a 5/3 customer for eight years.Our local branches are excellent and Ive never had a problem with them at all!Maybe Indiana people are just nicer. 5th 3rd is TERRIBLE!Iwill never ever do business with them again. Latest Comment (August 9, 2010) Has any one else experiencedfraudof this nature? 13. 14. 15. 16. 17. 18. Misperceptions and Realities 19. Myth: Risk Outweighs Benefits Too much Risk Reputational Regulatory Risk is ignoring: Conversation happens withorwithout you 20. Myth: Social Media is just a Viral Video We just need a YouTube video (or a blog/Facebook/Twitter) Marketing best practices still apply: Define the strategy Dont chase the shiny tacticThen select the tools 21. Myth: Social Media is just Teenagers Yapping Grandma and Grandpa are on Facebook Social Networking Usage of Adults Age 65+ 5% in 200526% in 2010 22. Myth: Social Media is just a Mens Only Club Facebook Female: 57% Male: 43% MySpace Female: 64% Male: 36% Yelp Female: 57% Male: 43% LinkedIn Female: 50% Male: 50% YouTube Female: 50% Male: 50% Flickr Female: 55% Male: 45% Digg Male: 64% Female: 36% Foursquare Female: 50% Male: 50% 23. 24. Home Depot 25. 26. 27. 28. 29. 30. May 2007:1 million reviews February 2008: 2.3 million reviews March 2010: 10 million reviews 31. 32. Big Picture: Overall Social Media Goals
33. Big Picture: Overall Social Media Goals
34. 35. Social Media Infrastructure 36. Social Media Strategic Framework 37.
Getting Started Checklist 38.