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Listen to the full interview at www.33voices.com/jay-baer/audio Jay Baer is a hype-free digital marketing strategist, speaker, and author. He founded Convince & Convert in 2008. This is the fifth marketing services firm he’s started or managed. Jay has consulted with more than 700 companies on digital marketing since 1994, including Caterpillar, Nike, Visit California, Billabong, and 30 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. NY Times Badge 300x300 About UsHis new book about making marketing useful is called Youtility: Why Smart Marketing Is about Help Not Hype and is a New York Times best seller. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies.
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@33voices
intelligent insights to advance your business and life
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
Jay BaerHype-free digital marketing
strategist, speaker, and author. Founded Convince & Convert, a
blog that is ranked as the world’s #1 content marketing resource.
@JayBaer
Stream interview Watch videoWatch videoNo.1
Want to win over your best clients?Find opportunities to help improve their lives...
more than once.
Stream interview Watch videoWatch videoNo.2
When you start to farm and not hunt for new customers,
you’ll harvest them for life.
Stream interview Watch videoWatch videoNo.3
Move beyond the transaction
by creating an experience that has a shelf life
Stream interview Watch videoWatch videoNo.4
Being useful, always transparent and pin-point relevantis the blueprint for modern Youtility.
Stream interview Watch videoWatch videoNo.5
In an economy where every customer is a reporter,
trust is even harder to earn
be forthright, fast, and never try to be all things to all people
Stream interview Watch videoWatch videoNo.5
In an economy where every customer is a reporter,
trust is even harder to earn
be forthright, fast, and never try to be all things to all people
33voicesJay Baer - Every Customer Is A Reporter
Stream interview Watch videoWatch videoNo.6
Your marketing should be tailored,
first and foremost to your current customers and employees.
Stream interview Watch videoWatch videoNo.7
Ignore email marketing at your peril. When combined with social engagement,
it yields even higher returns today.
Stream interview Watch videoWatch videoNo.8
Distinguish your brand by marketing your marketing. Your marketing assets begin the conversation;
Relevance is what keeps it going.
Stream interview Watch videoWatch videoNo.9
Be smart about empowering the information influencer
within your organization.Give them freedom to share what they know with the world.
Stream interview Watch videoWatch videoNo.10
Want to have real impact? find someone in a difficult situation and offer to help – unconditionally.
Really reflect...
Is your marketing useful enough that people would pay for it?
Really reflect...
