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Listen to the full interview at www.33voices.com/bernadette-jiwa/audio Bernadette Jiwa was voted Australia's Best Business Blogger in 2012. She works as a brand strategist with entrepreneurs from around the world showing them how to stand out with a better story and make their ideas matter. She is also the author of Make Your Idea Matter: Stand out with a better story.
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@33voices
intelligent insights to advance your business and life
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
Bernadette JiwaVoted Australia’s Best Business
Blogger in 2012. Works as a brand strategist with entrepreneurs from around the
world showing them how to stand out with a better story and make
their ideas matter.
@BernadetteJiwa
Stream interview Watch videoWatch videoNo.1
Surprise delights your customer.
make it relevant and let it enhance your value proposition.
Stream interview Watch videoWatch videoNo.2
At some point, all products and services are commoditized.
distinguish yours by standing for something
that only you can do.
Stream interview Watch videoWatch videoNo.3
The space between building a great business
and an extraordinary one is tiny -
and it starts with telling the truth about the business you’re really in.
Stream interview Watch videoWatch videoNo.4
To give your best customers a reason to come back,
change how they feel.
Stream interview Watch videoWatch videoNo.5
Story brings a business to life,especially if it connects to the deep soul of your best customers.
Stream interview Watch videoWatch videoNo.6
As a business, if you’re attracting the right customer,
you’re likely living your purpose.
Stream interview Watch videoWatch videoNo.7
The 4 P’s of marketing have changed from
Price, Product, Promotion and Placeto Purpose, People, Personal and Perception.
Stream interview Watch videoWatch videoNo.8
Design is visual shorthand. It shapes the user experience and helps your customers make quicker decisions.
shoot for elegance.
Stream interview Watch videoWatch videoNo.8
Design is visual shorthand. It shapes the user experience and helps your customers make quicker decisions.
shoot for elegance.
33voicesBernadette Jiwa - Design Is Visual Shorthand
Stream interview Watch videoWatch videoNo.9
When you’ve built a reputation for over-delivering on your brand promise,
then you’ve succeeded in making your marketing personal.
Stream interview Watch videoWatch videoNo.10
People don’t buy what you sell,they buy how you make them feel.
Really reflect...
Are you creating compelling experiences that
convey your brand story?
Really reflect...
