10-Step Legal Audit to Protect Your Brand From Fraud, Infringement, and Data Breach By Michael Steck

#SMX #24D @MichaelSteck

10-STEP LEGAL AUDIT to protect your brand from fraud, infringement, and data breach.


Intellectual Property – Creations of the Mind

VULNERABLE DATA

Inventions Literary and Artistic Works

Designs and Symbols

Names and Images in Commerce


“Personal data is the new oil of the Internet and the new currency of the digital world.” – Meglena Kuneva, European Consumer Commissioner

New Intellectual Property – Personal Data


EXISTENTIAL THREAT

FRAUD: IP, Copyright protections


EXISTENTIAL THREAT

INFRINGEMENT


EXISTENTIAL THREAT

60 MILLION PEOPLE AFFECTED

40 MILLION PEOPLE AFFECTED

DATA BREACH


2014 saw a ____ increase in cyberattacks compared to 2013. 11% 23% 32% 48%

A QUIZ! - Cyberattack Statistics

48%


The average estimated financial loss per U.S. company from cyber attacks was $____ million USD $1.1 million $2.9 million $4.1 million

A QUIZ! - Continued

2.9


McKinsey & Company estimates that cyber attacks will slow the pace of technology and business innovation over the next few years and cost the economy as much as $____________ USD annually. $12 billion $19 billion $3 trillion

A QUIZ! - Continued

3 TRILLION

(yes, trillion)


Juniper research estimates the average cost of a data breach will exceed $_____ million USD by 2020. $50 million $150 million $212 million

A QUIZ! - Continued

150


10 STEP SELF-AUDIT §  External Legal Protections §  Internal Legal Protections §  Breach Procedures


REGISTRATION 1

AVAILABLE TO ALL

® © TM, SM


CORE ONLINE LEGAL DOCS 2


ENFORCEMENT 3

DIRECT

INDDIRECT


ENFORCEMENT: DIRECT

Trademark Complaint Form Authorization Form

DMCA Procedure Cease and Desist Letters

Litigation


ENFORCEMENT: INDIRECT § PPC – Advertising on your own IP § Protection through use – use it or lose it § SEO


ENFORCEMENT: EXAMPLES


CONTRACTS 4 §  Independent contractors §  Marketing agencies §  Limited use resellers


OPERATIONS CONTROLS 5

Privacy Policy Employment Policies


RISK ANALYSIS 6

NEED TO KNOW – DATA INVENTORY ANALYSIS


CRYPTOGRAPHY 7

Data encryption Information System Access


BREACH DETECTION ANALYSIS 8

STATUTE

REVIEW


LITIGATION 10


Any Questions?

Business

10-Step Legal Audit to Protect Your Brand From Fraud, Infringement, and Data Breach By Michael Steck