Online Marketing Lessons From 2014(That Will Drive Sales in 2015 and

Beyond)

Marketing Automation Works

Segmentation Increased Qualified Leads By 25%Startup - Marketing - Agency & Customer & Product Lifecycle

Tools Used:

KickoffLabs - Generate Opt Ins

GetDrip - Schedule Automated Messages

Mailchimp - Send Segmented Newsletters

Good A/B Testing is Hard

Get traffic first. No Improvements? Test something else... quickly.

Tools Used:

KickoffLabs Pages● Opt In A/B Tests

VWO & Optimizely ● A/B Tests on Clicks

Viral Boost & Social Referrals

Great Viral Incentive = More Customers

Meanwhile… With Kickofflabs...

25,000 Leads For One Customer In a Weekend. 38k in 3 Weeks!

Content Marketing Still Wins

Increased Our Traffic By 56% YoY - Increased Leads By 60% YoYFind Top Content Then Improve & Market It More

Create Win-Win Learning Opportunities

20-30 Landing Page Submissions Per Week… We Learn & Share

Content Creation & Re-Use

Webinars Draw a Crowd - Then Leverage That Content

Tools Used:

KickoffLabs● Generate Opt Ins & Rewards● Signup Pages● View Pages● Recap (opt in) Hosting

Mailchimp ● Send Reminders

Google Hangouts & Youtube● Record & Produce Video

Facebook said “Pay Us” in 2014!Retargeting Became a Top 10 Source - People Click Good Content... NOT

ADS

Content Amplification Became Pay to Play

Tools Used:

KickoffLabs● Power Opt In Widgets On Content

PerfectAudience ● Manage retargeted advertisements

Lead Capture is Constantly Changing

30% Incremental Improvement Over Previous Lead Capture

Niche Community Participation Key

Quora: #1 Referral Source - $47,000+ in Revenue - Existing Content

There is Never One Source

Generate More Touches!50% of Leads Experienced Multiple Campaigns Before Converting

“Always be converting.”

-Josh Ledgard, Founder of KickoffLabs

Try KickoffLabs Risk Free Todayand start building smarter marketing

campaigns