10 Smart Green Steps of Building A Successful Green Business

AUTHOR MUTEBI JACKSON

1. Green vision Set up a clear green goals and objectives

(smart)Write down your green mission statement

2. Indentify (Top line )Smart Green Products and Services.( smart ideas) Selecting Top line smart green products and

services Re- engineer your business model to green

business model – 10 smart green sustainable score board.

3. Indentify A Green Niche Target Market Indentify smart green customersIndentify their disposable incomeMarket intelligence how, why , when, where,

what they shop Market intelligence smart green life style Indentify the current green trends

3. Smart Green ( Swot Analysis )Smart green strengthSmart green weaknessSmart green opportunities Smart green threats

4. Smart Green corporate Strategic Plan Smart green marketing strategic plan Smart green financial strategic plan Smart green operation strategic plan

5. Select and lead A Smart green winning TeamSmart green corporate team Smart green marketing teamSmart green human resources teamSmart green innovation team Smart green finance team Smart operation/logistic teamSmart green sales force team Smart green sustainability team smart green technology system s and design

team

6.Design A Smart Green 360 customer services program Set up smart green systems (smart green

servquel model)360 reliable 360 in responsiveness 360 in competence360 courtesy 360 accessible360 secure 360 credible

7. Communicate your smart green social corporate sustainability program Smart green ambassadorsSmart green circles smart green innovation clubSmart green opinion leadersSmart green community leadersSmart green celebrity

8. Integrate a smart green communication mix • Green

advertising, personal selling

• Green sales promotion and green Publicity

• Green email marketing, direct marketing

• Green sponsorship ,exhibition and Trade fairs

Smart green sale and

marketing team green webinars

Indoor promotion ,

product sampling , smart

green social responsibility

program

Green new letters, green

direct mail

Smart green charity programs

Smart green apprenticeship program, smart

green exhibition, smart green

trade fair

9. Measure your Progress (Smart green performance scoreboard )

Smart green finance goals - measures Smart Green vision -- Green cash flows smart Green customers – monthly green sales growth smart Green market share ---- green return on investment or capital employed Smart Green toxic energy ---- percentage of energy saved and money saved

Green internalGoals – measure Green technology – efficiency , effectiveness of green technology as benchmark to your competitors Green team satisfaction – staff turnovers, green team rewards , green appraisals green apprenticeshipsSmart green carbon target- smart green efficiency and effectiveness, zero waste in green supply chain

Green – innovation and learning perspective Goals – measures Green technology – no of green products and services, new smart green grid (no of defects )Smart green supply chain (zero waste ), no of new green business models Green teams- levels of smart green circles, no of green appraisal, green apprenticeship, no of green ambassadorsGreen 360 customer services program – no of complaints, levels , no of defects ( green checks )Green learning – green innovation culture, no of green projects pursued in 3 month, 6month, 0ne year, no of global green ambassadors, processing time taken in product development.

Smart green performance scoreboard

10 Smart Green Reward system Smart green apprenticeship ( smart green youth

innovators, Smart green reward ranks .smart green circles (minister - president ) .smart green ambassador ( min- pres.) . Smart green global ambassadors(min-pres)Smart green rewards smart green carbon points -bronze, copper, diamond, gold smart green share bond schemes-

10.Smart Green Author Mutebi Jackson Thanks for your cooperation.